Newsclips 1986 – 1990

PEOPLE

519 words
26 June 1986
The Record, Northern New Jersey
All Editions.=.Bergen South. Bergen North. Bergen.; Passaic-Morris

Patrick Reynolds, grandson of R. J. Reynolds, who started a tobacco empire with the marketing of Camel cigarettes in 1913, is scheduled to testify next month before a congressional subcommittee against the evils of smoking and the need for strict cautions in cigarette ads. Reynolds, 34, who has divested himself of tobacco stock, said family members disagreed with him, but “this is one of the good things in life I can do.” He said he had smoked for 10 years, “and it took me five years to quit.” The heir has no doubts about how grandpa would regard him. “He would be very happy with me,” Reynolds said. “When he started his company, he wasn’t aware that cigarette smoking causes cancer, heart disease, and lung disease.”

Section 1

WASHINGTON TALK: ‘WAKE UP AND QUIT’

39 words
17 July 1986
New York Times Abstracts
Pg. 20, Col. 1

Patrick Reynolds, grandson of founder of R J Reynolds Tobacco Co, will be star witness at Congressional hearing July 18 designed to rally support for proposal to ban cigarette advertising

House Subcommittee Told Congress Should Ban Cigarette Advertising

RICHARD CARELLI
801 words
18 July 1986
The Associated Press

(AP) _ Congress should ban all cigarette advertising to save lives and protect future generations of Americans from becoming nicotine addicts, a House subcommittee was told Friday.

Captain Kangaroo, Yul Brynner’s daughter and the grandson of tobacco magnate R.J. Reynolds joined the medical establishment in endorsing a bill to outlaw all promotion and advertising of tobacco products _ in newspapers and magazines, on billboards and as part of sales displays.

The bill also would ban any tobacco company from using a brand name in sponsoring public events such as sports tournaments.

The subcommittee did not hear from Surgeon General C. Everett Koop, a longtime foe of cigarette smoking who supports the advertising ban.

White House Chief of Staff Donald Regan reportedly killed Koop’s planned testimony, but a presidential spokesman said Friday that Koop would testify before the subcommittee Aug. 1.

“”We do not have a position on any legislation calling for a ban on print advertising of cigarettes,” White House spokesman Edward Djerejian said. “”We are in the process of studying that now.”

Representatives of the tobacco and advertising industries are scheduled to testify against the proposed ban at the Aug. 1 hearing, but Friday’s hearing was dominated by supporters of the bill.

The industries argue that the advertising ban would violate free-speech rights and would have little effect on cigarette consumption. They also argue that as long as tobacco is legal, advertising it should also be legal.

At the hearing, Bob Keeshan, a former smoker and creator of the Captain Kangaroo television character, called tobacco use a threat to the well-being of the nation’s youth.

“”The future of America is alive today, in the minds, the healthy hearts and the healthy lungs of today’s youngsters,” Keeshan said. “”I ask you, no I implore you … to … take steps to assure the continued health of our young people.”

Victoria Brynner, a professional model who lives in Paris, showed the subcommitte a videotaped statement by her actor father before he died of lung cancer last year.

Now being aired, the segment features Brynner saying heavy smoking caused his fatal illness and urging others to stop smoking.

“”Yul Brynner is dead. We all know why. I don’t want to forget his suffering,” Ms. Brynner said. “”I don’t know whether to laugh or cry when I read newspaper articles in which representatives of the tobacco industry (say) the money spent on advertising and promotion is simply done to get present users to switch to a particular brand.”

She added: “”It is obvious that this industry must constantly try to get new smokers to replace those who have quit or who have died.”

Dr. Charles A. LeMaistre, president of the American Cancer Society, called cigarette smoking “”the single most preventable cause of death in the United States.”

“”How can we ever hope to have a generation of young people who do not become nicotine addicts?” he asked. “”Whenever they go to the ballpark, watch a tennis match, read a magazine or newspaper, or attend a rock concert they are assaulted by advertisements associating tobacco use with everything they wish for in life.”

Representatives of the American Medical Association, the American Public Health Association and the American Academy of Pediatrics also testified in support of the bill introduced last month by Rep. Mike Synar, D-Okla.

They said tobacco causes over 350,000 premature deaths each year.

Actor Patrick Reynolds, whose grandfather founded a tobacco empire in 1913, told the subcommittee: “”If the hand that once fed me is the tobacco industry, then that same hand has killed many millions of people and will continue to kill millions unless people wake up to the hazards of cigarettes.”

But Rep. Thomas J. Bliley Jr., R-Va., said the proposed elimination of the tobacco industry’s $2-billion-a-year advertising expenditures will not decrease smoking.

Sen. Bill Bradley, D-N.J., and Rep. Fortney Stark, D-Calif., sponsors of a bill to strip the tobacco industry of a tax break for its advertising, testified in support of the proposed ban.

Bradley said the government should not be subsidizing attempts “”to get Americans hooked on tobacco,” and attacked the credibility of industry claims that its ads are not aimed at attracting new smokers.

“”For years, tobacco companies have been telling us that smoking doesn’t cause cancer,” he said. “”Now they’re telling us that tobacco advertising doesn’t cause smoking.”

Stark called those who sell and promote tobacco products “”merchants of death.”

Congress is not expected to take final action on Synar’s bill this year.

Fifteen years ago, Congress banned cigarette advertising from television and radio. It prohibited the broadcast of ads for smokeless tobacco products earlier this year.

NEWS
Kup’s Column

Kup’s Column

862 words
18 July 1986
Chicago Sun-Times
FIVE STAR SPORTS FINAL
50

Let’s try this one on for size. It’s the lastest idea being floated in the effort to keep the White Sox in Chicago: Owners Jerry Reinsdorf and Eddie Einhorn make a case for moving out of Comiskey Park because of the high cost of maintaining the ancient structure. OK, so the city buys Comiskey Park for a nominal price and assumes the maintenance cost, thus relieving the owners of their prime problem. The city easily could defray that expense for the next two, three years while the new home for the Sox, the South Loop stadium, is under construction.

THE AMOUNT OF REVENUE generated by the White Sox for the city would help offset the cost of this proposal. And the city eventually could regain most of its expenditure by selling Comiskey Park to developers. Hence, we’d have the White Sox in a spanking new ballpark and forget Addison. . . . That’s something Mayor Washington can mull over on his vacation. Incidentally, he decided not to go overseas.

YOU THINK you’re suffering from our tropical heat wave? How about the poor employees in the State of Illinois Center? They’re hot under the collar over the lack of air-conditioning. The 13th floor, where Gov. Thompson has his offices, was burning up at 110 degrees. And the 16th floor, where House Speaker Mike Madigan works, was a red-hot 92 degrees. You can rest assured Adlai Stevenson III will make the building a burning campaign issue.

TWO POLISH tall ships will arrive here next month to pay respects to the city with the largest Polish population outside Warsaw. One ship is the Polonia, built as a private venture in Poland by its captain, Andrew Lipinski, and his friends. The Polonia made it to New York for the Liberty Weekend, but needed a new engine to proceed. That’s where Aloysius Mazewski, head of the Polish American Congress, comes in. He arranged for the PAC to buy the engine.

THE OTHER POLISH ship is the government-owned Stomil, which arrived four days late for the tall ships parade because of engine trouble. Thanks to Volvo International, the Stomil now has a new engine and is making a number of port calls en route to Chicago, final stop before sailing home. In addition to a new engine, the Stomil also took on a new boss, Barbara Demska, one of the few women ship captains.

JEROME STONE, chairman-emeritus of Stone Container and founder of Alzheimer’s Disease and Related Disorders Association, and Latino leader Edwin Claudio have been nominated by Mayor Washington for the Chicago Public Library Board. Their confirmation will bring the board up to its full complement of nine members. . . . Reports from Moscow indicate Ted Turner’s huge losses on his Goodwill Games have placed the proposed 1990 games in Seattle in jeopardy. Lack of attendance in Moscow and pitiful TV ratings (causing rebates to advertisers) could result in a $20 million loss.

A SURPRISE witness tomorrow before a congressional hearing to support a ban on cigarette advertising will be the grandson of the founder of the R. J. Reynolds Co., a major cigarette producer. The grandson, Patrick Reynolds, told the N.Y. Times he has opposed smoking ever since his father, R. J. Reynolds Jr., died of emphysema at 54. . . . Arturo Cruz, a leader of the Nicaraguan contras, will appear on Sondra Gair’s WBEZ talk show at noon today.

SIGHT SEEN: Princess Margaret, looking much prettier than in her newspaper photographs, lunching with a party of 16 at the Ciel Bleu. . . . Ivan Hill, author of Love and Ethics, holding sway at the Wrigley Building Restaurant on his pet topic, ethics in business. . . . Bears star Emery Moorehead revealing to sportscaster Chet Coppock at Billy’s in Lincolnwood that he’ll retire from football after one more season. . . . Tony Bennett developing his forehand with help from tennis pro Frankie Parker at McClurg Court Center.

A BENEFIT and raffle to raise funds to combat AIDS will be held Sunday afternoon at Second City. Among the stars will be Pudgy, Jimmy Damon, Richard Tutacko and the Joe Hall and Gus Giordano dancers. . . . And Pudgy will exercise her “roasting” on cast members of “Forbidden Broadway,” who will attend the Wicker Room tomorrow to celebrate its 600th performance. . . . Joan McGrath, the lottery queen, and hubby Jeff adopted a son, Andrew Ryan.

A SUIT AGAINST the city will be filed today by the famous TV duo, Celozzi-Ettleson, and Elm-Brook Leasing, charging that taxes on new and used cars are discriminatory. . . . Adding a year: WFMT’s Norman Pellegrini, Red Skelton, S. I. Hayakawa, Hume Cronyn, Sen. John Glenn. Tomorrow: Mary Ella Smith and Phil Cavarretta.

“KUP’S SHOW” returns to Channel 11 tomorrow at 10:30 p.m. with a special half hour on Jimmy and Rosalynn Carter. . . . Muhammad Ali will join the tribute tomorrow at the South Shore Country Club to Jesse Vaughn Sr. for his 65 years of community service. . . . And Gil Stern observes that the Soviets suddenly are interested in a nuclear test ban – “Our Statue of Liberty fireworks must have scared them.”

D01

Off the Tobacco Road R.J. Reynolds’ Grandson Patrick & His Antismoking Drive

Peter S. Canellos
Washington Post Staff Writer
760 words
18 July 1986
The Washington Post

Patrick Reynolds‘ favorite pose is the one that has him wearing a tight-fitting warm-up jacket and mutilating a cigarette with a come-hither look on his face.

The 35-year-old grandson of tobacco magnate R.J. Reynolds and sometime Hollywood actor is in town to push for a ban on cigarette advertising before the House subcommittee on health and the environment. Reynolds has emerged this summer as one of the American Lung Association’s most active antismoking crusaders, a semicelebrity whose surname adds considerable gravity and irony to his message.

The four promotional glossies he passes out as part of his antismoking campaign all show variations of the same basic scene: the trim, self-consciously boyish Reynolds staring at the camera as he destroys a smoke. The American Lung Association is so enthusiastic about the pictures that it’s already planning a poster.

Reynolds describes his evolution from tobacco heir to Lung Association poster boy as one of conscience: “The hand that once fed me,” he’ll tell the subcommittee, “is the same hand that has killed many millions of people and will continue to kill millions unless people wake up to the hazards of cigarettes.”

He will also testify that he has divested himself of all connection with R.J. Reynolds Inc., including a modest portfolio of company shares. The sale of stock did not make him a rich man, he says; most of the family fortune has been given away, and the current generation of cousins was left only enough money “to guarantee them an income.”

Reynolds says his father, a chain-smoking playboy who lived high off the hog with his tobacco money, was the inspiration for his antismoking crusade.

His parents separated when he was 3, and young Patrick did not meet his dad until he was 9. His voice drops as he recalls how “at this moment of anticipation-the moment I’d longed for on so many occasions-they showed me into the room and there was an aging man with a sandbag on his chest.” The sandbag was to exercise his father’s chest muscles, then the treatment for emphysema. Five years later, at age 64, R.J. Reynolds Jr. died from the disease, which was probably caused by his smoking. The day after his death, his fourth wife gave birth to his only daughter.

Patrick Reynolds has been an on-again-off-again smoker, he says, as have most members of his family. He has quit and started again between seven and 10 times, but smoked his last cigarette in 1984.

His antismoking activism comes at a time when his public profile as an actor, television producer and writer is on the rise. He stars as Mandroid-half-man, half-machine-in a horror movie, “Eliminators,” that was released last week for home video. He is the author of a forthcoming book on his family, which he intends to produce as a television mini-series.

Representatives of the tobacco industry suggest it is no accident that Reynolds’ antismoking campaign coincides with the release of his movie. Reynolds, sensitive to the self-promotion charge, says he does not want to talk about his career, though a lengthy account of his recent activities is included in Lung Association press releases.

“I think we should take all that acting stuff out of the bio,” he tells two American Lung Association officials who are with him in his hotel room. “I want to make it clear that I’m not getting anything out of this.” But the officials talk him out of it. “Think of all the kids watching Eliminators’ who look up to you,” offers one.

Mollified, Reynolds begins to talk about his family-members of which also founded Reynolds Metals, the company that makes Reynolds Wrap-and its larger-than-life history. An uncle on his father’s side was famous for his association with torch singer Libby Holman, who was accused of his murder. His cousin is Washington socialite Smith Bagley (“a terrific guy and I’m very fond of him”). His mother, Marianne O’Brien, was a 1940s starlet (“a redhead with the personality to match”).

And how has this extended family, which includes one brother, four half-brothers and a half-sister, taken to his antismoking efforts?

According to Reynolds, “We’ve agreed to disagree.”

graphics/1: Patrick Reynolds, grandson of R.J. By Joel Richardson-TWP

Leah Garchik
891 words
18 July 1986
The San Francisco Chronicle
FINAL
10

WHO SAID WHAT

“When my grandfather began making cigarets, he did not know that they cause heart disease, emphysema and cancer. Now that this has been absolutely proven, I want to help people wake up and quit. Am I biting the hand that feeds me? If the hand that once fed me is the tobacco industry, then that hand has killed 10 million people and may kill millions more.”

Patrick Reynolds, grandson of tobacco company founder R. J. Reynolds, who testifies at a congressional hearing today in favor of a ban on cigaret advertising. Reynolds’ father, R. J. Reynolds Jr., died of emphysema – caused by heavy smoking – at the age of 58.

1; Late Final Desk

Congress Urged to Prohibit All Cigarette Ads

AP
307 words
18 July 1986
Los Angeles Times
Late Final
1

Congress should ban all cigarette advertising to save lives and protect future generations of Americans from becoming nicotine addicts, a House subcommittee was told today.

“Captain Kangaroo,” Yul Brynner’s daughter and the grandson of tobacco magnate R. J. Reynolds joined the medical establishment in endorsing a bill to outlaw all promotion and advertising of tobacco products and to ban any tobacco company from using a brand name in sponsoring public events such as sports tournaments.

Patrick Reynolds, whose grandfather founded a tobacco empire in 1913, said his father, Richard J. Reynolds, “died from emphysema after years of heavy smoking.”

Reynolds, who said he sold his tobacco company stock years ago and claimed he is not estranged from his family over his militant anti-smoking stance, called cigarette advertising “the single biggest lie perpetrated on the American people.”

`Proven Killers’

“To allow continued advertising of cigarettes when they are proven killers is plainly immoral,” Reynolds said.

Bob Keeshan, a former smoker and creator of the Captain Kangaroo television character, called tobacco use a threat to the well-being of the nation’s youth.

“The future of America is alive today, in the minds, the healthy hearts and the healthy lungs of today’s youngsters,” Keeshan said. “I implore you . . . to . . . take steps to assure the continued health of our young people.”

Victoria Brynner, a professional model who lives in Paris, showed the subcommittee a videotaped statement by her actor-father before he died of lung cancer last year.

Now being aired, the segment features Brynner saying heavy smoking caused his fatal illness and urging others to stop smoking.

The subcommittee did not hear today from Surgeon General C. Everett Koop, who supports the advertising ban, but a presidential spokesman said Koop will testify Aug. 1.

NEWS

Smoking Ad Ban Vital, Panel Told

AP
388 words
19 July 1986
The Saturday Oklahoman

(AP) _ Congress should ban all cigarette advertising to save lives and protect future generations of Americans from becoming nicotine addicts, a House subcommittee was told Friday.

The bill, introduced last month by Rep. Mike Synar, D-Muskogee, also would ban any tobacco company from using a brand name in sponsoring public events such as sports tournaments.

The subcommittee did not hear from Surgeon General C. Everett Koop, a longtime foe of cigarette smoking who supports the ad ban.

White House Chief of Staff Donald Regan reportedly killed Koop’s planned testimony, but a presidential spokesman said Friday that Koop would testify before the subcommittee Aug. 1.

Representatives of the tobacco and advertising industries are scheduled to testify against the ban at the Aug. 1 hearing.

Bob Keeshan, a former smoker and creator of the Captain Kangaroo television character, called tobacco use a threat to the well-being of the nation’s youth.

Victoria Brynner showed the subcommittee a videotaped statement by her actor father before he died of lung cancer last year.

“”Yul Brynner is dead. We all know why,” Brynner said. “”I don’t know whether to laugh or cry when I read newspaper articles in which representatives of the tobacco industry (say) the money spent on advertising and promotion is simply done to get present users to switch to a particular brand.”

She added: “”It is obvious that this industry must constantly try to get new smokers to replace those who have quit or who have died.”

Popular Employer: Despite Its Critics, Tobacco Industry Isn’t Short of Top Talent — Many Workers Say Cigarettes Aren’t a Proven Hazard; The Toll of Rationalizing — Hard Questions From Friends

By Trish Hall
Staff Reporter of The Wall Street Journal
1,670 words
The Wall Street Journal
25 July 1986

When Renee Simons graduated from college in 1967, she went to work as a reading specialist in New York City. “I wanted to make the world better,” she recalls.

However, soon frustrated by the public schools, she enrolled in Columbia University’s business school. Today, at the age of 37, Ms. Simons is the brand manager for Benson & Hedges, the second-largest cigarette brand at Philip Morris Cos.

Although Ms. Simons describes herself as a “’60s person” who, as a black, developed a strong race consciousness in that era, she finds nothing anomalous about selling cigarettes.

“I don’t see any ethical dilemma,” she says. “I see it as a product that consumers desire.” Ms. Simons, a nonsmoker, says she would never sell anything illegal. Short of that, she believes, she could probably market anything.

Ms. Simons, like thousands of others throughout the U.S., works in an industry that, despite its economic health, is arguably the country’s most beleaguered and most often criticized. Hardly a day passes without a suggestion that tobacco products be restricted in some way.

In just the last few months, the Army has curbed smoking, the American Medical Association has campaigned to ban tobacco advertising, New York’s mayor has proposed a tough anti-smoking law and the Federal Trade Commission has accused RJR Nabisco Inc. of misrepresenting the hazards of smoking in its advertisements.

Says Adele Abrams Bunoski, who until recently worked for the Tobacco Institute, the industry trade group: “I think there is an erroneous perception that people who work for the industry have horns and are probably lurking around playgrounds trying to give children samples.” The industry, she says, adheres to a self-adopted code governing advertising and sampling.

