ABOUT RED RIBBON WEEK
October 23 – 31 (Same dates every year)
Red Ribbon Week is by far the largest and oldest drug prevention campaign in the country, and one of the most effective for preventing drug use among youth. It takes place on the same dates every year, October 23 through 31st and raises awareness about drugs, including tobacco, inhalants, heroin and more.
This national US health observance actively celebrated in nearly all US middle schools and high schools, which have their own locally based campaigns for Red Ribbon Week every year. It was started by the National Family Partnership.
Middle and high schools offer speakers at school assembly programs, red bracelets, educational videos, student skits, and other programs and activities.
Red Ribbon Week empowers communities and individuals across the US, especially youth, to take a stand for drug prevention and education.
We have listed some activities, information and resources for Red Ribbon Week below, and at bottom, the dates of related health observances.
We recommend our award-winning educational video for Red Ribbon Week
The Truth about Tobacco, 2011 Edition
Our critically acclaimed educational video for schools and institutions
For 6th – 12th grades
Licensed for showing in schools
UP TO DATE with current info and graphics
TobaccoFree.org is a non-profit tax exempt 501c3 group.
An acclaimed speaker for middle schools & high schools
Make one call to ask a hospital to sponsor this speaker’s school assembly program — at no fee to your school! Hospitals often quickly sponsor the full cost.
See our Five Minute Plan to bring this program to your school.
Patrick Reynolds is a grandson of the tobacco company founder, R.J. Reynolds, but the family’s brands, Camel and Winston, killed his father and eldest brother.
This nationally known smokefree advocate is a popular motivational speaker at schools, hospitals and colleges around the nation.
Hospital Community Relations or Marketing Directors frequently sponsor his talks, in part because press coverage of his appearances is strong and positive. This acclaimed program builds goodwill for sponsors, and is an excellent outreach for hospitals.
Why not make one brief call to a likely local sponsor? See who to call and what to say.
Let them know that space permitting, members of the local community may be invited, and that the person assigned to tobacco control in your local county health department may assist by booking more schools in the area.
“In a little over an hour, Reynolds went from being just another anti-tobacco speaker to something special,” commented a front page story in one local paper. See recent news coverage.
“Within the first five minutes, I was amazed to watch Patrick Reynolds create an extraordinary bond with our school’s culturally diverse and economically underprivileged teens,” said Hali Rosen, a teacher at Hawthorne (CA) High.
“After his opening story about his own father’s absence, and the sadness and anger he felt as a youth because of it, he asked the students, ‘How many of you do not have your biological fathers living at home with you?’ When over 50% of the audience slowly raised their hands, our students seemed to realize that these shared emotions cross all economic and social borders — and a bond was formed.
“After that, the students listened quietly and respectfully, and I could see real interest in their faces, as they related to his overheads and the moving stories he told, so very effectively and skillfully.”
See more feedback about Mr. Reynolds’ talks from teachers, hospitals, college faculty, and other clients.
An outline of his youth program follows below.
For details about his talks for adults, please scroll down this page.
Preview video and audio clips
Contact: Office Manager
See Contact link on left pane
in suburban Chicago, three hospitals joined together
with the county health department to co-sponsor
this excellent community outreach. Hospital marketing
executives were thrilled with the positive front
page news coverage. Tobacco control staff in the
health department made their job easier, by handling
all the details with the schools at which Mr. Reynolds
spoke. His evening presentation for community members
was also a great success.
his five days of talks in schools, Mr. Reynolds
gave youth here a motivating and informative health
lesson, through his professional and dramatic story-telling,
and his use of powerful overheads. His talk followed
CDC-guidelines. I wholeheartedly recommend this
extraordinary speaker and his program. In each of
the nine schools he visited, he received near universal
praise from students and staff. This was a truly
outstanding program and community event.”