Industry polls show that only 37% of the country has a favorable impression of the tobacco industry; the rest disapprove. Nonetheless, the top companies still manage to attract and retain high-quality executives. While the public may believe that these executives knowingly sell a dangerous product, many of the employees seem genuinely to believe that the evidence on smoking‘s health hazards isn’t conclusive. They view smoking as a matter of choice, and they often express frustration with critics they consider ill-informed and extremist, particularly the surgeon general, who argues that smoking kills 350,000 people a year.

Organizational experts say these attitudes are typical of workers in industries with public-image problems. “The human organism is just wonderful at making do,” says Richard Hackman, professor of organizational behavior and psychology at Yale University. “I would be very surprised if you found tobacco workers who were chronically distressed. They probably came to terms with it four months after they started the job.”

Collins Kilburn, executive director of the North Carolina Council of Churches, says: “Many people in North Carolina know in the bottom of their souls that there is something wrong with making a living off of something harmful.” But he says only a few have ever told him they wish they could find other work. He explains: “Mainly, people rationalize. They say, if we don’t grow it and sell it, someone else will. Or they say, life is full of risks anyway.”

Some tobacco workers, however, find the rationalizing takes a toll, and they are relieved when they leave the business. Ray Lane, who edited the Tobacco Institute’s magazine for 18 months, says people coped with their discomfort by making fun of the business. The top brass were called the puff barons, he says, and the office, enveloped in smoke, was nicknamed the cancer ward.

Mr. Lane, who says his wife was always distressed by the idea of his working for the institute, also found friends and acquaintances would question his job choice so that generally, except when in the Southern tobacco regions, “I kept a low profile.”

Why, then, did he and those who felt similarly work there? “The attractions were dollars,” he says. But finally that didn’t suffice: “Whatever your rationalization, the bottom line is we’re talking caskets.”

Recruiters say some executives refuse to work for tobacco companies, and some consultants won’t take on tobacco-related jobs. Market researcher Judith Langer refuses tobacco assignments but is uncomfortable making the refusals. “It’s a tense moment,” she says. “I suspect there is a sense of implied criticism.”

In a rare defection, the grandson of tobacco-company founder R.J. Reynolds, is making an anti-tobacco advertisement for the American Lung Association. “When my grandfather began manufacturing cigarettes, we didn’t know they were dangerous,” says Patrick Reynolds, a 32-year-old actor. “Now that we do, I want to do something about it.” Mr. Reynolds, who sold his stock in RJR seven years ago, says his father, who smoked heavily for years, suffered from emphysema and died “a terrible death” at the age of 58.

As the industry diversifies, more and more people work for companies that sell cigarettes. In just the last year, the 55,000 employees of General Foods Corp. and the 68,000 employees of Nabisco Brands Inc. have, in effect, become tobacco workers. At General Foods, posters promoting a quit-smoking clinic have been removed.

Typically, tobacco employees say they don’t often have to confront negative attitudes toward their industry. When she meets people at parties, for instance, Ms. Simons says strangers may ask how the company’s acquisition of General Foods Corp. is proceeding, but they don’t bring up health issues. “They certainly do not question my ethical judgment,” she says.

And within the tobacco companies is a supportive environment and, frequently, lifelong employment. For example, Philip Morris, the largest cigarette maker, promotes from within and recruits very little at the top business schools. The New York-based company is one of the employers cited in the book, “The 100 Best Companies to Work for in America.”

Ms. Simons decided to work for Philip Morris when she took a job with Seven-Up in St. Louis, partly because her husband had taken a job in that city. She welcomed an offer to move to the tobacco business in New York last year, again in part because her husband, a vice president with CBS, had moved there. She found the job attractive for numerous reasons: “The products are very sizable {in terms of sales}, and I saw that as a challenge,” she says. She also considers cigarettes a creative test because they can’t be advertised on television.

Michael Bishop had been a journalism professor at the University of North Carolina and had worked in public relations when he went to work for R.J. Reynolds in 1978. “Sure people questioned me. I was criticized by friends,” he says, although usually he heard the comments secondhand.

His decision to work at Reynolds stemmed from his feeling about the South. “I don’t use tobacco. I don’t want my children to use tobacco, and I’m just as happy not selling tobacco,” says Mr. Bishop, a native of Arkansas who remained at Reynolds until 1980. “But I’m a Southerner. I was working for a Southern industry that shows one of the greatest potentials for helping this region and the way of life.”

Current and even former employees tend to hew to the industry position that there isn’t clinical, cause-and-effect proof showing that cigarettes cause lung cancer and heart disease.

George Weissman, the former Philip Morris chairman who remains a director, says he doesn’t believe most of the allegations against tobacco. “All they have ever had are statistics which are very much open to question. A lot more research is needed,” he says.

As for the ethics, Mr. Weissman maintains that any industry presents problems. “Is there any business that’s so absolutely pure that you don’t have an ethical or moral dilemma?” he asks. “There is no escaping them. This is the tension that makes life worth living.”

David Narr, who worked in public affairs at Reynolds for almost three years before leaving in 1981, says most employees seemed to agree with management’s position on smoking and health. About six years ago, he says, Reynolds hired an outside firm to survey employees and found that their opinions generally matched those of the company and were quite at odds with those held by the general public.

In a recent interview with Insight magazine, Reynolds Tobacco president Gerald Long stated he would get out of the business if he knew for sure that tobacco was killing people. Tony Schwartz, a New York advertising and media expert whose best friend is dying of lung cancer, is using that comment in an anti-tobacco radio commercial. In the commercial, Mr. Schwartz’s friend, Ken McFeeley, addresses Mr. Long, saying, “You know tobacco is harmful to health” and challenges the executive to take a lie-detector test at Mr. McFeeley’s expense. Mr. Long declined to be interviewed for this story.

Are there some people in the companies who think smoking is dangerous and nevertheless continue to promote cigarettes? Robert Tracey, who worked at Philip Morris for 13 years before leaving to start his own company, says that among 59,000 employees, there must be some who don’t believe the company’s stance. But if someone is making $90,000 a year and gets stock options, Mr. Tracey says, “What’s he going to do?”

Although Mr. Tracey doesn’t smoke himself and says he wouldn’t encourage his daughter to smoke — “in fact, I would discourage her” — he argues that there isn’t adequate proof that smoking causes disease.

Pressed to explain the apparent contradiction, Mr. Tracey says: “It’s hard to criticize the product when I love that company so much.”

LIFE

Lung association anti-smoking crusader grandson of tobacco baron R.J. Reynolds

THE WASHINGTON POST
627 words
25 July 1986
The Toronto Star
SATURDAY 1
L11

Patrick Reynolds‘ favorite pose is the one that has him wearing a tight-fitting warm-up jacket and mutilating a cigarette with a come-hither look on his face.

The 35-year-old grandson of tobacco magnate R.J. Reynolds and sometime Hollywood actor was in Washington recently to push for a ban on cigarette advertising before the House subcommittee on health and the environment.

Reynolds has emerged this summer as one of the American Lung Association’s most active anti-smoking crusaders, a semi-celebrity whose surname adds considerable gravity and irony to his message.

The four promotional glossies he passes out as part of his anti-smoking campaign all show variations of the same basic scene: the trim, self-consciously boyish Reynolds staring at the camera as he destroys a smoke. The American Lung Association is so enthusiastic about the pictures that it’s already planning a poster.

Reynolds describes his evolution from tobacco heir to Lung Association poster boy as one of conscience: “The hand that once fed me is the same hand that has killed many millions of people and will continue to kill millions unless people wake up to the hazards of cigarettes.”

He can also testify that he has divested himself of all connection with R.J. Reynolds Inc., including a modest portfolio of company shares. The sale of stock did not make him a rich man, he says; most of the family fortune has been given away, and the current generation of cousins was left only enough money “to guarantee them an income.”

Reynolds says his father, a chain-smoking playboy who lived high off the hog with his tobacco money, was the inspiration for his anti-smoking crusade.

His parents separated when he was 3, and young Patrick did not meet his dad until he was 9. His voice drops as he recalls how “at this moment of anticipation – the moment I’d longed for on so many occasions – they showed me into the room and there was an aging man with a sandbag on his chest.” The sandbag was to exercise his father’s chest muscles, then the treatment for emphysema. Five years later, at age 64, R.J. Reynolds Jr. died from the disease, which was probably caused by his smoking. The day after his death, his fourth wife gave birth to his only daughter.

His anti-smoking activism comes at a time when his public profile as an actor, television producer and writer is on the rise. He stars as Mandroid – half-man, half-machine – in a horror movie, Eliminators, that was released recently for home video. He is the author of a forthcoming book on his family, which he intends to produce as a television mini-series.

Representatives of the tobacco industry suggest it is no accident Reynolds’ anti-smoking campaign coincides with the release of his movie. Reynolds, sensitive to the self-promotion charge, says he does not want to talk about his career, though a lengthy account of his recent activities is included in Lung Association press releases.

“I think we should take all that acting stuff out of the bio,” he tells two American Lung Association officials who are with him in his hotel room. “I want to make it clear I’m not getting anything out of this.” But the officials talk him out of it. “Think of all the kids watching Eliminators who look up to you.”

EDITORIAL
LETTERS

Hey, smokers! Why should we accept your filthy habit?

1,110 words
11 August 1986
Chicago Sun-Times
FIVE STAR SPORTS FINAL
24

A recent Personal View (Aug. 5) by a lady from Indiana suggested “Smokers should buy shoes if they want to enjoy a cigarette in peace.” Her point was that shoe stores are the one place that still make smokers feel welcome.

The idea is financially appealing to me. As more smokers heed the advice, maybe now, as my wife approaches the shoe stores, she will see the cloud of poisonous gases and reassess whether the health risk is worth the effort!

My experience with smokers is that they feel everyone must accept their personal, anti-health habit. They think God has chosen them to spread the toxic pollutants everywhere they go.

As Patrick Reynolds, grandson of R. J. Reynolds, who founded the huge tobacco company, testified in Washington last month, “Cigarette advertising is the single biggest lie perpetrated on the American people. To allow continued advertising of cigarettes when they are proven killers is plainly immoral.”

Years ago, I attended a Chicago Cubs baseball game. You know – sunshine, a hot dog and soda pop, great seats, except . . .after the first inning, the excitement and fun ceased for all of us in that section. Why? Three middle-aged men lit up the biggest, ugliest, most putrid-smelling cigars I have ever seen! Their second-hand smoke caused one kid to become ill, and after the third inning, most fans switched to another section. So much for “fresh” air at the old ballpark!

But the emission of these toxic wastes also happens at work, in public buildings and in restaurants, even though 70 percent of the population does not smoke.

So, smokers, go buy some shoes and save lives by confining your personal habit to shoe stores! Kenneth D. Dubinski, Elk Grove Village

Flakes, are we?

Who Is The Man Who Defies Smoking?

TOM MINEHART
1,365 words
17 August 1986
The Associated Press

(AP) _ He hands out pictures of himself crushing packs of Camels, blaming smoking for the death of his father and millions of other people. He appears on television talk shows, writes the president, and testifies before a congressional committee, condemning cigarette advertising as immoral.

This tobacco town has seen it all before, except for one thing: This crusader is the grandson of R.J. Reynolds, the founder of the R.J. Reynolds Tobacco Co. of Winston-Salem.

“”Some people say I’m biting the hand that feeds me,” says Patrick Reynolds, a 37-year-old actor who recently came home to Winston-Salem to explain his position to outraged family members. “”I say the hand that fed me _ the tobacco industry _ has literally killed millions of people and may kill millions more unless smokers wake up.”

A reformed smoker himself, Reynold’s message is the same wherever he can find an audience: Cigarettes have killed 10 million Americans since 1950 and smoking is costing the U.S. economy $65 million a year in medical care and lost productivity. He urges higher taxes on cigarettes and a ban on cigarette advertising, a $2.3 billion-a-year industry.

The tobacco industry claims no link between smoking and disease has ever been proven.

Some of his four brothers say Reynolds’ campaign is a publicity stunt for a book he is writing and a television miniseries they fear will make the Reynolds family look like characters from “”Dallas.”

“”Our father and grandfather are probably spinning in their graves,” says John D. Reynolds, a 50-year-old Winston-Salem aquaculturalist and Patrick’s half-brother. “”He’s creating an unnecessary stir for his own sake.”

But Reynolds says the book and TV plans spring from a need to understand himself and the father he never knew _ a father whose death seeded his anti-smoking zeal.

Patrick Reynolds was 9 years old the first time he remembers meeting his father, Richard Reynolds Jr., the son of patriarch R.J. Reynolds. He had sent a letter asking to meet his father, who divorced Patrick’s mother when the boy was 3.

“”I was starved for love and affection and thrilled that I was finally going to get to meet this demigod my mother brought me up to believe he was,” says Reynolds. “”The moment of meeting him was a wonderful thing, except for one thing _ he had sandbags on his chest to exercise his lungs. They thought he had been taken by asthma, but it turned out to be emphysema _ the result of heavy smoking.” His father died at age 58 in 1964, when Patrick was 15.

Ten years later, Patrick himself was smoking _ an addiction that lasted another 10 years.

“”I’m human,” he says. “”I fought it. It was a battle to get off cigarettes. I struggled for five years and quit in 1984.”

Reynolds inherited $2.5 million from his grandfather when he turned 21 in 1969. After studying business and film production in college, he had movie roles in “”Nashville” and “”Airplane,” and he stars as a half-robot “”Mandroid” in the new video production “”Eliminators.” He is also involved in producing, publishing and real estate.

Reynolds says he tried from 1983 to 1985 to get a job with RJR Nabisco Inc. of Winston-Salem, the conglomerate that owns R.J. Reynolds Tobacco Co. He says company officials at one point mentioned the possibility of his joining the board of directors _ where no Reynolds has served since the 1930s.

It was his secret intention, Reynolds says, to work from within the company to get it to divest its tobacco holdings. In any case, the company declined to hire him, and Reynolds began his anti-smoking campaign soon afterwards.

Reynolds has sold his stock in the company, but he has no plans to give back the $2.5 million inheritance.

In May, Reynolds met in Washington with Sen. Robert Packwood, R-Ore., chairman of the Senate Finance Committee.

“”I suggested it was shocking that a special interest like cigarettes could get enough support in Congress to keep taxes among the lowest in the world, and that this must arouse the cynicism of the U.S. public in the way this nation is governed,” Reynolds says.

In July, Reynolds testfied before a House committee investigating cigarette advertising aimed at women and young people.

A Republican and an admirer of President Reagan’s, he recently wrote the president urging his support of a ban on cigarette ads, saying “”advertising of these proven killers in plainly immoral.”

John D. Reynolds, and another half-brother, 46-year-old William N. Reynolds of Winston-Salem, say Patrick is seeking publicity for his acting career, his book and his TV production.

A third half-brother, 52-year-old Richard “”Josh” Reynolds III of Southern Pines, says he’s disturbed Patrick is pushing for higher cigarette taxes because, “”I don’t support higher taxes for anything.”

Michael Reynolds, 39, of Winston-Salem, Patrick’s only full brother, said RJR Nabisco stock has actually risen since Patrick spoke out.

Another half-brother, Zachary, died at 41 in a 1979 plane crash. A half-sister, Irene, was born shortly after their father died and lives in Switzerland.

“I don’t like the idea he’s going to try to do a “Dallas’-type program of very wealthy Reynoldses walking around in a made-for-TV movie, surrounded by beautiful women,” John Reynolds says. “”Most Reynoldses don’t have much money relative to what people think.”

He disputed Patrick’s contention that their father died from cigarettes, saying he actually died from pneumonia he caught while racing yachts.

Later, John said, “”We’re all friendly to Patrick. We have no animosity toward him. I just wish the kid would straighten up and not take this stand himself. Let him pay someone else to do it.”

Although RJR Nabisco is the largest employer in Winston-Salem, with 14,000 workers, residents seem to be largely ignoring Patrick’s crusade. Suzanne Brownlow, letters editor of the Winston-Salem Journal, says only one or two people have written the paper so far.

“”Regardless of his name, he is a private citizen,” she said. “”Our readers are too busy worrying about the topless bar they’re building downtown.”

Reynolds has a contract with publisher Little, Brown and Co. of Boston to write a book, whose title he declined to reveal, with Tom Shachtman, author of “”Edith and Woodrow,” “”The Phony War” and “”The FBI-KGB War.”

Quoting from the introduction, Patrick says the book “”chronicles the creation and dissolution of a great American family” with “”episodes of heroism, romance, entrepreneurial genius, business rivalries that shook the nation, political intrigue, multiple and difficult marriages, divorce settlements in the millions, international playboys and gold diggers, blood feuds, suicide-murder, alcoholism and a surfeit of human excess.”

The Reynolds brothers’ uncle, Z. Smith Reynolds, died of a gunshot wound in 1932 at the age of 20. His wife, Broadway star Libby Holman, was charged with murder, but the charges were dropped at the request of the family.

The book also says Richard Reynolds Jr., who married four times, made loans that helped Franklin D. Roosevelt win the election of 1940.

Rich Jachetti, a New York public relations consultant for the American Lung Association, last year invited Reynolds to become the first member of the association’s “”Celebrity Advisory Board.”

“”We’ll be doing public service announcements with Patrick _ probably TV, definitely radio,” Jachetti says. “”We may also do a poster campaign with him. We’re also talking about having Patrick function as a spokesman for the association in schools around the country and on media programs.”

Reynolds says he has a great idea for a public service spot: “”I’d be looking in the camera, and rather than saying who I am, there’d be a byline saying “Patrick Reynolds: member of the R.J. Reynolds family.’ I’d say: “When we began manufacturing cigarettes, we didn’t realize they could cause heart disease, emphysema and lung cancer. Stop smoking now.’ It’d be very brief.”

Document asp0000020011119di8h00opj

SUNDAY NEWS

Tobacco heir fights `killer’ cigarettes

Tom Minehart
1,016 words
17 August 1986
Chicago Sun-Times
SUNDAY THREE STAR
12

WINSTON-SALEM, N.C. He hands out pictures of himself crushing packs of Camels, blaming smoking for the death of his father and millions of other people.

He appears on television talk shows, writes the president, and testifies before a congressional committee, condemning cigarette advertising as immoral.

This tobacco town has seen it all before, except for one thing: This crusader is the grandson of R. J. Reynolds, founder of the R. J. Reynolds Tobacco Co. of Winston-Salem.

A reformed smoker himself, Reynolds has the same message wherever he can find an audience: Cigarettes have killed 10 million Americans since 1950 and smoking is costing the U.S. economy $65 billion a year in medical care and lost productivity. He urges higher taxes on cigarettes and a ban on cigarette advertising, a $2.3 billion-a-year industry.

Some of his four brothers say Reynolds’ campaign is a publicity stunt for a book he is writing and a television mini-series they fear will make the Reynolds family look like characters from “Dallas.”

But Reynolds says the book and TV plans spring from a need to understand himself and the father he never knew – a father whose death seeded his anti-smoking zeal.

Patrick Reynolds was 9 years old the first time he remembers meeting his father, Richard Reynolds Jr., son of patriarch R. J. Reynolds. He had sent a letter asking to meet his father, who divorced Patrick’s mother when the boy was 3.

“I was starved for love and affection and thrilled that I was finally going to get to meet this demigod my mother brought me up to believe he was,” says Reynolds. “The moment of meeting him was a wonderful thing, except for one thing – he had sandbags on his chest to exercise his lungs. They thought he had been taken by asthma, but it turned out to be emphysema – the result of heavy smoking.”

His father died at age 58 in 1964, when Patrick was 15.

Ten years later, Patrick himself was smoking – an addiction that lasted another 10 years.

“I’m human,” he says. “I fought it. It was a battle to get off cigarettes. I struggled for five years and quit in 1984.”

Reynolds inherited $2.5 million from his grandfather when he turned 21 in 1969. After studying business and film production in college, he had movie roles in “Nashville” and “Airplane,” and he stars as a half-robot “Mandroid” in the new video production “Eliminators.”

He also is involved in producing, publishing and real estate.

Reynolds says he tried from 1983 to 1985 to get a job with RJR Nabisco Inc. of Winston-Salem, the conglomerate that owns R. J. Reynolds Tobacco Co. He says company officials at one point mentioned the possibility of his joining the board of directors – where no Reynolds has served since the 1930s.

It was his secret intention, Reynolds says, to work from within the company to get it to divest its tobacco holdings.

In any case, the company declined to hire him, and Reynolds began his anti-smoking campaign soon afterward.

Reynolds has sold his stock in the company, but he has no plans to give back the $2.5 million inheritance.

In May, Reynolds met in Washington with Sen. Bob Packwood (R-Ore.), chairman of the Senate Finance Committee.

“I suggested it was shocking that a special interest like cigarettes could get enough support in Congress to keep taxes among the lowest in the world, and that this must arouse the cynicism of the U.S. public in the way this nation is governed,” Reynolds says.

In July, Reynolds testified before a House committee investigating cigarette advertising aimed at women and young people.

A Republican and an admirer of President Reagan, he recently wrote the president urging his support of a ban on cigarette ads, saying “advertising of these proven killers in plainly immoral.”

John D. Reynolds, a 50-year-old Winston-Salem aquiculturist and Patrick’s half brother, disputed Patrick’s contention that their father died from cigarettes, saying he actually died from pneumonia he caught while racing yachts.

Later, John said, “We’re all friendly to Patrick. We have no animosity toward him. I just wish the kid would straighten up and not take this stand himself. Let him pay someone else to do it.”

Quoting from its introduction, Patrick says the book he is writing “chronicles the creation and dissolution of a great American family” with “episodes of heroism, romance, entrepreneurial genius, business rivalries that shook the nation, political intrigue, multiple and difficult marriages, divorce settlements in the millions, international playboys and gold diggers, blood feuds, suicide-murder, alcoholism and a surfeit of human excess.”

Rich Jachetti, a New York public relations consultant for the American Lung Association, last year invited Reynolds to become the first member of the association’s “Celebrity Advisory Board.”

“We’ll be doing public service announcements with Patrick – probably TV, definitely radio,” Jachetti says.

“We may also do a poster campaign with him. We’re also talking about having Patrick function as a spokesman for the association in schools around the country and on media programs.”

Reynolds says he has a great idea for a public service spot: “I’d be looking in the camera, and rather than saying who I am, there’d be a byline saying `Patrick Reynolds: member of the R. J. Reynolds family.’ I’d say: `When we began manufacturing cigarettes, we didn’t realize they could cause heart disease, emphysema and lung cancer. Stop smoking now.’ It’d be very brief.”

Patrick Reynolds, grandson of tobacco mogul R. J. Reynolds, dumps packs of cigarettes.; Credit: Associated Press

Document chi0000020011119di8h00u3w

Tobacco heir defies family, stages anti-smoking campaign

TOM MINEHART
Associated Press
1,167 words
17 August 1986
Houston Chronicle
2 STAR
12

WINSTON-SALEM, N.C. – He hands out pictures of himself crushing packs of Camels, blaming smoking for the death of his father and millions of other people. He appears on television talk shows, writes the president, and testifies before a congressional committee, condemning cigarette advertising as immoral.

This tobacco town has seen it all before, except for one thing: This crusader is the grandson of R.J. Reynolds, the founder of the R.J. Reynolds Tobacco Co. of Winston-Salem.

The tobacco industry claims no link between smoking and disease has ever been proven.

“Our father and grandfather are probably spinning in their graves,” says John D. Reynolds, a 50-year-old Winston-Salem aquaculturalist and Patrick’s half-brother. “He’s creating an unnecessary stir for his own sake.”

But Reynolds says the book and TV plans spring from a need to understand himself and the father he never knew – a father whose death seeded his anti-smoking zeal.

Ten years later, Patrick himself was smoking – an addiction that lasted another 10 years.

“I’m human,” he says. “I fought it. It was a battle to get off cigarettes. I struggled for five years and quit in 1984.”

Reynolds inherited $2.5 million from his grandfather when he turned 21 in 1969. After studying business and film production in college, he had movie roles in “Nashville” and “Airplane,” and he stars as a half-robot Mandroid in the new video production “Eliminators.” He is also involved in producing, publishing and real estate.

Reynolds has sold his stock in the company, but he has no plans to give back the $2.5 million inheritance.

In May, Reynolds met in Washington with Sen. Robert Packwood, R-Ore., chairman of the Senate Finance Committee.

In July, Reynolds testified before a House committee investigating cigarette advertising aimed at women and young people.

A Republican and an admirer of President Reagan’s, he recently wrote the president urging his support of a ban on cigarette ads, saying “advertising of these proven killers is plainly immoral.”

John D. Reynolds and another half-brother, 46-year-old William N. Reynolds of Winston-Salem, say Patrick is seeking publicity for his acting career, his book and his TV production.

A third half-brother, 52-year-old Richard “Josh” Reynolds III of Southern Pines, says he’s disturbed that Patrick is pushing for higher cigarette taxes because, “I don’t support higher taxes for anything.”

Michael Reynolds, 39, of Winston-Salem, Patrick’s only full brother, said RJR Nabisco stock has actually risen since Patrick spoke out.

Another half-brother, Zachary, died at 41 in a 1979 plane crash. A half-sister, Irene, was born shortly after their father died and lives in Switzerland.

`I don’t like the idea he’s going to try to do a “Dallas-”type program of very wealthy Reynoldses walking around in a made-for-TV movie, surrounded by beautiful women,” John Reynolds says. “Most Reynoldses don’t have much money relative to what people think.”

He disputed Patrick’s contention that their father died from cigarettes, saying he actually died from pneumonia he caught while racing yachts.

Later, John said, “We’re all friendly to Patrick. We have no animosity toward him. I just wish the kid would straighten up and not take this stand himself. Let him pay someone else to do it.”

“Regardless of his name, he is a private citizen,” she said. “Our readers are too busy worrying about the topless bar they’re building downtown.”

Reynolds has a contract with publisher Little, Brown and Co. of Boston to write a book, whose title he declined to reveal, with Tom Shachtman, author of “Edith and Woodrow, The Phony War” and “The FBI-KGB War.”

Quoting from the introduction, Patrick says the book “chronicles the creation and dissolution of a great American family” with “episodes of heroism, romance, entrepreneurial genius, business rivalries that shook the nation, political intrigue, multiple and difficult marriages, divorce settlements in the millions, international playboys and gold diggers, blood feuds, suicide-murder, alcoholism and a surfeit of human excess.”

Mug: Patrick Reynolds

Document hou0000020011119di8h00yjh

1; Advance Desk

No Ifs or Butts Tobacco Heir Hopes to Snuff Out Smoking Habit as Family Fumes

TOM MINEHART
Associated Press
1,423 words
17 August 1986
Los Angeles Times
Bulldog
2

He hands out pictures of himself crushing packs of Camels, blaming smoking for the death of his father and millions of other people. He appears on television talk shows, writes the President, and testifies before a congressional committee, condemning cigarette advertising as immoral.

This tobacco town has seen it all before, except for one thing: This crusader is the grandson of R.J. Reynolds, the founder of the R.J. Reynolds Tobacco Co. of Winston-Salem.

“Some people say I’m biting the hand that feeds me,” said Patrick Reynolds, a 37-year-old actor who recently came home to Winston-Salem to explain his position to outraged family members. “I say the hand that fed me-the tobacco industry-has literally killed millions of people and may kill millions more unless smokers wake up.”

A reformed smoker himself, Reynold’s message is the same wherever he can find an audience: Cigarettes have killed 10 million Americans since 1950 and smoking is costing the U.S. economy $65 billion a year in medical care and lost productivity. He urges higher taxes on cigarettes and a ban on cigarette advertising, a $2.3-billion-a-year industry.

Writing a Book

The tobacco industry claims that no link between smoking and disease has ever been proved.

“Our father and grandfather are probably spinning in their graves,” said John D. Reynolds, a 50-year-old Winston-Salem aquaculturalist and Patrick’s half-brother. “He’s creating an unnecessary stir for his own sake.”

But Reynolds said the book and TV plans spring from a need to understand himself and the father he never knew-a father whose death seeded his anti-smoking zeal.

“I was starved for love and affection and thrilled that I was finally going to get to meet this demigod my mother brought me up to believe he was,” Reynolds said. “The moment of meeting him was a wonderful thing, except for one thing-he had sandbags on his chest to exercise his lungs. They thought he had been taken by asthma, but it turned out to be emphysema-the result of heavy smoking.” His father died at age 58 in 1964, when Patrick was 15.

Ten years later, Patrick himself was smoking-an addiction that lasted another 10 years.

“I’m human,” he said. “I fought it. It was a battle to get off cigarettes. I struggled for five years and quit in 1984.”

Reynolds said he tried from 1983 to 1985 to get a job with RJR Nabisco Inc. of Winston-Salem, the conglomerate that owns R.J. Reynolds Tobacco Co. He said company officials at one point mentioned the possibility of his joining the board of directors-where no Reynolds has served since the 1930s.

It was his secret intention, Reynolds said, to work from within the company to get it to divest its tobacco holdings. In any case, the company declined to hire him, and Reynolds began his anti-smoking campaign soon afterward.

Reynolds has sold his stock in the company, but he has no plans to give back the $2.5-million inheritance.

In May, Reynolds met in Washington with Sen. Robert Packwood (R-Ore.), chairman of the Senate Finance Committee.

Support for Special Interests

In July, Reynolds testified before a House committee investigating cigarette advertising aimed at women and young people.

A Republican and an admirer of President Reagan, he recently wrote the President urging his support of a ban on cigarette ads, saying “advertising of these proven killers is plainly immoral.”

John D. Reynolds, and another half-brother, 46-year-old William N. Reynolds of Winston-Salem, say Patrick is seeking publicity for his acting career, his book and his TV production.

A third half-brother, 52-year-old Richard (Josh) Reynolds III of Southern Pines, said he is disturbed that Patrick is pushing for higher cigarette taxes because, “I don’t support higher taxes for anything.”

Michael Reynolds, 39, of Winston-Salem, Patrick’s only full brother, said RJR Nabisco stock has actually risen since Patrick spoke out. Another half-brother, Zachary, died at 41 in a 1979 plane crash. A half-sister, Irene, was born shortly after their father died and lives in Switzerland.

“I don’t like the idea he’s going to try to do a `Dallas’-type program of very wealthy Reynoldses walking around in a made-for-TV movie, surrounded by beautiful women,” John Reynolds said. “Most Reynoldses don’t have much money relative to what people think.”

He disputed Patrick’s contention that their father died from cigarettes, saying he actually died from pneumonia he caught while racing yachts.

`We Have No Animosity

Later, John said, “We’re all friendly to Patrick. We have no animosity toward him. I just wish the kid would straighten up and not take this stand himself. Let him pay someone else to do it.”

Although RJR Nabisco is the largest employer in Winston-Salem, with 14,000 workers, residents seem to be largely ignoring Patrick’s crusade. Suzanne Brownlow, letters editor of the Winston-Salem Journal, said only one or two people have written the paper so far.

“Regardless of his name, he is a private citizen,” she said. “Our readers are too busy worrying about the topless bar they’re building downtown.”

Title Not Revealed

Reynolds has a contract with publisher Little, Brown & Co. of Boston to write a book, whose title he declined to reveal, with Tom Shachtman, author of “Edith and Woodrow,” “The Phony War” and “The FBI-KGB War.”

Quoting from the introduction, Patrick said the book “chronicles the creation and dissolution of a great American family fortune” with “episodes of heroism, romance, entrepreneurial genius, business rivalries that shook the nation, political intrigue, multiple and difficult marriages, divorce settlements in the millions, international playboys and gold diggers, blood feuds, suicide-murder, alcoholism and a surfeit of human excess.”

Book Tells of Loans

The book also said Richard Reynolds Jr., who married four times, made loans that helped Franklin D. Roosevelt win the election of 1940.

Rich Jachetti, a New York public relations consultant for the American Lung Assn., last year invited Reynolds to become the first member of the association’s “Celebrity Advisory Board.”

“We’ll be doing public service announcements with Patrick-probably TV, definitely radio,” Jachetti said. “We may also do a poster campaign with him. We’re also talking about having Patrick function as a spokesman for the association in schools around the country and on media programs.”

Reynolds said he has a great idea for a public service spot: “I’d be looking in the camera, and rather than saying who I am, there’d be a byline saying `Patrick Reynolds: member of the R.J. Reynolds family.’ I’d say: `When we began manufacturing cigarettes, we didn’t realize they could cause heart disease, emphysema and lung cancer. Stop smoking now.’ It’d be very brief.”

PHOTO: Patrick Reynolds demonstrates his feelings about the family industry after testifying in Washington. Russell Carr makes his living growing tobacco in Funston, Ga. / Associated Press

Document latm000020011119di8h01qg9

LIFE

Tobacco heir crusades against evil of smoking

AP
901 words
19 August 1986
The Toronto Star
FINAL
H2

(Copyright The Toronto Star)

WINSTON-SALEM, N.C. (AP) – He hands out pictures of himself crushing packs of Camels, blaming smoking for the death of his father and millions of other people. He appears on television talk shows, writes the U.S. president and testifies before a congressional committee, condemning cigarette advertising as immoral.

This tobacco town has seen it all before, except for one thing: This crusader is the grandson of R. J. Reynolds, the founder of the R. J. Reynolds Tobacco Co. of Winston-Salem.

Reformed smoker

A reformed smoker, Reynolds’ message is the same wherever he can find an audience: Cigarettes have killed 10 million Americans since 1950 and smoking is costing the U.S. economy $65 billion (U.S.) a year in medical care and lost productivity, he says. He urges higher taxes on cigarettes and a ban on cigarette advertising, a $2.3 billion-a-year industry in America.

The tobacco industry claims no link between smoking and disease has ever been proven.

Some of his four brothers say Reynolds’ campaign is a publicity stunt for a book he is writing and a television mini-series they fear will make the Reynolds family look like characters from Dallas.

“Our father and grandfather are probably spinning in their graves,” says John Reynolds, a 50-year-old Winston-Salem aquaculturalist and Patrick’s half-brother. “He’s creating an unnecessary stir for his own sake.”

But Reynolds says the book and TV plans spring from a need to understand himself and the father he never knew – a father whose death seeded his anti-smoking zeal.

Patrick Reynolds was 9 the first time he remembers meeting his father, Richard Reynolds Jr., the son of patriarch R. J. Reynolds. He had sent a letter asking to meet his father, who divorced Patrick’s mother when the boy was 3.

“I was starved for love and affection and thrilled that I was finally going to get to meet this demigod my mother brought me up to believe he was,” says Reynolds. “The moment of meeting him was a wonderful thing, except for one thing – he had sandbags on his chest to exercise his lungs. They thought he had been taken by asthma but it turned out to be emphysema, the result of heavy smoking.”

His father died at age 58 in 1964, when Patrick was 15.

Minor roles

Ten years later, Patrick himself was smoking, an addiction that lasted another 10 years.

“I’m human,” he says. “I fought it. It was a battle to get off cigarettes. I struggled for five years and quit in 1984.”

Reynolds inherited $2.5 million from his grandfather when he turned 21 in 1969. After studying business and film production in college, he had minor movie roles and stars as a half-robot Mandroid in the new video production, Eliminators. He is also involved in producing, publishing and real estate.

Reynolds says he tried from 1983 to 1985 to get a job with RJR Nabisco Inc. of Winston-Salem, the conglomerate that owns R. J. Reynolds Tobacco Co. He says company officials at one point mentioned the possibility of his joining the board of directors, where no Reynolds has served since the 1930s.

Reynolds has sold his stock in the company, but he has no plans to give back the $2.5 million inheritance.

In May, Reynolds met in Washington with Senator Robert Packwood, chairman of the Senate finance committee.

A Republican and an admirer of President Ronald Reagan, he recently wrote the president urging his support of a ban on cigarette ads, saying “advertising of these proven killers is plainly immoral.”

John Reynolds and another half-brother, 46-year-old William Reynolds of Winston-Salem, also say Patrick is seeking publicity for his acting career, his book and his TV production.

Public service

Michael Reynolds, 39, of Winston-Salem, Patrick’s only full brother, said RJR Nabisco stock has actually risen since Patrick spoke out.

A spokesman for the American Lung Association, Patrick Reynolds says he has a great idea for a public service spot.

“I’d be looking in the camera, and rather than saying who I am, there’d be a byline saying, ‘Patrick Reynolds: member of the R. J. Reynolds family.’ I’d say: ‘When we began manufacturing cigarettes, we didn’t realize they could cause heart disease, emphysema and lung cancer. Stop smoking now.’ It’d be very brief.”

CP photo Patrick Reynolds giving thumbs down sign for smoking

Document tor0000020011119di8j00r6x

D01

Scott Stapf, Striking Back for Tobacco The Industry’s Happy Warrior, Pushing the Cause in Hostile Terrain

Peter S. Canellos
Washington Post Staff Writer
3,841 words
23 August 1986
The Washington Post

Dick Cavett, acting host of CNN’s “Larry King Live,” to Scott Stapf, director of media relations for the Tobacco Institute: Would you admit that anyone’s been killed by smoking?

Stapf: That’s not been proven by any court in the country-there’ve been over 300 cases.

Cavett: Can you-you personally-say no one has died from smoking?

Stapf: I don’t know of any case.

Cavett: I guess I can’t believe my ears that I’ve met an adult human being who can look me in the eye slightly unsteadily and say that cigarettes haven’t killed anyone … Would you submit to a polygraph exam?

Stapf: On what I believe, sure.

Cavett: … is it harmless?

Stapf: There’s no evidence it’s a harm, no evidence it’s good for you.

Cavett, later: You seem like a charming guy. I can see why they hired you for this job. Let me make it clear where I stand on this because people think I should be neutral. I think what you’re doing is morally on a plane with working at Auschwitz or pushing drugs. I just can’t see how you could accept money for it when you’d have a much clearer conscience if you ran an elevator.

Stapf: I’m very comfortable with my work …

When he carries the pro-tobacco flag into battle on television or on the speaker’s platform, Scott Stapf-the leading national spokesman for the tobacco industry-does not smoke. But back in his office, he often lights up as he settles down to the day’s paperwork. He has a strange, no-hands way of smoking in which he sticks the cigarette in his mouth and then puffs in and out for several minutes at a time, cigarette dangling, smoke blowing out like steam from a teakettle.

The paperwork at hand was a report to the Tobacco Institute’s member companies about his recent activities. And on this Wednesday, Aug. 13, Stapf had plenty of good news to relay. He had just pulled off a major PR coup.