Gerdes, RN, MS, NCSN
School Health Consultant
DuPage County (IL) Health Department
A live assembly program
for middle schools and high schools
This live presentation helps empower youth to stay tobacco free. Teachers’ comments note that this speaker educational, highly motivational and inspiring, and that he captivates students. Live or in a new educational video, this program helps empower youth to stay tobacco and drug free. Patrick Reynolds —
Opens hearts and minds with the story of his father’s death from smoking
Emphasizes the addictiveness of nicotine
Opens students’ eyes to how tobacco ads manipulate our youth
Creates a new awareness of smoking by stars in TV and films
Motivates teens to resist peer pressure to smoke
Gives students a formula for saying no, with clear examples
Empowers audiences to make more responsible choices about drugs and alcohol
Offers an initiation into life, rooted in ancient traditions. “The core message of my brief initiation today is this,” Mr. Reynolds says, “first, to gently open your eyes to the reality that there’s bad in the world — and that life brings everyone some painful moments and obstacles. It’s by staying with whatever difficulty life throws at us that we heal, and solve our problems — not by running away. But many adults escape their pain with cigarettes, food, alcohol, drugs, TV, or even work. A lot of teens use music. Instead, when problems arise, don’t alter you mood by running away to these. Stay with your problem, and talk to others about it — a trusted teacher, your parents, the school counselor, your friends. Stay with the problem, and talk to someone. You’re initiated now
— and a little closer to the world of adults.”
Includes motivation on making ethical choices, positive thinking, saying no
A recurring theme: stressing the need to talk about problems to another person, and not isolate
The touching and powerful story of Sean Marsee, a young track star who died at 19 from chewing tobacco, illustrated with heartrending before and after overheads.
Hilarious overheads which make fun of Joe Camel, in a hospital bed, and the real Malboro Country: smokers puffing — and coughing — outside an office building door.
Restoring students’ faith in the future In this age of terrorism, student worry about the future has become more widespread. This five minute section near the end of Mr. Reynolds’ talk empowers youth to deal more effectively with their doubts and fears about the future, and helps to restore their faith in the coming years. This gives students a tangible reason to hold on to their health. Mr. Reynolds motivates students to 1) Talk about their worries and fears to another person, 2) Affirm the positive, with real-life examples given, 3) Reevaluate: what is real wealth, anyway? 4) to “Catch my faith, my rock solid faith in the future.” He concludes, “So stay
tobacco, drug and alcohol free, for the wondrous, amazing years ahead. Don’t smoke, don’t drink and don’t use drugs — because you’ll need your health, every precious bit of it, in the incredible future that’s coming.” To preview this section, see Video or Audio Clip 5 on our clips page.
A closing promise: “One day we will have a tobaccofree society. And, ladies and gentlemen, we’re going to have it because of you — you are the future!”
Space permitting, Mr. Reynolds encourages sponsors to invite members of the local community to his middle and high school talks, and to immediately follow with a Town Meeting about smoking, after students return to class.
Suggested local sponsors and talking points
Cost of live talks
Preview video and audio clips
Comments by recent clients
Educational video of the live talk
Recent news coverage
Relations Proposal for corporations
Text version of the live talk for youth
Report showing that a speaker can be effective
|A talk for universities, conferences
and community members
The Battle for a Smokefree
been born, according to the UN. This means that 9% of the present world population will die because of cigarettes.
Tobacco Wars! The Battle for a Smokefree Society educates and inspires college students, community members and health conferences. Interest in Mr. Reynolds’ talk among students, faculty, the community and the local press has been strong.
This highly motivational speaker reaches the hearts and minds of his audiences. Mr. Reynolds speaks vividly and movingly about his memories his father’s and eldest brother’s deaths from smoking.
He offers his insightful perspective on current tobacco issues, including the influence of the special interests over Congress, the World Health Organization’s Global Treaty on Tobacco Control, the Federal government’s lawsuit against the tobacco industry, the cutting of highly successful tobacco prevention programs by many States, and the new wave of States which have recently passed Statewide 100% smoking bans. He updates audiences on the state of tobacco control in their State, and suggests what can be done to further change. He closes with his promise and personal vision of the coming tobaccofree society.