For Stapf and his employers, 1986 hasn’t been exactly the best of times. There’s been a proposed ban on cigarette advertising, controversy over allegedly misleading commercials by tobacco companies, proposed bans on smoking in federal and many private offices and a rash of lawsuits by lung-cancer victims against cigarette manufacturers. Now, this morning, the National Academy of Sciences was releasing a report recommending a ban on cigarette smoking on domestic airliners.

But Stapf had beaten NAS to the punch.

Six days earlier, he had obtained a leaked copy of the NAS report, and that had allowed him to go on the offensive. For almost a week, Stapf had memorized his arguments and honed his phrasing for maximum quotability. Smokers were already on “the back of the bus” in airplanes; “The NAS panel report admits that they did not do any in-air testing to confirm their suspicions that tobacco smoke is a problem in airline cabins”; according to a study by the tobacco industry, “you’d have to do eight round trips from New York to Tokyo to be exposed to the nicotine equivalent of one cigarette”; and according to a tobacco industry survey, 82 percent of the flying public is satisfied with the current smoking/nonsmoking system.

He had unveiled these arguments (all of which are disputed by smoking opponents) at a Tuesday press conference, the day before NAS had scheduled one of its own. By revealing news of the proposed ban on airliner smoking himself, Stapf had gotten big play in newspapers across the country. Moreover, reporters, lacking copies of the NAS report, had drawn largely on the information he provided.

This morning, he had already been on “Good Morning America” and “The CBS Morning News”; he was about to head off to the NAS press conference to keep pressing his side of the dispute; and in the evening he would appear on “The MacNeil/Lehrer NewsHour” and “Larry King Live.” A good day’s work, it would seem-except maybe for the end. On the King show, guest host Dick Cavett ground his heel on Stapf’s arguments one by one.

After Stapf went into his “eight round trips to Toyko” speech, Cavett said, “That’s nonsense, of course, as anyone who’s flown knows … “

To Stapf’s survey results showing 82 percent of the public satisfied with the current system, Cavett said, “Let me point out how you faked that … “

Later, Stapf called the Cavett program “an anomaly” and the “worst-case circumstance” for a person in his position. It’s not every day, to be sure, that PR men get compared to Nazis and dope pushers. But Cavett’s lack of objectivity, Stapf added, was not only “very unprofessional”-more important, from a PR perspective, it was ineffective.

“That sort of preaching to the choir,” Stapf said, “is not the kind of thing that persuades reasonable observers. All he succeeded in doing was creating sympathy for me.”

Stapf’s day began just after 7, when a big black car from ABC picked him up from his Cathedral Avenue apartment to take him to the studio for his “Good Morning America” appearance. Dressed in a dark business suit and bright, telegenic tie, he carried a briefcase and a packed suitcase. That night, he was scheduled to fly to New York, where the next morning he was to address executives of Philip Morris, one of the cigarette companies that make up the Tobacco Institute.

This was his second “Good Morning America” stint in less than a month. On July 18, he’d been booked alongside lung-cancer victim Yul Brynner’s daughter and Patrick Reynolds, antismoking activist and grandson of tobacco magnate R.J. Reynolds, to debate the proposed advertising ban.

After going to makeup, he read USA Today for the first time that morning (he’d read several other major papers earlier, and was generally pleased with their coverage). “This is why we do what we do,” he exclaimed, pointing to a front-page news story using Stapf’s statistics and comments and stating that “details of the academy’s 18-month study-ordered by Congress-weren’t available.” The results of Stapf’s survey were given prominent attention and highlighted with big black dots.

After the NAS actually released its report, USA Today didn’t run a story. “Once we hit it we figured there wasn’t any point in hitting it again,” explained Ray Gniewek, USA Today Managing Editor, Page One. “The next day it seemed anticlimactic to me.”

Both “Good Morning America” and “The CBS Morning News” featured Stapf in an abbreviated debate format with antismoking activist John Banzhaf, head of Action on Smoking and Health (ASH) and a law professor at George Washington University. The two fielded neutral questions from chipper morning anchors Faith Daniels on CBS and Denise Yamada on ABC (“I have a feeling you two are going to disagree on this point as well, but I’m going to ask both of you …” Daniels began one question).

Though not a PR specialist, Banzhaf can match Stapf quip for quip, finger wag for finger wag. His most publicized moment came while appearing on CBS’ “Nightwatch” with another law professor who believed in the right to smoke anytime, anywhere. The other professor, as if to prove his point, lit up a cigar. Banzhaf doused both the stogie and the man’s face with a glass of water.

He thinks the Tobacco Institute muddies the water with deceptions about smoking and health, sending professional debaters out around the country to take advantage of less media-wise local health officials. He wouldn’t mind, he says, if hired guns like Scott Stapf used their skills “to get people to choose MacDonald’s over Burger King,” but “when the consequences are illness and death, I think it’s despicable.”

Stapf, for his part, seems to thrive on television interviewers who lob neutral questions at him and leave his answers uncontested except by the person he is debating. The usual talk-show format gives the tobacco industry’s surveys and contentions an equivalence with those on the other side-a scientific credibility that most smoking critics say they don’t deserve.

“Good Morning America” and “The CBS Morning News” were not exceptions. There was no water-throwing on either show this morning, and at least in the opinion of his coworkers, Stapf-who has debated since high school-got the best of Banzhaf twice in a row.

At 28, Scott Stapf is something of a PR prodigy, a newcomer to the profession with the shrewd instincts and almost inhuman self-control of a natural. Stout, with slightly thinning hair and a soft, doughy face, Stapf does not look like a boy wonder; it is very easy to take him for a man 10 years older. But his appearance is appropriate for his position and his message. On television and at press conferences, a more boyish-looking man might come across as brash.

Beneath the smooth surface, Stapf has many of the common attributes of a Washington whiz kid: boundless energy, a love for his job and a barely concealed pride that his smarts could bring such rewards in such a short time in so grand a theater.

Sitting in his large, plush I Street office (“almost as big as my apartment”), a copy of Tom Goldstein’s “The News at Any Cost: How Journalists Compromise Their Ethics to Shape the News” on his coffee table, Stapf traces his skill to his own days as a state-government reporter for the Bismarck, N.D., Tribune. “I never took a course in PR,” he says. “What I’ve learned is what I’ve learned from reporting: what reporters want, what they need, what’s good enough for them and what isn’t, deadlines …

“I liked being a reporter,” he adds. “Most of my friends are reporters. In a way my career has gone from looking for good sources to being a good source.”

At the Tribune, Stapf is remembered as an astute reporter who knew his way around state government. “He was extremely bright and mature beyond his years,” says the paper’s assistant editor, Larry Johnson. “I knew he’d do well and I guess I was right.”

His PR training actually began well before he got his first newspaper job. Stapf spent many of his high school and college years (at Macalester College in his home state of Minnesota) practicing speech and debate. At extemporaneous speech competitions, Stapf would pull a topic out of a hat and start speaking on it. For original oratory he would write and memorize a speech and be graded on the effectiveness of his presentation. In debate, he covered such topics as creating a global program for rationing precious metals and changing the presidential system.

At Macalester, he worked as a stringer for the Winona (Minn.) Daily News, and he began writing full time immediately after graduation. But he left journalism when his wife, Laurie Boeder, got a job as press secretary to Sen. Quentin Burdick (D-N.D.) and the couple moved to Washington.

After “combing the want ads” for several months, he landed an entry-level position at the PR consulting firm of Rosapepe, Powers and Spanos, where he drew on his experience as a state government reporter to help state tax commissioners get their perspectives into news stories. Stapf still has a bumper sticker, pinned to his office bulletin board, proclaiming “I paid more taxes than GE”-a memory of the days when big business was his target (though he’s quick to point out that the tobacco industry is heavily taxed).

He was hired as one of four roving spokesmen for the Tobacco Institute roughly a year ago, and was so effective that he became director of media relations in May.

He describes his political views as middle-of-the-road “with a bit of a libertarian streak.” And indeed, it’s the libertarian in him that seems to speak most eloquently when Stapf approaches a microphone.

When discussing topics not related to civil liberties-such as the medical evidence against cigarette smoking-he sounds like a stereotype of a PR man-overtalking, evading questions, tossing out confusing scientific terms, qualifying every answer. But when he picks up the mantle of the people and starts talking about “the right to smoke,” he starts sounding a little like a modern-day Tom Paine.

He rarely misses a chance to compare the current assault on smoking with Prohibition, and he has a Tobacco Institute researcher combing the National Archives for old footage of prudish, Bible-thumping Prohibitionists (“real loonies,” says the researcher).

“These types of people have always rankled me-the moralists, the preachers, the bluenoses,” Stapf says. “I’m not saying they aren’t sincere, but it’s the way they operate that I find very objectionable, the idea that they don’t like something, so it should be a point of law, that no one else should be able to do something they object to.”

But the call for a ban on cigarette advertising, he believes, has actually helped the pro-smoking cause. “It shifted the debate about cigarettes in general into the area of free speech, commercial speech and the First Amendment,” he says-thus creating a PR bonanza for the tobacco industry.

As for his own beliefs about smoking, Stapf insists that he personally agrees with everything he’s ever said on behalf of the Tobacco Institute. He acknowledges that studies show higher-than-normal incidences of certain diseases among smokers, but he maintains that there is no evidence to show that smoking actually causes disease. Hearing the complicated, technical argument in Stapf’s silky, calm, reasonable voice, it’s somehow harder than it should be to doubt.

He denies, however, that his comments either persuade people to start smoking or discourage them from quitting, pointing to another survey-this one showing that 95 percent of the public believes smoking causes lung cancer-to buttress his claim.

“I frankly am not convinced that what I say to express the industry position causes people to click off their TVs and run out and buy cigarettes,” he says, setting up the debater’s straw man. “As a legal industry, we have every right in the world to respond to criticism … “

When Stapf took over as media relations director he brought with him no credo, no guiding principles of PR, save one: “If a reporter doesn’t know you from Adam, you can expect to be treated badly.”

To that end, many of his efforts are aimed at opening up contacts with reporters. The Tobacco Institute now has a toll-free phone number that reporters can call at all hours of the day for comment from Tobacco Institute spokesmen.

Stapf has a big map of the United States on his wall with thumbtacks marking cities to be visited by institute personnel this year; during the week the airplane issue heated up, he had speakers in Tampa, Phoenix and southern Maine. “We’re planning on spending more time on the road in second-tier markets, sometimes with experts,” he says. The experts would supply horse’s-mouth testimonials to buttress tobacco industry positions.

Stapf is also stepping up outreach efforts aimed at reporters and editors at small and middle-sized newspapers. He is working to identify which reporters and editors would most likely be responsible for smoking-related issues. “You can mail 1,000 pieces of mail, but if they fall into the wrong hands, they’re useless,” he says, noting that there are only 1,037 newspapers in the country with circulations greater than 10,000-“a manageable-sized group.”

“But for all the fine talk about strategy,” he adds, “it really comes down to gut-fighting.” Which is what Stapf has been doing on the national level.

The NAS-recommended ban on in-flight smoking is typical. Stapf says he had been fishing for information about the NAS study for the past few months, knowing that the NAS committee was nearing completion of its work. He says he suspected that the committee would call for a smoking ban but didn’t know for sure until someone, probably a scientist who was mailed an advance copy of the report as part of the NAS peer review system, leaked him a copy.

That set the wheels in motion. “We heard about it Thursday,” Stapf says. “We started to pull things together on Friday. I wrote most of the materials {handouts for reporters} on Sunday and Sunday night and we went through a review process on Monday.”

The information consisted largely of a previously unreleased study by Guy Oldaker, a scientist for the R.J. Reynolds tobacco company, measuring nicotine levels in airplanes (the “eight round trips to Tokyo” study), and the highly controversial Tobacco Institute survey claiming that 82 percent of the public favored the current system.

Both studies raised obvious questions. The nicotine study, conducted by measuring the nicotine content of air sucked through a small tube into a specially equipped briefcase, had not yet been reviewed by other scientists (though it has been submitted to a scientific journal). Furthermore, NAS scientists say that nicotine content in the air is not a reliable measure of air quality; nicotine dissipates too quickly, they say, and carbon monoxide from cigarette smoke is considered at least as great a health risk to fliers.

As for the opinion poll, the actual question put to fliers was phrased, “As you know, government regulations require separate seating sections on airplanes for smokers and nonsmokers. Do you think this present arrangement works pretty well in making all passengers comfortable, or should this arrangement be changed in some way?” Critics contend that respondents could easily have thought that the “change” referred to was lumping smokers and nonsmokers together, not banning smoking.

Nonetheless, Stapf packaged this information with a quotable printed statement of his own (“the NAS panel’s recommendation does not fly and should be grounded permanently”), arranged for Oldaker to appear at the press conference with him, and even brought the specially outfitted briefcase to the press conference as a prop (“a James Bond device,” he called it).

At the Tuesday press conference, held before roughly 30 reporters and eight television cameras in the Margaret Bourke-White Room of the National Press Club, Stapf stepped in front of the American flag, read his prepared statement and answered questions, as smoke from reporters’ cigarettes stood out sharply against the klieg lights.

In the question period, Stapf exaggerated the information in the surveys. “Eighty-two percent of the public is completely satisfied with the present system,” he said of the 82 percent who had said they were “satisfied” that the system worked “pretty well.” He also maintained that “Quite simply, the NAS did not conduct systematic in-air tests for cigarette smoke,” but did not mention that the NAS panel was a review panel not commissioned to do original research.

After showing off the briefcase, Oldaker explained the results of his survey. A reporter for National Public Radio then said, “As I recall, the real hazards of environmental smoke are noxious fumes such as carbon monoxide … ” After Oldaker, seeming a little flustered, repeated, “We tested nicotine in the environment … ” Stapf stepped forward. Nicotine was just “used as a marker,” he said, adding that this was the standard measure of environmental smoke hazards and “not new.” His statements were disclaimed by NAS panel members the next day, but they were enough to satisfy most reporters and keep doubts about the R.J. Reynolds survey out of most newspapers.

On Wednesday, after finishing his first two talk shows, Stapf spent the rest of the morning answering questions from the print media and preparing his report on the success of Tuesday’s press conference. At 11 a.m., he crashed the NAS press conference.

This event differed in a number of ways from the Tobacco Institute’s presentation the previous day. For one thing, the reporters didn’t smoke. More important, the three panel members present (representing nine others) were academics, and most of the answers were qualified and wordy; the panelists provided a fat report of 303 printed pages, but nonetheless said there were many areas in which they wished they had more data.

Despite the numerous studies and opinion polls mentioned in the report, reporters’ questions focused mainly on the Tobacco Institute data and contentions. Thomas Chalmers, panel chairman and president emeritus of Mount Sinai Medical Center in New York, began by saying, “This is an unusual press conference because some of what we’re releasing has already been in the press. I hope the press will pay attention to our 18 months of work … “

Standing in the back of the room, Stapf held court after the official press conference ended. Dropping in on the other guy’s party, he says, is not a new tactic for the Tobacco Institute: “When {Congressman} Mike Synar announced his call for an ad ban, we showed up at his press conference and did interviews right there so we were featured pretty prominently in those stories.”

Members of the NAS panel say they were surprised that Stapf got hold of their report, but they weren’t surprised by anything else he said or did.

“They are not bound by the same rules of science and causation you find in a scientific community,” says panel vice chairman John Spengler, a professor at the Harvard School of Public Health. “They feel they’re in a social war and have to fight hard for the positions they believe in.”

After the NAS event ended, Stapf held a lunch meeting with his staff, then reviewed videotapes of his morning interviews as well as television news reports on the airliner smoking ban. He made notes on the newscasts he thought failed to present the Tobacco Institute position and told his secretary to place phone calls to the reporters responsible.

Later, after a little more paperwork, there was MacNeil/Lehrer, the King show, and a plane to New York. It had been a killer day-but it’s the kind of day Stapf loves, the kind he hopes to see many more of.

“I feel like I’m accomplishing something here,” he says. “It’s a really challenging job under what are on a day-to-day basis very trying circumstances. I really thrive on it, the energy I run into every day. There is clash and there is controversy and there is energy.” GRAPHICS/One: Scott Stapf. GRAPHICS/Two: Dick Cavettt, left, with John Banzhaf or Action on Smoking and Health and Scott Stapf of the Tobacco Institute.

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BUSINESS

ANTISMOKING CRUSADE BY REYNOLDS HEIR

The Associated Press
720 words
26 August 1986
The Record, Northern New Jersey
All Editions.=.Bergen South. Bergen North. Bergen.; Passaic-Morris
d09

He hands out pictures of himself crushing packs of Camels, blaming smoking for the death of his father and millions of other people. He appears on television talk shows, writes the president, and testifies before a congressional committee, condemning cigarette advertising as immoral.

This tobacco town has seen it all before, except for one thing: This crusader is the grandson of R. J. Reynolds, the founder of the R.J. Reynolds Tobacco Company of Winston-Salem.

“Some people say I’m biting the hand that feeds me,” says Patrick Reynolds, a 37-year-old actor who recently came home to Winston-Salem to explain his position to outraged family members. “I say the hand that fed me _ the tobacco industry _ has literally killed millions of people and may kill millions more unless smokers wake up.” A reformed smoker himself, Reynold’s message is the same wherever he can find an audience: Cigarettes have killed 10 million Americans since 1950, and smoking is costing the U.S. economy $65 billion a year in medical care and lost productivity. He urges higher taxes on cigarettes and a ban on cigarette advertising, a $2.3-billion-a-year industry.

The tobacco industry claims no link between smoking and disease has ever been proven.

Some of his four brothers say Reynolds’s campaign is a publicity stunt for a book he is writing and a television miniseries they fear will make the Reynolds family look like characters from “Dallas.” `Spinning in their graves’

“Our father and grandfather are probably spinning in their graves,” says John D. Reynolds, 50 years old and Patrick’s half brother. “He’s creating an unnecessary stir for his own sake.” Another half brother, 46-year-old William N. Reynolds of Winston-Salem, also says Patrick is seeking publicity

But Reynolds says the book and TV plans spring from a need to understand himself and the father he never knew _ a father whose death seeded his anti-smoking zeal.

Patrick Reynolds was 9 years old the first time he remembers meeting his father, Richard Reynolds Jr., the son of patriarch R. J. Reynolds. He had sent a letter asking to meet his father, who divorced Patrick’s mother when the boy was 3.

“I was starved for love and affection and thrilled that I was finally going to get to meet this demigod my mother brought me up to believe he was,” says Reynolds. “The moment of meeting him was a wonderful thing, except for one thing _ he had sandbags on his chest to exercise his lungs. They thought he had been taken by asthma, but it turned out to be emphysema _ the result of heavy smoking.” His father died at age 58 in 1964, when Patrick was 15.

Ten years later, Patrick himself was smoking _ an addiction that lasted another 10 years.

“I’m human,” he says. “I fought it. It was a battle to get off cigarettes. I struggled for five years and quit in 1984.” Reynolds inherited $2.5 million from his grandfather when he turned 21 in 1969. After studying business and film production in college, he had movie roles in “Nashville” and “Airplane.” He is also involved in producing, publishing, and real estate. Tried to join RJR Nabisco

Reynolds says he tried from 1983 to 1985 to get a job with RJR Nabisco Inc. of Winston-Salem, the conglomerate that owns the R. J. Reynolds Tobacco Company. He says company officials at one point mentioned the possibility of his joining the board of directors _ where no Reynolds has served since the 1930’s.

Reynolds has sold his stock in the company, but he has no plans to give back the $2.5-million inheritance.

In July, Reynolds testfied before a House committee investigating cigarette advertising aimed at women and young people.

“We’re all friendly to Patrick,” says John Reynolds. “We have no animosity toward him. I just wish the kid would straighten up and not take this stand himself. Let him pay someone else to do it.”

PEOPLE

R.J. Reynolds Heir Says Cigarettes Kill

TOM MINEHART
ASSOCIATED PRESS
1,314 words
27 August 1986
The San Francisco Chronicle
FINAL
19

Winston-Salem, N.C.

He hands out pictures of himself crushing packs of Camels, blaming smoking for the death of his father and millions of other people. He appears on television talk shows, writes the president, and testifies before a congressional committee, condemning cigaret advertising as immoral.

This tobacco town has seen it all before, except for one thing: This crusader is the grandson of R.J. Reynolds, the founder of the R.J. Reynolds Tobacco Co. of Winston-Salem.

A reformed smoker himself, Reynold’s message is the same wherever he can find an audience: Cigarets have killed 10 million Americans since 1950 and smoking is costing the U.S. economy $65 billion a year in medical care and lost productivity. He urges higher taxes on cigarets and a ban on cigaret advertising, a $2.3 billion-a-year industry.

The tobacco industry claims no link between smoking and disease has ever been proven.

But Reynolds says the book and TV plans spring from a need to understand himself and the father he never knew – a father whose death seeded his anti-smoking zeal.

Ten years later, Patrick himself was smoking – an addiction that lasted another 10 years.

“I’m human,” he says. “I fought it. It was a battle to get off cigarets. I struggled for five years and quit in 1984.”

Reynolds has sold his stock in the company, but he has no plans to give back the $2.5 million inheritance.

In May, Reynolds met in Washington with Sen. Robert Packwood, R-Ore., chairman of the Senate Finance Committee.

“I suggested it was shocking that a special interest like cigarets could get enough support in Congress to keep taxes among the lowest in the world, and that this must arouse the cynicism of the U.S. public in the way this nation is governed,” Reynolds says.

In July, Reynolds testified before a House committee investigating cigaret advertising aimed at women and young people.

A Republican and an admirer of President Reagan’s, he recently wrote the president urging his support of a ban on cigaret ads, saying “advertising of these proven killers in plainly immoral.”

John D. Reynolds, and another half-brother, 46-year-old William N. Reynolds of Winston-Salem, say Patrick is seeking publicity for his acting career, his book and his TV production.

A third half-brother, 52-year-old Richard “Josh” Reynolds III of Southern Pines, says he’s disturbed Patrick is pushing for higher cigaret taxes because, “I don’t support higher taxes for anything.”

STOCK IS UP

Michael Reynolds, 39, of Winston-Salem, Patrick’s only full brother, said RJR Nabisco stock has actually risen since Patrick spoke out.

`I don’t like the idea he’s going to try to do a `Dallas’-type program of very wealthy Reynoldses walking around in a made-for-TV movie, surrounded by beautiful women,” John Reynolds says. “Most Reynoldses don’t have much money relative to what people think.”

He disputed Patrick’s contention that their father died from cigarets, saying he actually died from pneumonia he caught while racing yachts.

Later, John said, “We’re all friendly to Patrick. We have no animosity toward him. I just wish the kid would straighten up and not take this stand himself. Let him pay someone else to do it.”

“Regardless of his name, he is a private citizen,” she said. “Our readers are too busy worrying about the topless bar they’re building downtown.”

Reynolds has a contract with publisher Little, Brown and Co. of Boston to write a book, whose title he declined to reveal, with Tom Shachtman, author of “Edith and Woodrow,” “The Phony War” and “The FBI-KGB War.”

CREATION AND DISSOLUTION

Rich Jachetti, a New York public relations consultant for the American Lung Association, last year invited Reynolds to become the first member of the association’s “Celebrity Advisory Board.”

“We’ll be doing public service announcements with Patrick – probably TV, definitely radio,” Jachetti says. “We may also do a poster campaign with him. We’re also talking about having Patrick function as a spokesman for the association in schools around the country and on media programs.”

Reynolds says he has a great idea for a public service spot: “I’d be looking in the camera, and rather than saying who I am, there’d be a byline saying `Patrick Reynolds: member of the R.J. Reynolds family.’ I’d say: `When we began manufacturing cigarets, we didn’t realize they could cause heart disease, emphysema and lung cancer. Stop smoking now.’ It’d be very brief.”

ASSOCIATED PRESS

PHOTO; Caption: Patrick Reynolds throws cigarets into the trash in Washington after speaking against smoking at a House health and environment subcommittee / BY ASSOCIATED PRESS

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NORTHWEST

TOBACCO HEIR HERE AS BITTER FOE OF SMOKING

CHARLES E. BROWN, WARREN KING
439 words
26 October 1986
The Seattle Times
SUNDAY
B2

Patrick Reynolds says he is wise enough to have kicked a pack-a-day cigarette habit. But he is not so foolish as to turn his back on a $2.5 million inheritance that grew out of his grandfather’s tobacco fields.

Reynolds, 37, grandson and an heir of R.J. Reynolds, the late tobacco magnate, says he has been accused of “biting the hand that feeds me” with his outspoken, public anti-smoking crusade.

“On the contrary,” he counters, “I’m bringing my life full circle. The hand that fed me _ the tobacco industry _ has literally killed millions of people and may kill millions more. This is a personal matter with me.”

Although Reynolds never knew his grandfather, he admits he is probably the antithesis of the R.J. Reynolds Tobacco Co. founder, who turned a small North Carolina tobacco factory into a fortune and became a major force in popularizing cigarettes. (The company, with which Patrick Reynolds has no business ties, is the second-largest cigarette-maker in the United States.)

Reynolds, in Seattle to participate in an anti-smoking campaign, says part of the impetus for his present anti-smoking crusade stems from a shallow, brief relationship with his father, R.J. Reynolds Jr. The youngest of two sons from the second of his father’s four marriages, Patrick Reynolds says he doesn’t recall meeting his father until the age of 9.

“By then, my dad was seriously ill and bedridden with pulmonary emphysema, and he always blamed it in part on his own lifelong cigarette habit.

“I never once got to play ball with him, and I only got to see him a handful of times.”

While growing up with a lifestyle of the rich and famous, Reynolds says personal turmoils _ including his father’s death at the age of 58 _ had a profound emotional impact on his teen-age years.

A part of his teen-age rebellion, he says, was to take up smoking. “I guess I wanted to hurt others by hurting myself,” he said. “And I wanted to look big by doing what the rest of the crowd was doing.”

But Reynolds says he remained haunted by his father’s debilitating illness, “and I guess I matured enough to realize what smoking was doing to me.”

Reynolds, in Seattle to participate in an anti-smoking program, has outraged family members and thrilled anti-smoking forces by becoming a spokesman for the American Lung Association and by letting the association use his face in promotions.

PHOTO; Caption: SMK

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NEWS

PEOPLE

Edited by Al Cohn
1,331 words
2 November 1986
Newsday
ALL EDITIONS
09

(Copyright Newsday Inc., 1986)

THE QUIZ

Considering the team effort, the World Series’ MVP award might have been renamed to honor the Mets’ Valuable Players. Instead, the Most Valuable Player in the Mets’ victory over Boston was quite a story himself. After almost being dropped in the spring, he had a good season and came back from a critical error in the Series’ sixth game to lead the team. Name him.
Lynette Hoglund, 22, is a former model, championship freestyle skier and author of a book on Alaskan seafood. Last weekend in Manhattan, she accomplished a notable first that had nothing to do with any of those previous endeavors. What did she become?
This prominent playwright has been dealing with his early years in his recent shows, “Brighton Beach Memoirs” and “Biloxi Blues.” A third play, “Broadway Bound,” opened to good reviews in Washington, D. C., and is truly Broadway bound, with previews starting later this month. Who is he?
After surviving eight months and 3,235 miles of awful living conditions and financial problems that almost cut the journey short, 400 persons crossed the George Washington Bridge before last weekend with a feeling of mission accomplished, although Washington, D. C., was the final goal. Name the event.
Mary Wilson still sings professionally and works in Hollywood, but her biggest showbiz years were the 1960s with a fabled Motown trio from Detroit. Her new book, “Dreamgirl,” tells the bitter and tragic side of the story of that group and those years. What is the book’s subtitle? ANSWERS: 1. Ray Knight. 2. The youngest woman to hold a New York Stock Exchange seat. 3. Neil Simon. 4. The Great Peace March for Global Nuclear Disarmament. 5. “My Life as a Supreme.” QUOTABLES

Now we can be as cocky as we want to be.

– The Mets’ Mookie Wilson, after the team that was widely disliked by other clubs for what was perceived as arrogance won the World Series.

The Marx Brothers version of the United Nations, where Tibetan monks are encouraged to learn to belly dance and American playwrights are bullied to abandon their fraught obsessions with western narcissism.

– Composer-author Elizabeth Swados’ description of the La Mama Experimental Theater, now in its 25th anniversary year.

I did not want to earn my money from people smoking cigarettes and dying.

– Patrick Reynolds, on why he divested himself of all stock in the R. J. Reynolds Tobacco Co. He is the grandson of the company’s founder, and is an anti-smoking activist.

I have to talk to my other pilot and we’re going to have to carefully evaluate what we’re doing and ask ourselves some searching questions, like, “Are we crazy to be up there?”

– Neil Busch, a helicopter pilot and a traffic reporter for WCBS-AM radio, on the helicopter-crash death of NBC-AM radio traffic reporter Jane Dornacker.

It’s Kitty Kelley who is writing fiction, and I’m the one who is telling the truth.

– Novelist Jackie Collins, who supposedly invents Hollywood bedroom goings-on, referring to the Frank Sinatra biographer.

Fans tuning in to top stars

To paraphrase a Barbra Streisand song from “Funny Girl,” who are, by far, the greatest stars in Hollywood?

It is a tricky question, because talent can have little to do with the answer. Box-office receipts are not necessarily a gauge, due to offsetting factors such as the co-stars, the director and the quality of the film. Nor are TV ratings an accurate measure, especially in large casts where there may be a half-dozen featured stars.

One indication can be magazine covers and tabloids, with their implications of financial, sexual and professional misconduct by celebrated performers. Other barometers are the opinions of agents, producers and executives, professionals with instincts about who’s hot and who’s not.

As it happens, industry experts agree that the biggest stars are in Hollywood – but they are shooting TV shows, not movies. Insiders say the top names are Bill Cosby, Michael J. Fox (more through TV than movies), Tom Selleck and Larry Hagman. And they say that the most popular actresses are on the same weekly show, “Dynasty,” – Joan Collins and Linda Evans.

A recent United Press International survey of behind-the-scenes Hollywood showbiz figures also revealed that the leading movie stars are Sylvester Stallone, Paul Newman, Robert Redford, Tom Cruise and Fox, with such female film stars as Meryl Streep, Jane Fonda, Sally Field, Goldie Hawn and Kathleen Turner failing to fare as well in popularity as the men.

And the TV stars outrank them all. One film and TV producer told UPI, “You take any two movie stars you want – male or female – and book them into a theater in any city you choose. I’ll book Linda {Evans} and Joan {Collins} in a theater across the street, and I’ll outdraw you ten to one.”

Evans starred in a miniseries, “The Last Frontier,” last month. Collins starred earlier this year in the miniseries, “Sins,” and is a headliner in the new miniseries, “Monte Carlo” – both of which she produced. The two stars also have cashed in on TV commercials and endorsements of products such as perfumes, jewelry, diet drinks and health spas.

It is estimated that Collins, 53, and Evans, 43, earn more than $ million a year each from salaries and endorsements.

Collins is proud of her accomplishments. “I am the only actress in a prime-time series who starred in two major miniseries in the same year,” she told UPI. “I hope people won’t overdose on Joan Collins.”

She said she has no desire to return to movies, where she would have little control over her roles and production. “Who wants to be a movie star? Not when you can produce and star in your own TV movies and miniseries for a much larger audience. It’s no contest. Films today are slanted basically toward a teenage audience or Stallone-type movies where people get beat up – blood and guts and four-letter words.”

“I don’t want that sort of thing. I much prefer television, where I can come into people’s living rooms and be in a show that I’m proud of. Also there is the security of knowing I’m going to work week after week. I want my cake and I want to eat it, too, and that’s just what I’m doing.”

Collins said she is “grateful for everything I have in my life. Believe it or not, I’ve had a lot of tragedy in my time. Only in the past few years have I lived as well or enjoyed so much. Perhaps it’s because God has said, `Okay, Joan, we’re going to give you all this now because maybe you deserve it.’ ” Stage is set for another Olivier

When will children learn to listen to their parents? Oh, well. Tamsin Olivier did listen when her father advised her, “Anything else, do anything, but not acting.” But now she has gone out and done precisely what she wanted to do all along: launch a stage career in London.

After all, her father is Sir Laurence Olivier. And her mother is the distinguished British actress, Joan Plowright. Tamsin Olivier, 22, hopes to make it on her own and considered changing her name, perhaps to “Tamsin Smith,” People magazine quoted her as saying. “But what was the point? They would have found out anyway, and underneath it they would have put `Lord Olivier’s daughter.’ “

1) AP Photo – SHARE OF THE LOOT: Judy Sojourner, left, and Sandy Dunn show off part of their share of treasures from wreck of the Atocha, a Spanish galleon found near Key West by treasure hunter Mel Fisher. Fisher’s investors and employees started receiving shares last week. 2) Photos – Tamsin Olivier. 2) Joan Collins. 3) Bill Cosby. 4) Linda Evans. 5) Michael J. Fox

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Editorial

A voice to heed

120 words
9 December 1986
The Globe and Mail
A6

The case against smoking is now so strong, so widely known, so firmly supported by medical evidence that it is hard to see how the message could be more persuasively conveyed. On the other hand, there is Patrick Reynolds, grandson of the man who founded the tobacco company of the same name.

Mr. Reynolds carries grim recollections of his father struggling for breath before succumbing to emphysema at the age of 58. The memory has driven him to undertake an urgent, high profile crusade against smoking throughout the United States.

Other members of the Reynolds family may consider this to be a kind of betrayal. We see it as a remarkable and entirely humanitarian gesture.

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HOUSTON
Big City Beat

Hart keeps busy with Reynolds PR

MAXINE MESINGER
Staff
787 words
19 December 1986
Houston Chronicle
NO STAR
1

FRIDAY FLASHES: Ex-Houstonian Barbara Hart has settled down in LA and is on tobacco heir Patrick Reynolds Jr.’s PR staff. Reynolds is the fella who has waged a continuous campaign against smoking, even though tobacco must be the side his bread’s buttered on. Hart says it’s an exciting place to work because Reynolds’ fight against the evils of tobacco have gotten him scheduled on an upcoming “20/20” on ABC and a segment of Robin Leach’s Lifestyles of the Rich and Famous, and a miniseries is being made about him. In addition to all that, Reynolds is writing a book. Hart will fly to Houston on Christmas Eve to spend the holidays with her mom, Charlotte Hart, who runs Hart’s Galleries’ store in the Four Seasons, and her brother and sis-in-law, Hart’s Galleries’ Jerry and Wynonne Hart. . .Marvin Davis is planning to spend $40 million to refurbish the Beverly Hills Hotel when he takes control of it in the next few weeks.

As has been reported, Davis paid $135 million for the hotel, which long ago was nicknamed the Pink Palace. Regular patrons of the hotel from all over the country are sending congrats to Davis and his wife, Barbara. When Davis sold 20th Century-Fox to Rupert Murdoch some time ago, pals predicted he wouldn’t stay out of show-biz action long, and there’s no place with more show-biz action than the Beverly Hills Hotel. . .

SLOW DOWN FOR THE LOWDOWN: Houston author Catherine Lanigan has sent her latest novel, “The Wade Woman,” to her publisher, and we can expect to see it on the bookshelves late next year. Lanigan authored the novelized adaptations of the movies “Jewel of the Nile ”and “Romancing the Stone,” which starred Michael Douglas and Kathleen Turner. However, Lanigan is apparently never too busy to cook, and at her Christmas party last week, she had everything catered except the desserts, which she made herself – seven of them, all so gooey and marvelous, one could gain weight just looking at ’em. Incidentally, Lanigan will be featured in the March issue of Cosmopolitan. . .

ANOTHER HOUSTON author, Linda West Eckhardt, has wound up the press tour for her new book, “Satisfaction Guaranteed,” and is home in time for the holidays. Home these days is Ashland, Ore., where she, her husband, former Houston psychiatrist Dr. Joe Eckhardt, and their son, Jay, moved some time ago. “Satisfaction” is Linda’s fourth book. She got her writing start on the staff of Texas Monthly. . .Wei Li “Willy” Wang would like to do a marble bust of the late Princess Grace of Monaco to present to Prince Rainier and the rest of the royal family. Since protocol prohibits the family commissioning Wang to do the sculpture, he and his friend, composer Leslie Bricusse, are seeking investors to commission it and then present it to the royal family. Bricusse also was instrumental in helping Wang present his bronze of Cary Grant to the actor before he died. Another sculpture Wang wants to do is a large-scale monument for Houston, which would commemorate the city’s heritage from its inception to modern day. He’s talking to city officials about that. Wang, a native of Peking, has been in the United States for three years on a cultural exchange at the request of the American Embassy in China – two of those years have been spent in Houston. . .

THE MAX MEOWS: Nancye Radman will open her first Forgotten Woman shop in Houston in February in the Galleria 3. She has 17 of the stores, which are devoted to larger gals and which boast high- fashion clothes. When Nancye was awarded the National Retail Merchant of the Year in NY, she uttered this oh-so-true statement: “Thin is in, but fat is where it’s at!” She’ll be in Houston for the opening and will headquarter at the Remington on Post Oak Park. . .Real estater Nancy Owens, who recently formed her own Nancy Owens Properties, was an item over lunch at the Houstonian’s Manor House with her financial adviser, Marcia Elefant, and her ad agent, Connie Voss. They were celebrating Owens’ appearance in the December issue of Money magazine. . .Bari Mintz’s best fella, Butch Novy, hosted her surprise birthday party at the Macrobiotic Center, and its owner, Catherine Campise, fed them pasta salad, brown rice, yams and other healthy items. Bari’s parents, Carl and Sally Waldman, came in from Beaumont for the party, and Bari’s sis and brother-in-law, Houston’s Suzi and Elliot Gerstenhaber, also were in the group. . .

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1
NATIONAL BRIEFS

NATIONAL BRIEFS

Houston Chronicle News Services
720 words
11 January 1987
Houston Chronicle
3 STAR
3

5 children die in fire

ERIE, Pa. – Five children died Saturday after fire swept through their home, and firefighters said they had trouble finding the staircase to the youngsters’ bedrooms because it was hidden by smoke and a closed door. Erie Coroner Merle Wood said the children, ranging in age from 2 to 11, died of asphyxiation due to smoke inhalation and carbon monoxide poisoning.