Mr. Reynolds informs audiences that the tobaccofree movement has made its greatest progress at the local level of government, passing hundreds of 100% smoking bans, and also in the Judicial branch. But it has made almost no progress in Congress, and has had mixed results in the 50 State Legislatures. He believes this has had much to do with the millions the tobacco industry donates each year to politicians’ election campaigns, and makes a case for strengthening campaign finance reform laws.
Time permitting Patrick enacts the touching and powerful story of Sean Marsee, a young track star who died at 19 from chewing tobacco, illustrated his story with shocking before and after overheads. For comic relief, he shows hilarious overheads which make fun of Joe Camel, in a hospital bed, and present Malboro Country as a group of smokers huddled outside an office building’s back door, getting their nicotine fix.
He briefly discusses the other major addictions prevalent in our society, such as drugs, alcohol, food, and more. “Looking at the big picture, these national addictions we have are a way of
avoiding our pain, and changing our mood. But it’s better to deal with the problem at hand, instead of running away with diversions like these,” he says.
At colleges, reviving an ancient tradition, near the close of his talk he initiates students into life. The core message here is, “Most adults know that at times, life brings some pain. It’s designed to be that way.
“When tough moments come, and they will, don’t escape by using tobacco, drugs, alcohol, or even food, music, or work, like so many adults do. Instead, stay with the problem, talk to others about it, and take steps to solve it. Talk to someone, whether a trusted teacher, your parents, your friends or the school counselor. You can do it!“
Finally he offers a closing promise — his inspiring vision of the coming tobaccofree society.
After, there is a Q & A session, and if time permits, an informal reception following the talk.
Mr. Reynolds combines educational aspects of his talk with highly motivational and inspiring sections. This combination makes for an uplifting, educational and unique lecture wxperience.
Contact: Office Manager
Patrick Reynolds’ appearances in the national media and before Congress have made this grandson of tobacco company magnate R.J. Reynolds an internationally known and respected advocate for a smokefree society.
Mr. Reynolds saw his father, oldest brother, and other relatives die from cigarette induced emphysema and lung cancer. Concerned about the mounting health evidence against tobacco, in 1986 he became the first tobacco industry figure to turn his back on the cigarette business. In the words of former Surgeon General C. Everett Koop, “Patrick Reynolds is one of the nation’s most influential advocates of a Tobaccofree Earth.” His book, THE GILDED LEAF, published by Little, Brown in 1989, was a bestseller, and he founded Tobaccofree Earth in the same year.
A dynamic speaker, Mr. Reynolds entertains, educates and motivates audiences. And the media coverage of his appearance will bring the smokefree message to your entire community. Patrick Reynolds has addressed Congress, State legislatures, major corporations, associations, health conferences, universities, and high and elementary schools. It is in the latter category that he now wishes to devote the majority of his attention.
Patrick Reynolds‘ appearances in the international press include profiles by Time, Newsweek, AP, UPI, NBC’s Tom Brokaw, CBS’ Dan Rather, ABC World News, CNN Headline News, and numerous features by the world’s major dailies. He has also made memorable TV appearances on Oprah, The Today Show, Good Morning America, CBS This Morning, Larry King,
ABC’s Nightline, Phil Donahue, Extra, Entertainment Tonight, and numerous other national and international television and radio shows. Reynolds’ program makes for great public relations for your group. He’s an ideal speaker for the Great American Smokeout Day, Red Ribbon Week, your Health Awareness Week and World No Tobacco Day. Forward this
link to your Community Relations or Public Relations director, and suggest they think about bringing Patrick Reynolds in to speak.
Mr. Reynolds has been called powerful, inspirational and motivating. His dynamic talk makes a lasting impression, and media coverage has been consistently positive and strong. sponsors will build a valuable bridge to their community.