Late astronaut honored

JACKSON, Miss. – A planetarium theater here was dedicated Saturday in honor of Challenger astronaut Ronald McNair, who during his first space shuttle mission helped film a planetarium documentary. McNair’s widow, Cheryl, thanked the more than 1,000 Jackson residents who turned out for the ceremony, in which officials unveiled a portrait of McNair, one of seven astronauts killed in the Jan. 28, 1985, space shuttle explosion.

Doctors refuse cases

MIAMI – A job action by doctors protesting the highest malpractice rates in the nation has spread to more than a third of Dade County’s hospitals, hampering efforts to provide emergency care, doctors and fire officials say. So far, the refusal by some doctors to perform emergency room surgery hasn’t harmed a trauma victim, but daily changes in the status of hospitals is delaying transport times for ambulance teams, officials said.

Burns fatal to hero

NEW YORK – A police officer who was severely burned when he rushed into a blazing apartment building to warn its occupants died of his injuries Saturday, police said. Francis LaSala, 33, died at the burn center of New York Hospital-Cornell Medical Center, where he had been treated for second and third degree burns over 40 to 50 percent of his body.

Honors planned

BALTIMORE – Some of the people living near a railroad track who helped survivors and rescue personnel after the Amtrak crash that killed 15 people last Sunday have been invited to the White House to be honored for their deeds. The White House ceremony will involve 15 to 25 people whose exploits were reported in the press, a spokeswoman said. She said plans are to have them spend 10 or 15 minutes with President Reagan. No date has been set.

Big band vocalist dies

KIRKLAND, Wash. – Marion Hutton Schoen, former lead vocalist for the Glenn Miller Orchestra who spent the last two decades helping other women alcoholics, died Saturday at her home after a long bout with cancer. She was 67. Schoen joined Miller’s band in 1939 and performed with him until he joined the Army Air Corps.

Heir urges tobacco suits

BOSTON – People suffering ill health from smoking should call their lawyers and sue the tobacco manufacturers, a grandson of the founder of one of America’s largest tobacco companies said Saturday. When lawyers and doctors “share the belief that, by working together to hold the tobacco industry legally responsible for the death and disease which it causes, the (anti-smoking) fight might actually be won,” Patrick Reynolds told lawyers at a national conference on tobacco suits.

O’Connor returns to U.S.

NEW YORK – Cardinal John O’Connor returned from his controversial trip to the Middle East Saturday, saying prospects for peace in the troubled region are good and the Vatican is eager to participate in peace initiatives. O’Connor said he was discouraged by American stereotypes of Arabs and Jews that surfaced when he announced his visit to Israel and Jordan.

Trial to resume Monday

MIAMI – Jurors adjourned Saturday evening without reaching a verdict in the federal corruption trial of seven Miami police officers whose charges include racketeering, drug trafficking and murder conspiracy. U.S. District Judge Kenneth L. Ryskamp told the 11 jurors to return to the courthouse to resume deliberations at 9 a.m. EST Monday.

Martin L. King honored

CAMBRIDGE, Md. – Many of the same people in a struggle for civil rights in 1963 marched again Saturday here to hold a prayer vigil on the county courthouse steps. The group of about 60 blacks, linking arms and singing freedom songs, was led by Gloria Richardson Dandridge, who led marches almost daily in 1963 in then-racially torn Cambridge. Dandridge was the keynote speaker for a rally at Bethel AME Church that was an early celebration of the Jan. 15 birthday of the Rev. Martin Luther King Jr.

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NEWS

TOBACCO HEIR URGES SMOKERS TO SUE

By Arlene Levinson, The Associated Press
282 words
11 January 1987
The Record, Northern New Jersey
All Editions.=.Final. South Bergen. Northwest Bergen.; Northern Valley/Pascack Valley. East/Central. Passaic-Morris
a22

Anyone suffering ill health from smoking should call their lawyer and sue the tobacco manufacturer, a grandson of the founder of one of America’s largest tobacco companies said yesterday.

When lawyers and doctors “share the belief that, by working together to hold the tobacco industry legally responsible for the death and disease which it causes,” Patrick Reynolds told lawyers at a national conference on tobacco suits, “the (anti-smoking) fight might actually be won.

The 37-year-old actor and former smoker who lives in Beverly Hills, Calif., is a grandson of the founder of the R.J. Reynolds Tobacco Company.

About 55 people, mostly lawyers and a sprinkling of physicians, attended the three-day forum at the Northeastern University Law School that was sponsored by the school’s Tobacco Products Liability Project.

About 140 liability cases are pending against the tobacco industry. To date, no plaintiffs have won, but Reynolds believes victory is coming soon.

He predicted successful suits will drive up the cost of tobacco products, making them too expensive to tempt teen-agers and that news reports about hapless smoking victims filing the suits will impress the public.

In an interview after his speech, Reynolds said he believes his grandfather, who didn’t smoke, would have endorsed his antitobacco activism.

“It’s the right thing to do,” he said.

“When my grandfather, R.J. Reynolds, began manufacturing cigarettes, he didn’t know they cause cancer, heart disease, and lung disease. Now that we know this, it’s important to me as his grandson to do everything in my power against the continued manufacture of cigarettes.”

Document rec0000020011118dj1b01gjx

NEWS
AROUND THE U.S.

AROUND THE U.S.

From Wire Reports
190 words
11 January 1987
The Dallas Morning News
2 STAR
17a

Tobacco heir urges smokers to sue

BOSTON — Anyone suffering ill health from smoking should call a lawyer and sue the tobacco manufacturer, a grandson of the founder of one of America’s largest tobacco companies said Saturday. When lawyers and doctors “share the belief that, by working together to hold the tobacco industry legally responsible for the death and disease which it causes, the (anti-smoking) fight might actually be won,’ Patrick Reynolds told lawyers.

Kennedy outlines panel’s agenda

WASHINGTON — Sen. Edward M. Kennedy, new chairman of the Senate Labor and Human Resources Committee, said Saturday that the panel’s agenda would include improved education and health care, full employment and equal opportunity for all Americans. In a statement prepared for the start of his committee’s hearings on Monday, Kennedy outlined the issues he expects the panel to explore during the 100th Congress. Kennedy, D-Mass., said the committee will hold hearings on health on Monday, employment on Tuesday, education on Wednesday and equal opportunity on Jan. 22.

Photo: Edward M. Kennedy. ; LOCATION: Kennedy, Edward M.

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NEWS

Tobacco heir warns of smoking danger

Lewis Cope; Staff Writer
496 words
13 March 1987
Star-Tribune Newspaper of the Twin Cities Mpls.-St. Paul
METRO
05B

Patrick Reynolds, an heir to the Reynolds tobacco fortunes, said Thursday night that he’s proud to be biting the hand that fed him.

“That same hand has killed millions of people, and may kill millions more unless people wake up to the hazards of cigarettes,” he told 265 people at a meeting of Minnesota’s Smoke Free 2000 Coalition in St. Paul.

Reynolds, 32, who last year began going public with a crusade against the tobacco industry also:

# Urged anyone dying of a smoking-related illness to “sue the tobacco companies.” He expressed hope that successful lawsuits will force cigarette makers to raise the price to $3 or $4 a pack, and that will discourage smoking.

# Urged Congress to ban cigarette advertising, which he called “the single greatest lie ever perpetuated on the American public.”

He said the use of sports, romance, youth and success in cigarette advertising misleads the public about what he called a dirty and unhealthy addiction.

“To allow any continued advertising,when cigarettes have killed millions, is immoral,” he said.

Reynolds, a boyish looking 6 feet 1, has been a movie star and is the son of a heavy smoker who died of smoking-related disease.

The $2.5 million he inherited at age 21 came from the estate left by his grandfather R.J. Reynolds, founder of the giant R.J. Reynolds Tobacco Co. The grandfather didn’t smoke cigarettes. Patrick Reynolds has since sold all of his Reynolds stock.

His father, R.J. Reynolds Jr., died in 1964 of emphysema, a lung disease usually caused by smoking. “It hurt me terribly watching my father slowly die,” Patrick Reynolds said. “He was always short of breath and counting the days he had to live. . . . But that wasn’t even enough to get me to be an activist.”

Patrick Reynolds had become hooked on cigarettes as a teen-ager. He then spent 10 years trying to kick his nicotine addiction. By the time he was successful three years ago, he had development a strong dislike of the cigarette industry.

By chance, he met Sen. Robert Packwood, R-Ore., who asked him to testify at a congressional hearing in support of a proposed ban on cigarette advertising. Reynolds made such a star witness that he took on the cause nationally last year, becoming a traveling spokesman for the American Lung Association’s antismoking campaign.

Before that he had followed in his mother’s footsteps, becoming a minor movie star. He made appearances in the films “Nashville” and “Airplane!” and had a starring role in the low-budget film “Eliminators.” His mother, Marianne, was a Warner Brothers starlet before marrying Patrick’s father.

The Smoke Free 2000 Coalition is a statewide organization composed of the American Lung Association and various other groups that are seeking to get as many people as possible to stop smoking by the turn of the century.

PHOTO

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NEWS

Rancho Mirage waters down tough no-smoking proposal // Business owners still fuming

:Associated Press
508 words
8 May 1987
The Orange County Register
EVENING
A03

In a spirit of compromise, the City Council revised its tough proposal to ban smoking in most public places after an intense five-hour meeting, but some business owners still were not pleased with the outcome.

By a 4-1 vote Thursday night, the council adopted a number of amendments that would allow restaurants to set aside one-third of dining areas for smokers, providing the businesses meet requirements including a charcoal-filtered ventiliation system.

Because of changes made in the proposed ordinance, the council must vote again on the compromise measure. It scheduled the issue for its May 21 meeting.

In offices and other businesses, the council would allow smoking as long as employers establish a small separate lounge, which must be physically sealed off from non-smoking areas and be equipped with a charcoal-filtered ventilation system.

The original proposal called for banning smoking in most public places and in all work areas in this desert resort where Frank Sinatra and former President Gerald Ford have homes.

Dominick Zangari, president of the Rancho Mirage Restaurant and Merchants Association, said today he still wants to fight the ordinance, despite the revisions.

“I don’t think it’s a fair compromise,” Zangari said.

About 500 people attended the meeting, which set proponents, who are concerned with public health, against opponents, who are alarmed by the potential impact the ordinance might have on the local economy.

Proponents said non-smoking restaurants would draw business to the Coachella Valley city near Palm Springs. But opponents predicted massive business losses.

The California Association of Tobacco & Candy Distributors canceled reservations last month for its 1988 winter conference at the Mission Hills Resort Hotel, said hotel general manager Bill Marzonie.

And sponsors of the Nabisco Dinah Shore Golf Tournament, which brings 80,000 people to the city and generates up to $13 million, have threatened to pull out.

The tournament sponsor, RJR Nabisco Inc., is the parent company of the nation’s largest cigarette maker, R.J. Reynolds Tobacco Co. The Nabisco Dinah Shore tournament has been held at Mission Hills Country Club for 16 years.

Anti-smoking activists said the tournament’s threat amounted to corporate blackmail.

“They are trying to extort a vote from our City Council,” said Burt Kaplan, leader of a grass-roots coalition representing physicians, the American Lung Association, American Cancer Society and concerned residents.

Before the council debated and voted on the ordinance, it heard about four hours of public comment.

Zangari predicted that if the ordinance was approved, local restaurants and businesses would suffer a high mortality rate and thousands of visitors and employees would suffer.

But that view was countered by Patrick Reynolds of Beverly Hills, the grandson of the founder of the R.J. Reynolds Tobacco Co., an ardent opponent of smoking.

“I firmly believe the ordinance would be a boon to the city,” Reynolds said. “Pass the ordinance, and be remembered as wise, caring and far-sighted.”

Document ocr0000020011118dj5800gec

TV BOOK

OFF CAMERA

Carol Burton Terry
835 words
28 June 1987
Newsday
ALL EDITIONS
66

(Copyright Newsday Inc., 1987)

NOW WATCH HIS SMOKE. Reynolds tobacco-fortune heir Patrick Reynolds has gone Hollywood, pursuing an acting career. The first starring role to waft his way is in a sci-fi film called “Eliminator,” which he talks about on an upcoming “Lifestyles of the Rich and Famous.” He also admits – surprise, surprise – “it’s fun being rich!” RIGHT-HAND MAN. When Chief of Staff Howard Baker does his job, no one is laughing. But when Conrad Bain runs the White House for George C. Scott, it’s amusement time on “Mr. President” (WNYW/5, Sundays at 9 p.m.). “They’re selling it as a comedy drama. I’m not sure what that means,” says Bain, with acerbic humor born of a nomadic Canadian childhood. It’s unclear who the show’s straight man is (“We’re still sorting that out”), and with so many directions in which to go (“It depends on how many presidents you research”), each segment is a surprise. And usually well-written. “That’s one of the things that attracted me,” he says.

“I thought it was more literate, with better writing, better than monosyllabic responses.” Bain, you will recall, was Arthur Harman, the next-door neighbor on “Maude.” He was hand-picked for the role by Norman Lear, who lifted him from the Broadway play “Twigs.” Theater had been Bain’s life until then (“I was very much a purist . . . reality changed my mind”), and he went on to eight years as Phillip Drummond on “Diff’rent Strokes.” But he’d been on TV in its early days, the days of “Studio One” and its ilk. “In TV theater, you were working for a camera. There was no audience. It was all done in a big studio in Grand Central Station. The sets were set up around the walls of a large room. Big, heavy cameras moved from set to set. They didn’t have the technology then. It was hairraising.” For many years, he worked in theater by night, soaps by day (“It made my life more civilized”). But he didn’t like working the soaps because “it provokes artificial work . . . The long pauses on soaps are for remembering lines.” Bain now lives in California and on Shelter Island (“Seventeen feet above the water in a house that looks like its going to blow off the cliff”). His three children are grown, and while his wife, Monica, pursues her art (commissioned paintings and putting a show together for fall), Bain goes fishing in a Boston Whaler (“a modest boat”), plays classical guitar (“for my own pleasure”), composes music (“One ballad is good for the theme of a romantic film; I did a demo”), or does some writing (“It’s of no consequence, the outlines for possible television series that I’m trying to refine”). On any given day, he spends hours on business matters (“I do all my own investing”), runs for a couple of hours on a fire trail in Santa Monica and does jobs around the house (“I might try to avoid that”). He doesn’t consider himself multi-talented. Just “multi-active.” Your typical right-hand man. MORE RATINGS. There’s a new Nielsen kid on the block. On July 11, when Fox Broadcasting introduces its new Saturday-night lineup, bringing its total of weekly programing to 10 hours, it will be included in the Nielsen ratings reports. Fox has signed up for five years with Nielsen Television Index service.

HOME AGAIN. Fans worrying over the fate of Emma Samms and John James now that “The Colbys” has gone bye-bye can relax. They’re returning to the mother series, “Dynasty,” continuing as Jeff Colby and Fallon Carrington Colby. Samms, who had come out of “General Hospital” to test out prime time in the Fallon character, will not be returning to the soap as originally anticipated.

STARGAZING. Look for British actor Michael York to turn up as an old flame of Abby Ewing (Donna Mills) on “Knots Landing” . . . Valerie Harper will play a public-relations executive who decides to become a housewife – to the dismay of her famiy – in the CBS film “Drop-Out Mother.” Wayne Rogers, Carol Kane and Kim Hunter costar . . . Charlton Heston plays a cattle rancher, Peter Strauss his estranged son in ABC’s “The Tall Men.” . . . Don Johnson will do an anti-drug show for NBC this fall, using action, animation and rock music. And Harry Belafonte is lined up for an inspirational story on NBC on the 20th anniversary of Martin Luther King’s death . . . The gang at Cheers won’t have barmaid Shelley Long to bring them culture anymore. But Kirstie Alley will take over this fall as manager of Sam Malone’s (Ted Danson) Boston tavern after he sells to a large corporation. Alley will, no doubt, add a note of excitement, but there’s no word yet on the aspects of her character.

PHOTO-Conrad Bain, the president’s main man

Document nday000020020504dj6s02cyr

TV BOOK

OFF CAMERA

Carol Burton Terry
835 words
28 June 1987
Newsday
ALL EDITIONS
66

(Copyright Newsday Inc., 1987)

PHOTO-Conrad Bain, the president’s main man

Document nday000020030118dj6s02qsu

NEWS

ADMINISTRATION BUTTS OUT OF MOVE TO BAN SMOKING

SCRIPPS HOWARD NEWS SERVICE
172 words
8 October 1987
The Seattle Times
THIRD
A4

WASHINGTON _ The Reagan administration yesterday said it opposes legislation to ban smoking on domestic airline flights and will leave such matters up to airline companies to decide.

Assistant Transportation Secretary Matthew Scocozza said the administration opposes any legislation on the issue until studies are completed on the impact of such a move.

But nonsmoking activists, including Patrick Reynolds, grandson of late tobacco baron R.J. Reynolds, told a House Public Works subcommittee they can’t wait for the government to conduct another study.

They asked Congress to pass a blanket ban on smoking on all domestic flights right now.

But Scocozza said, “There are no prohibitions against U.S. carriers placing restrictions on passenger smoking on their own. . . .”

The House already has adopted legislation to ban smoking on all flights of less than two hours duration, and the Senate Appropriations Committee last week voted 17-12 to include the legislation in the Transportation Department’s spending package.

Caption: SMP

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NATIONAL

Tobacco heir says `don’t smoke’

United Press International
400 words
11 November 1987
St. Petersburg Times
CITY
26A

INDIANAPOLIS – The grandson of the founder of the R.J. Reynolds Tobacco Co. has a message for smokers and those who are thinking about taking up the habit.

The message is “don’t smoke.“

Patrick J. Reynolds is taking his anti-smoking campaign across the country and is preparing a stop-smoking campaign that will bear his family’s name. The 38-year-old former smoker, who was in Indianapolis to speak at an Indiana State Medical Association Convention, said he has not smoked in three years and is not worried about being viewed as a traitor.

“I like to think my grandfather is in heaven, not concerned with making a profit anymore and saying, `Grandson Patrick, you’re doing the right thing,“’ Reynolds said last weekend.

Reynolds said his grandfather, a non-smoker, did not know smoking could cause disease and death, but he remembers his father, R.J. Reynolds Jr., as a heavy smoker. Reynolds Jr. died of emphysema at age 58.

“(He was) always short of breath, increasingly sick and counting the time he had left to live,“ Reynolds said.

Patrick Reynolds kicked the habit in 1984, five years after he sold all his stock in the North Carolina-based tobacco giant now known as RJR Nabisco Inc.

“I smoked for 10 years and it was a terrible struggle to stop,“ he said. “I was 15 when I had my first cigarette and I wanted to look older. I wasn’t one of those who said `I quit!’ and never took another one again. Cigarettes are as addictive as heroin, and 80 percent of the people who stop smoking go back.“

Reynolds said there are 50,000 scientific studies linking cigarette smoking to heart disease, lung disease and cancer. He said only 26 percent of Americans now smoke, but cigarettes kill about 1,000 people a day.

“Cigarettes are the most heavily promoted product in America, with $2-billion being spent each year to sell a product that generates $60-billion a year,“ he said. “Tobacco companies argue the First Amendment protects their right to advertise cigarettes, but I think the ads should be banned.“

Reynolds has testified before Congress in support of a smoking ban on airplanes and a total ban on cigarette advertising, which has been limited to newspapers, magazines and billboards in recent years.

Document stpt000020011118djbb02475

Where There’s Smoke There’s Fire

By Susan L. Wampler
2,176 words
21 December 1987
Indianapolis Business Journal
Pg. 15
v8, n35, Section 1

Indianapolis, IN, US —

Whose rights prevail when there is a confrontation between smokers and nonsmokers in the workplace? Are smokers who are addicted to nicotine “handicapped” and therefore deserving of special consideration? Is the adoption of a nonsmoker-only hiring policy a form of racial discrimination?

Amid a steadily increasing percentage of nonsmokers and a corresponding increase in intolerance to smoking in public, there are no easy answers to such questions.

Gone are the days when smoking was merely a nuisance to nonsmokers. Employers now are drawing fire for not providing a safe workplace for their non-smoking employees, who, according to a 1983 Gallup organization poll, account for 71 percent of the country’s population.

Adding fuel to the fire was the surgeon general’s report on the hazards to non-smokers of secondary smoke. As a result, how to deal with smoking in the workplace, once a non-issue, is now one of the hottest questions facing employers.

And the fire seems destined to get hotter.

Wayne O. “Skip” Adams, partner and head of the Labor and Employee Benefits Practice Group at Bingham Summers Welsh & Spilman, says the topic will become even more controversial before it is resolved. He also expects the issue to be raised with increasing frequency in the labor and employment law field.

Says Adams, “In a workforce of smokers and nonsmokers alike, they are almost destined to have problems with morale and in getting along with each other. Although there are many different battlefields for this dispute, the workplace [stands out] because [people] spend most of their waking hours at work.”

But Adams is quick to add that despite the diversity and intensity of opinion on the topic, dissension among employees is not the necessary consequence. There are a number of options employers may take to prevent problems. He and Bingham Summers associate David J. Carr presented those options, along with the legal ramifications of the issue, at a seminar on “Smoking in the Workplace” in late November.

“As lawyers, we don’t advocate the cause of smokers or nonsmokers. We represent the employer,” explains Adams. “It’s the employer that gets caught in the middle.”

And while the attorneys don’t take sides on the issue, Adams adds that “the one thing we do advocate is that they [employers] have a policy.” He says that though many employers ignore the issue, “No action is not the most prudent course of action.”

Public officials no longer have the option of “no action,” with the Indiana General Assembly’s enactment of the Indiana Clean Indoor Air Law, effective Sept. 1, 1987. The law requires the designation of nonsmoking areas in public buildings and permits the designation of smoking areas. The State Board of Health is charged with enforcing the new law.

According to John D. MacDougall M.D., president of the Indiana State Medical Association, the law includes hospitals and health facilities in its definition of public buildings. Adams adds that private buildings which house government agencies may be required to comply with the law, at least in areas where state offices are located. However, he notes that there are no court decisions as yet to shed light on the matter.

Carr adds that no cases have been reported on the smoking issue in general in Indiana and that there have been “only a dozen cases in the entire country” on the subject.

Some of those cases, however, provide some pretty interesting reading material.

Take for example the case of Gasper v. Louisiana Stadium and Exposition District, where the plaintiffs argued that the failure to provide a smoke-free environment at the Superdome interfered with the right to free speech. Carr explains that such constitutional claims have been universally rejected. “There is no constitutional right to smoke and no constitutional right to breathe clean air.”

Another interesting theory is raised in the arena of discrimination.

Both nonsmokers and smokers have claimed to be handicapped and have sought relief against discrimination because of such handicaps. For example, a smoker may claim she is handicapped because she is addicted to nicotine. On the other hand, a nonsmoker may claim his allergy to tobacco smoke makes him handicapped.

But Carr adds that, “One who just doesn’t like cigarette smoke is not [considered to be handicapped]” and that “there are no reported cases in which smokers have been declared to be handicapped persons because of an addiction to nicotine.” He also stresses that Indiana’s definition of “handicap” is much narrower than that of most states, making it more difficult here to prove such a handicap.

In addition to the handicap discrimination claims, racial discrimination can become an issue because of the disparity in the number of black and white men who smoke. Says Adams, quoting a 1985 surgeon general report using 1980 statistics, 47.7 percent of black men smoke while only 40 percent of white men smoke. Thus a policy against hiring smokers could have an adverse impact on black employees.

However, Adams adds, a strong case can be made for the business necessity of implementing such a policy, such as the fact that smokers tend to be sick more often and are less productive. But he cautions that an otherwise non-discriminatory policy which is not even-handedly implemented, can become discriminatory.

Constitutional and discrimination cases aside, Carr says a more commonly used strategy is filing an injunction suit. He explains that although all states (with the exception of Louisiana which does not recognize common law) have found that an employer has a common- law duty to provide a safe workplace, nonsmokers’ suits for court injunctions to ban or restrict on-the-job smoking have met with mixed results. The theory behind the cases is that a “safe environment means a `smoke-free’ environment,” says Carr.

A 1976 New Jersey court issued an injunction ordering an employer to establish an on-the-job smoking ban, limiting smoking to non-work areas, on behalf of an employee who was allergic to smoke. Carr says, “The case [Shimp v. New Jersey Bell Telephone Co.] is unique because the court found a cause of action” permitting the nonsmoker to bring suit for injunctive relief.”

A more recent decision would permit the award of monetary damages. In McCarthy v. Social and Health Services, a Washington state case, an employee developed pulmonary disease and sued the department for failure “to provide her with an environment reasonably free of tobacco smoke.” Carr says the case is unusual because the employee’s claim was not preempted by worker’s compensation. The case, now on appeal to the Washington Supreme Court, is being watched very closely, adds Carr.

Other theories which have been used to pursue action on a smoking issue include:

* Breach of implied contract to maintain a smoke-free environment

* Wrongful termination lawsuits

* OSHA regulations

(Under the federal Occupational Safety and Health Act and Indiana’s corresponding law, “employers have a general duty to establish and maintain [reasonably safe and healthful] conditions of employment,” says Carr. But because an employee cannot bring a private right of action against an employer under these laws — only the Department of Labor can do so — OSHA regulations do not come into play very much in smoking cases, says Carr.)

* Workmen’s compensation and disability claims

* Unemployment compensation claims

(One issue here is whether a non-smoking employee is entitled to compensation after voluntary or involuntary termination because the employee is unable or unwilling to work in the presence of smoke.)

In light of the above outlined legal ramifications, the dilemma of establishing and enforcing a legally acceptable, employee- tolerable smoking policy is often a challenging task for an employer.

Adams says he makes a general recommendation to employers to “try to not treat smokers as lepers.” He adds that employers should “involve all groups of employees, including management and non- management, smokers and nonsmokers. Smoking policies should be enforced fairly, consistently and firmly,” and “the policy should be applied to all employees, management and non-management alike.”

Adams also advocates educational efforts and a phased-in approach. “If you intend to ban, don’t do it cold turkey. That’s inhuman, and destined to fail in terms of its effect on smoking employees.”

At one end of the spectrum, Adams cites the success story of Lincoln National Life Insurance Co. “By the time they reached the target, most of their smokers had quit,” he said.

According to Adams, another problem with a complete ban is that “you may single out good employees who can’t or don’t want to quit. You may cut off your nose to spite your face,” says Adams, who favors a more moderate policy.

One employer which arguably could have benefited from such advice is an Elkhart company that instituted a ban on smoking in and out of the workplace, even though the smoking might have taken place at home or on the weekends. Says Adams, the company was going to enforce the ban by periodically giving pulmonary exams and dismissing those who were found to have been smoking.

“When you go as far as this company did, you’re asking for an invasion of privacy suit,” says Adams. “Even if no one ever files a lawsuit, it is offensive to many employees to think the employer is getting into their lives outside company time. Good judgment must be used.”

Yet another consideration is the special problems which arise for unionized employers. Implementation of a smoking ban or restriction without bargaining with the union may be a violation of a collective bargaining agreement, depending on the breadth of the employer’s management powers clause. Also, for the non-unionized employer, institution of a ban might lead to unionization, says Carr.

But Adams suggests that as the number of nonsmokers continues to increase, unions may feel pressure to advocate non-smoking policies and pursue litigation “claiming the employer has not established or maintained a safe employment area.”

An employer also may set himself up for litigation by referring to “rights” in the smoking policy. Adams says that “per se, [neither smokers nor nonsmokers] have any legal rights. By mentioning ‘rights,’ you may tacitly be creating them,” he cautions.

Other alternative smoking policies include such strategies as improved ventilation, smoke filters, air purifiers and overall office configuration. Brad Bowden, director of design and space planning for Indianapolis Office Supply, addressed such alternatives as part of the November seminar on “Smoking in the Workplace,” in conjunction with Adams and Carr.

“We have a few ways of dealing with [smoking] through creative design,” says Bowden. “If the policy is `no smoking,’ we’re done. If smoking is to be confined to limited areas, we [usually create] smoking lounges or break rooms on the perimeter of the building so the smoke can be ventilated directly outside. Confining smoking to the restrooms doesn’t solve the problem,” says Bowden, “because everyone uses the restrooms.”

Echoing Adams, Bowden says “We want to avoid making smokers [feel like] second-class citizens.” He stresses the importance of communication and says that a good design firm, in the interview process, will address the concerns of smokers and nonsmokers alike. “You have to be diplomatic. You learn not to offend, but to get good information from them. We may find problems the managers don’t know about,” adds Bowden.

“Designers deal with the emotional aspects of change. [Employees’] workspace is near and dear to them,” says Bowden.

As for a subject near and dear to the tobacco industry, Adams, Carr and Bowden agree that the industry has yet to make a full- fledged counter-attack against the national trend favoring non- smoking. Says Carr, “It is yet to be seen how successful smokers claims will be.”

Adams notes that the tobacco industry has been supportive of the establishment of smoking policies in the workplace, though the industry tends to oppose out-and-out bans as “inherently offensive.” He says the industry’s representatives tend to “focus on workplace air quality and ventilation systems” and that they “direct the focus away from tobacco. The tobacco industry is persuasive and effective in articulating their position.”

One heir to a tobacco empire, however, has spoken out vocally and vehemently against smoking.

Patrick Reynolds, grandson of R. J. Reynolds (who founded the nation’s second largest domestic cigarette producer), has divested all of his interest in the tobacco company and has become an outspoken, anti-smoking activist. Reynolds addressed the annual meeting of the Indiana State Medical Association, held at Indianapolis’ Radisson Plaza in November, discussing his withdrawal from R.J. Reynolds Industries Inc., now RJR Nabisco, and the cancer which caused his grandfather’s death.

Reynolds position evidences at least partial dissension among traditional advocates of tobacco use and proves once again that there are no easy answers or clear-cut lines on this smoldering question. Only time will tell who will emerge from the ashes.

Illustration: photograph

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MICHAEL SNEED

MICHAEL SNEED

Michael Sneed
804 words
19 January 1988
Chicago Sun-Times
FIVE STAR SPORTS FINAL
2

Hmmmm . . .

Omipapa! Isn’t one of the big reasons Ald. Pat O’Connor bleats so loudly over Republican fliers blasting him for voting for a property tax increase because a member of his immediate family has a top job with the City Council Finance Committee? The boss: Ald. Tim Evans, finance chairman, who backed the tax plan! Why does everything seem so clear now?

Double hmmmm . . .

The big question: Rumors are rampant in La La Land that a young actor who hasn’t been seen for a while is in Cedars-Sinai Medical Center being treated for an AIDS-related condition. It’s a shocker.

The dresser . . .

Agreed: Mayor Sawyer is a savvy fellow. Agreed: Mayor Sawyer is adept at getting legislation passed. Agreed: Mayor Sawyer is a classy dresser. Advice: Take off the pinky ring, gold bracelet and flashy watch. John Molloy, author of The New Dress for Success, claims Sawyer’s jewelry gives the impression of being a “sharpie” and a “crapshooter.” Then there’s the question of dapper Ald. Ed Burke.

A France file . . .

Word is Mayor Sawyer wants to keep special counsel Erwin France at his side a whole lot longer than his recent 60-day extension. France, Sawyer’s skilled $120-an-hour adviser, is at Sawyer’s side constantly at City Hall. The only other person who meets alone with hizzoner: chief operating officer Sharon Gist Gilliam, who is so smart that even this columnist is in awe.

Dem da Dem Dem . . . The Biden beat: Pssst! In case you were wondering what exchange took place in London recently between former Dem presidential contender Joe “Cheatem” Biden and Brit pol Neil Kinnock, the man whose speech Biden plagiarized, here’s a tip: Biden gave Kinnock a bound copy of all Biden’s speeches!

See Jesse run: Word is Dem presidential contender Jesse Jackson sent word to all ward and township committeemen saying that because he is supporting the entire Dem slate he should be allowed to speak at all meetings!

GOP goop . . .

Knives anyone? Cook County Sheriff Jim O’Grady and Eddie Vrdolyak, who are possible leading contenders for the GOP mayoral nomination, are on the roster to attend the retreat sponsored by “new Republicans” at the Curacao Caribbean Hotel Casino March 18-22. Will Cook County GOP Chairman Don Totten’s demise be on the agenda?

The Oprah file . . .

To chase away those winter blues, Oprah Winfrey told Family Circle magazine: “I put on my purple flannel nightgown and my rabbit ear slippers, boil some hot cinnamon tea, open the window a crack so I can hear the wind, and snuggle up to a good book . . . or with my boyfriend, Stedman. It delights my senses.” Mine, too, Oprah.

Brit bits . . .

The creme de la scum of British journalism reports a psychic plans to publish a book of recipes transmitted from the beyond by food critic James Beard, who died three years ago. (Be still my acid tongue.) . . . This just in: Actor Michael Caine, who fled L.A. for the? countryside, feels his country has a higher quality of life. In America, success is two cars, two TVs, two refrigerators and a psychiatrist. In London, it’s one of everything and . . . no psychiatrist. Get the couch!

A sneak peek . . .

Dateline: The Pump Room. Time: Friday night. Location: Booth One. The diners: Patrick Reynolds (son of tobacco heir R. J. Reynolds) and one of the world’s richest men, Adnan Khashoggi. The script: After dinner, Patrick signed the Pump Room guest book as follows: “For those of you who still SMOKE, we can get you interested in stopping at the Reynolds Stop Smoking Program based right here in Chicago. Call us when you are ready! Patrick `Anti-Camel’ Reynolds.” Huh? Sneedlings . . .

Actress Lana Turner’s daughter, Cheryl Crane, visits WGN’s Wally Phillips’ lunchtime show at Ditka’s today. Stay tuned for a shocker. . . . Cafe society singer Julie Wilson, who wears a gardenia behind her ear a la Billie Holiday, will be at the Gold Star Sardine Bar Jan. 25-29. Wilson snagged a lead role in Peter Allen’s new Broadway musical, “Legs Diamond.” . . . And in this corner: The legendary Ben Bentley will be ringside Friday at Jimmy Rittenberg’s Faces nightclub calling the televised Larry Holmes/Mike Tyson fight. . . . Great news that basketball great Chris Mullin was just released from a 30-day stint in an alcohol-abuse clinic – for a problem a little stronger than reported. . . . Today’s birthdays: Desi Arnaz Jr., 35; Phil Everly, 50; Jean Stapleton, 65; Dolly Parton, 42; WGN’s Roy Leonard, 57. . . . Next up for actor Burt Reynolds, whose “Rent a Cop” went bombsville: He’ll do the voice of a dog in the animated film “Charlie’s Friends.” Is that typecasting? Nawwww.

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NEWS

Briefly

82 words
28 January 1988
USA Today
FINAL
02A

Leah Tutu, wife of Nobel Peace Prize laureate Desmond Tutu, threw handfuls of mud at tourists who took pictures outside her home in the South African ghetto of Soweto. … Matilda Cuomo joins entertainer Harry Belafonte on UNICEF-sponsored trip to African nation of Zimbabwe in February, said her husband, New York Gov. Mario Cuomo, who has cut back his travel. … Patrick Reynolds, grandson of tobacco tycoon R.J. Reynolds, says he supports South Carolina bill restricting smoking in public places.

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NEWS

Panel OKs smoking curb in restaurants

Ray Hanania
553 words
1 March 1988
Chicago Sun-Times
FIVE STAR SPORTS FINAL
1

Most restaurants would be required to designate half their space as nonsmoking areas under a proposed ordinance unanimously endorsed Monday by the City Council Health Committee.

Sponsored by Ald. Raymond A. Figueroa (31st), the proposal would require restaurants with 40 or more seats to designate half of their space for nonsmokers.

If approved by the Council, the ordinance also would require hospitals to restrict smokers to limited smoking areas.

The ordinance proposes fines of $100 to $200 for offenders.

It was immediately criticized as too restrictive by the Illinois Restaurant Association.

But Ald. Allan Streeter (17th), Health Committee chairman, said committee members, voting to recommend the proposed law to the next Council meeting March 9, also said they favored broadening the law to include most businesses.

Streeter said a new draft of the ordinance is being reviewed by city attorneys. It will include provisions to include businesses with 40 or more employees, while exempting sports arenas, taverns and convention centers.

“We need an ordinance like this because secondhand smoke is as much a hazard to health as is primary smoke,” Streeter said. “People who don’t smoke but who inhale secondhand smoke are as susceptible to cancer and health-related problems as are the smokers.”

Figueroa said he will support the amendments, which would broaden the ordinance to include most public areas in the city.

“I think that it is time we passed an ordinance of this nature to protect citizens who do not smoke, while permitting those who wish to smoke to do so,” Figueroa said.

Streeter and Figueroa predicted passage of the ordinance, although it may face opposition from aldermen whose wards have many restaurants.

The ordinance also was endorsed by Patrick Reynolds, grandson of R. J. Reynolds, founder of one of the nation’s largest tobacco producers.

In testimony before the Health Committee, Reynolds said the ordinance is “fair and probably does not really go far enough to restrict smoking.”

“All it requires is that an area be designated,” said Reynolds, 39, chairman of the Reynolds Stop Smoking Program in Chicago.

“It will not require the businesses or restaurants to install any partitions, so there is no major expense, only the requirement of setting aside this convenience for nonsmokers.”

Reynolds said he began a crusade against cigarette smoking despite his family’s historic involvement in the cigarette and tobacco industry.

“My father died when I was 15 of emphysema, and that was a major factor in my decision to commit myself to fighting smoking,” Reynolds said.

Andy Kelly, president of the Illinois Restaurant Association, said his association favors “looser” guidelines for nonsmoking areas and opposes Figueroa’s proposal. “We are already on record favoring no-smoking sections in restaurants,” Kelly said.

“But we want the restaurant owners to be able to tailor the sections to their particular clientele,” he said. “During the day, their clientele may be businessmen who are all smokers, but at night that may change and the clientele may be mostly nonsmokers.”

An Illinois Hospital Association spokeswoman said most Chicago hospitals have assigned smoking and nonsmoking areas, and welcomed the proposed law.

“We have supported similar efforts in the past. The extra effort that it would require is far outweighed by the health benefits,” said spokeswoman Jeanne Corrigan.

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SMOKING BAN SENT TO COUNCIL

Cheryl Devall
678 words
1 March 1988
Chicago Tribune
SPORTS FINAL; C
1

Smoking in many public places would be prohibited in Chicago for the first time under an ordinance approved unanimously Monday by a Chicago City Council committee.

The “indoor clean-air ordinance,” introduced last June, was endorsed by the council’s Health Committee after a City Hall hearing and is expected to be considered by the full council March 9.

The ordinance would require enclosed public places in the city, including government buildings, waiting rooms, restaurants and hotel lobbies, to establish nonsmoking areas.

In addition, employers would have to create nonsmoking areas in their workplaces, and smoking would be prohibited completely in taxis, public restrooms, polling places and public-meeting and assembly rooms.

Owners of restaurants with more than 40 seats would be required to designate at least half of them for nonsmokers.

The ordinance is modeled after an Illinois Clean Indoor Air Act, which failed to pass the state legislature last year. So far, 39 other states and several cities have passed laws restricting public smoking.

Unlike laws in some cities requiring walls or other barriers between smoking and nonsmoking areas, the Chicago ordinance would have business owners and building managers designate space in existing facilities. As such, the legislation does not entirely please its sponsor, Ald. Raymond Figueroa (31st).

“I’m not totally comfortable with it, but we’ve got to do something,” he said.

“Smoking in a particular area still affects everyone else,” Figueroa said. “You have a restaurant with more than 40 seats, and when somebody smokes at the other end of the room it still affects them.”

Violators would be subject to fines of $100 for the first offense and $200 for subsequent offenses. The ordinance is to be further amended to include hospitals in the ban, and other amendments may be made before the ordinance is presented to the entire council, said Ald. Allan Streeter (17th), Health Committee chairman.

The Chicago Lung Association, the Chicago chapter of the American Cancer Society and other public health and consumer organizations supported the ordinance when it was introduced last summer.

But while a restaurant trade association supports the idea of separate areas for smokers and nonsmokers, its members want the discretionary power to designate how many seats will go in each.

“That should be left open to the restaurateur to fit the physical configuration and the clientele of his operation,” said Andy Kelly, president of the Illinois Restaurant Association.

Kelly said association members fear they would have to turn away smoking customers to comply with the Chicago ordinance, and added that San Francisco, which has one of the toughest public-smoking bans in the country, excluded bars and restaurants from its ordinance for that reason. The restaurant association is calling on members to contact their aldermen about the ordinance, Kelly said.

On Monday, the Health Committee heard testimony from a medical resident who discussed the adverse effects of secondhand smoke and from the heir of a tobacco dynasty who has become an antismoking crusader.

“I champion this ordinance,” said Patrick Reynolds, grandson of the founder of the R.J. Reynolds Tobacco Co. Reynolds, 39, a Chicago businessman who said he sold his stock in the family company almost 10 years ago, spends much of his time campaigning for higher cigarette taxes and for the passage of laws similar to the Chicago ordinance.

Chicago’s proposal may be less stringent than those elsewhere, Reynolds said, but he called it reasonable and timely.

The strongest antismoking ordinance in the Chicago area went into effect last December in Skokie. The law limits smoking to designated areas in public places, including municipal buildings, stores, hotels and doctors’ offices. Restaurants with 40 or fewer seats, bars, bowling alleys and tobacco stores are exempt. Evanston recently proposed a requirement that restaurant owners set aside 70 percent of their tables for nonsmokers.

No representatives of tobacco companies or of smokers’ rights organizations attended the hearing.

Streeter said after the meeting that the only council opposition he anticipated is from aldermen whose wards contain many restaurants.

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NEWS

ANTISMOKING LAW BACKED COUNCIL COMMITTEE ENDORSES RESTRICTIONS

Cheryl Devall
537 words
1 March 1988
Chicago Tribune
NATIONAL; C
7

Smoking would be prohibited for the first time in many public places under a Chicago City Council ordinance recommended for passage Monday.

The “indoor clean air ordinance,” introduced last June, was endorsed unanimously by the council’s Health Committee after a City Hall hearing.

The ordinance would require enclosed public places-including restaurants with more than 40 seats, office waiting rooms and hotel lobbies-to set aside nonsmoking areas. Employees would be able to have nonsmoking areas designated in their workplaces, and smoking would be prohibited completely in taxicabs, public restrooms, polling places and public meetings and assembly rooms.

Unlike laws in some cities that require walls or other barriers between smoking and nonsmoking areas, the proposed Chicago ordinance would have business owners and building managers designate space in their facilities. As such, the legislation does not entirely please its sponsor, Ald. Raymond Figueroa (31st).

“I’m not totally comfortable with it, but we’ve got to do something,” he said.

The Chicago Lung Association, the Chicago chapter of the American Cancer Society and other public health and consumer organizations supported the ordinance when it was introduced last summer. The measure is modeled on the Illinois Clean Air Act, which failed to pass the state legislature last year, said John Kirkwood, executive director of the Chicago Lung Association.

On Monday, the Health Committee heard testimony from a medical resident who discussed the effects of secondhand smoke and from the heir of a tobacco dynasty who has become an antismoking crusader.

“I champion this ordinance,” said Patrick Reynolds, grandson of the founder of the R.J. Reynolds Tobacco Co. Reynolds, 39, a Chicago businessman who said he sold his stock in the company almost 10 years ago, spends much of his time campaigning for higher cigarette taxes and the passage of laws similar to the Chicago ordinance.

The ordinance may be less stringent than those in 39 states and many other cities, Reynolds said, but he called it reasonable and timely.

No tobacco company representatives were at the hearing.

Figueroa said he anticipates enough support in the council to pass the ordinance, which had little opposition when it was introduced.

CAPTION:

PHOTO: Ald. Raymond Figueroa expects the City Council to approve an ordinance restricting smoking.

PHOTO

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NEWS

ANTI-SMOKING CRUSADER Tobacco company heir joins fight against cigarettes

Mercedes Olivera
480 words
19 March 1988
The Dallas Morning News
HOME FINAL
37a

When Patrick Reynolds first decided two years ago that he was going to join the anti-smoking movement in America, he called his four brothers and a sister to tell them.

“They were pretty nervous about it,’ said the 39-year-old heir of the R.J. Reynolds Tobacco Co. “Once they saw that the stock price wasn’t affected, and that I’ve been positively received on the whole, they relaxed.’

Reynolds, who said he sold all his tobacco stock nine years ago, was in Dallas on Friday to promote his anti-smoking cassette program and talk about the dangers of cigarette smoking.

Once a cigarette smoker himself who tried to stop for 15 years, Reynolds said he finally gave up smoking in 1984. He became a crusader in 1986 after he was invited to speak before a congressional hearing on whether to ban cigarette advertising.

“I thought that this was an issue that if I spoke out on, people would listen,’ he said.

Reynolds realized he “could be a voice to wake people up,’ he said, even though his name and wealth are synonymous with American tobacco.

The incongruity has not been lost on anti-smoking forces. National lung, cancer and heart associations have recruited Reynolds as a traveling salesman of sorts — selling the idea of a smoke-free environment.

Across the country, Reynolds has successfully promoted state and municipal clean-indoor-air legislation, higher cigarette taxes and non-smoking on airplanes. Along the way, he also has developed “The Reynolds Stop Smoking Program’ to help smokers break the habit.

The kit includes two 60-minute audio cassettes, a personal development guide and one month’s supply of beta carotene tablets, which Reynolds said help prevent lung cancer. He also is developing a corporate stop-smoking plan for companies that want to provide their employees with a program.

He points out that 350,000 Americans die every year because of cigarette-related diseases, and that 98 percent of all smokers started by age 20.

“I started smoking myself by the time I was 18, despite the fact that my only memories of my father are of him gasping for breath,’ he said.

His father, R.J. Reynolds Jr., died in 1964 of emphysema caused by his cigarette habit, he said. His grandfather chewed tobacco and died of cancer of the pancreas in 1918.

In 1979, Reynolds said, he grew uncomfortable with all the tobacco stock he owned and sold it.

Since then, some of his brothers have divested themselves of all or half their stock, perhaps with an eye to the future, Reynolds said.

“Somewhere there’s a jury that will find that the tobacco companies have not adequately warned the public about the dangers of smoking,’ he said.

Photo: Patrick Reynolds ; LOCATION: Reynolds, Patrick.

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MANHATTAN NEIGHBORHOODS MANHATTAN CLOSEUP Ads Look Good – Like Winners.

By Jessie Mangaliman
906 words
25 March 1988
Newsday
MANHATTAN
25

(Copyright Newsday Inc., 1988)

One day last fall, James Jackson came home from school and told his mother he needed to borrow a tape recorder. Something about a rap, his mother, Linda, said. Typically for a 10-year-old, he didn’t elaborate, of course. But his mother complied and asked no more.

Last week, James and his friend Nigel Ricketts, 11, stood before an audience at City Hall, television cameramen and newspaper photographers watching, their parents waiting, too, for the answer. They rapped about the un-cool qualities of smoking. “Whatever you’re into, smoking is out. Because it will kill you, without a doubt.” Then the boys shouted in unison: “DON’T DO IT!”

That’s the winning refrain of a rap song written by the fifth-graders from PS 197 in Far Rockaway, Queens, who entered it in a citywide antismoking advertisement contest.

Nigel and James split the first-prize $10,000 bond awarded by Wall Street trader Joe Cherner, who sponsored the contest. He gave out an additional $59,500 to 20 other school children from Brooklyn, Queens, Staten Island and Manhattan.

Cherner, who doesn’t smoke, wanted this kind of peer-education campaign about the dangers of smoking. And it seems, from the results of the ad contest, which drew entries from more than 100,000 children, the lesson was well learned.

Other winning ads: “Cold Turkey Is Better Than Dead Duck,” by Richard Diaz of PS 20 in Flushing, Queens; “If You Smoke . . . Why? Can’t You Read?” by Heather Anderson of Midwood High School in Brooklyn, and “Smoking Is Cancer Country. Are You Dying to Go There?” by Charles Chapman of the High School of Graphic Arts in Manhattan.

Hilde’s DiGenearo kindergarten class from Maspeth, Queens, received $100. They gave the most beguiling performance during the award ceremonies. “Smoking is bad, bad, bad!” they screamed.

“I thought by creating an ad contest, I could get young people to look critically at cigarette ads from start to finish,” Cherner said. “Instead of just accepting the message that was put forth, I wanted them to create their own message.

“I was surprised at the sheer number of ads, and I was surprised by the quality of the ideas,” he added.

Cherner, who spent his own money promoting the contest, said it will be an annual event. Just as the contest was being publicized, so, too, were the hazards of smoking, through dozens of speakers who visited city schools, including U.S. Surgeon General C. Everett Koop; actor Patrick Reynolds who is the grandson of R.J. Reynolds; Dr. Ruth Westheimer, and city Health Commissioner Stephen Joseph.

Joseph’s favorite ad was a poster by Cynthia Vera of PS 63 in Manhattan. It shows Snoopy on his doghouse, with the caption: “Dream of a World Without Cigarettes.”

The judges chose good messengers. Nigel’s parents, Lovena Ricketts and Iman Raheem, smoke. So does James’ father, James Jackson Sr.

“I’m hoping to scare them into not smoking,” Nigel said. At the award ceremony March 16, Lovena Ricketts said: “He’s on our case all the time. This is the last time.”

Jeff Kaplan, an 18-year-old senior from Bayside High School in Queens, won $5,000 for his video of a man, holding a pack of cigarettes, pointed at passengers in a plane. “Don’t Take Hostages to Your Habit.”

Kaplan has been smoking for four or five years. “Since then I’ve been trying to quit,” he said. “This ad contest is making me think a lot about smoking.”

Even Mayor Edward I. Koch, who praised Cherner for his work, commented on the winning ads. “It sounds to me like we’re well on our way to a smokeless generation by the year 2000.” Koch was one of the judges of the contest.

In January, Koch signed the Clean Indoor Air Act, antismoking legislation supported by Cherner. Koch had lunch with Cherner last July to discuss the contest. In return, Cherner donated $100,000, splitting it between Gay Men’s Health Crisis and People for a Smoke-Free Indoors.

The meal launched the ad contest.

Second-place winners were Heather Anderson, $7,500 bond, Midwood High School, Brooklyn, and Cynthia Vera, $8,000 bond, PS 63, Manhattan.

Third-place winners were Melissa Ginsberg, $5,000, South Shore High School, Brooklyn, and Jeff Kaplan, $5,000, Bayside High School, Queens.

Fourth-place winners were Lily Lin, $3,000, JHS 158, Brooklyn, and Daniel Seda, $3,000, Adlai E. Stevenson High School, Brooklyn.

Fifth-prize winners, who each received $2,000 in bonds, were: Joann Acevedo, PS 131, Brooklyn; Emilio Caban, PS 54, Staten Island; Jackson Chan, JHS 168, Flushing, Queens; Charles Chapman, High School of Graphic Arts, Manhattan; Ann Marie Diaz, St. Vincent Ferrer High School, Manhattan; Richard Diaz, PS 20, Flushing, Queens; Jude Dominique, Forest Hills High School, Queens; Melissa Huebler, PS 166, Long Island City, Queens; Mark Pelligrini, High School of Art and Design, Manhattan; Michael Sande, Midwood High School, Brooklyn; Matthew Sarnoff, Hunter High School, Manhattan; David Skyler, JHS 68, Brooklyn; Huey Truong, JHS 157, Forest Hills, Queens, and Linda Tsang, High School of Art and Design, Manhattan.

Photos by Luciana Whitaker-1) Top winners James Jackson and Nigel Ricketts 2) Contest sponsor Joe Cherner holds up sign by Charles Chapman of the High School of Graphic Arts

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NEWS

MANHATTAN NEIGHBORHOODS MANHATTAN CLOSEUP Ads Look Good – Like Winners.

By Jessie Mangaliman
906 words
25 March 1988
Newsday
MANHATTAN
25

(Copyright Newsday Inc., 1988)

That’s the winning refrain of a rap song written by the fifth-graders from PS 197 in Far Rockaway, Queens, who entered it in a citywide antismoking advertisement contest.

Hilde’s DiGenearo kindergarten class from Maspeth, Queens, received $100. They gave the most beguiling performance during the award ceremonies. “Smoking is bad, bad, bad!” they screamed.

“I was surprised at the sheer number of ads, and I was surprised by the quality of the ideas,” he added.

Joseph’s favorite ad was a poster by Cynthia Vera of PS 63 in Manhattan. It shows Snoopy on his doghouse, with the caption: “Dream of a World Without Cigarettes.”

The judges chose good messengers. Nigel’s parents, Lovena Ricketts and Iman Raheem, smoke. So does James’ father, James Jackson Sr.

“I’m hoping to scare them into not smoking,” Nigel said. At the award ceremony March 16, Lovena Ricketts said: “He’s on our case all the time. This is the last time.”

Kaplan has been smoking for four or five years. “Since then I’ve been trying to quit,” he said. “This ad contest is making me think a lot about smoking.”

The meal launched the ad contest.

Second-place winners were Heather Anderson, $7,500 bond, Midwood High School, Brooklyn, and Cynthia Vera, $8,000 bond, PS 63, Manhattan.

Third-place winners were Melissa Ginsberg, $5,000, South Shore High School, Brooklyn, and Jeff Kaplan, $5,000, Bayside High School, Queens.

Fourth-place winners were Lily Lin, $3,000, JHS 158, Brooklyn, and Daniel Seda, $3,000, Adlai E. Stevenson High School, Brooklyn.

Photos by Luciana Whitaker-1) Top winners James Jackson and Nigel Ricketts 2) Contest sponsor Joe Cherner holds up sign by Charles Chapman of the High School of Graphic Arts

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SECTION 2; FEATURES
ON THE TOWN

Tobacco heir lights out against smoking

Ann Gerber
1,802 words
30 March 1988
Chicago Sun-Times
FIVE STAR SPORTS FINAL
33

((PHOTO CAPTION CONTINUED)) Kathy Abelson at SRO Joffrey Ballet benefit. ABOVE: James Bidwell, new chair of Chicago Convention and Visitors Bureau, with Sharon Gist Gilliam, mayor’s chief of staff. Bidwell is veep of Merchandise Mart Properties. LEFT: Marion Simon will receive Senior Centers community service award April 10 at an Alcott & Andrews brunch. Steven Wade, son of the Burton Wades, will play his “Banjo Dancing” April 8 for the Chicago Historical Society Guild debut of new construction. ((CAPTION ENDS))

I’m glad I don’t have to explain to a man from Mars why each day I set fire to dozens of little pieces of paper and then put them in my mouth. Mignon McLaughlin

Patrick Reynolds, 39, is hoping his Reynolds Stop Smoking Program will become as well known as the tobacco company his granddaddy founded. “Chewing tobacco caused cancer and killed grandpa, and emphysema ended my father’s life at 58,” Reynolds said.

“I resolved to sell my stock in the family business, stop smoking forever and try to help others from dying for a senseless habit,” he said. “Two to 3 million people a year die worldwide. We must work to ban all cigarette ads, ban smoking in airplanes, demand clean air indoors, place heavy taxes on cigarette packs.”

Surgeon General C. Everett Koop has praised young Reynolds, who is a spokesman for the American Lung Association. Medical and fitness experts created the cassettes in his anti-smoking program that address the psychological reasons for smoking and quitters’ fear of gaining weight. They also developed beta carotene supplements that are said to restore body tissue damaged by smoking. It is a seven-day regimen; to get it, call (1-800) 445-3274.

The only way to stop smoking is to just stop – no ifs, no ands and no butts.

Gossip, gossip, gossip

Women are going to line up for well-known architect Dirk Lohan, grandson of legendary Mies van der Rohe. Two weeks ago, at Dirk’s 50th birthday, wife and fellow architect Diane Leggee was all sweetness and love, but today it is over. (Savvy women suddenly will need advice on how to rebuild their mansions.)

Talking about divorces, pizza king Marshall Bauer paid big mozzarella to win his freedom from sexy blond Margaret Bauer, who operates the wee and exclusive antiques shop east of the Drake Hotel. But don’t order “everything to go.” Pals report he is madly in love with the beautiful Susan Danenberg.

Governor Jerry? State Treasurer Jerry Cosentino isn’t denying rumors that he’d like to run for that office.

Report on the rich and famous

Jonathon Brandmeier, WLUP’s morning star, and wife Lisa (daughter of restaurateur Angelo Nicelli of Cafe Angelo’s) are home from Acapulco, where he filmed a cameo with Dennis Farina for NBC’s “Crime Story.”

On the road to Bali, Bangkok and Hong Kong are Lee and Marilyn Miglin with son Duke. . . . The Z. Franks of auto fame hired witty accordionist Agnes Sampson of Lincolnwood to entertain at their Palm Springs parties.

Home from Europe are Rich and Martha Melman and interior designer Trudy Glossberg. Trudy is creating the new Traffic Jam nightspot on Ontario, venture of John and Gerry Mau and Bear biggies Kevin Butler and Dan Hampton.

Helen Mangam, legendary nightclub owner, marked her 90th birthday at a party given by her daughter Joan (Mrs. Charles) Wegner III.

The E.B. Smiths Jr. are off to Aspen for skiing, but Peter, 9, is most excited about being batboy April 30 for the White Sox, a treat mother Maureen bid for at the Lake Forest Country Day School benefit.

Ivana Trump, Charlotte Ford and Betsy Bloomingdale join fashionable Chicagoans in wearing the flirty, feminine clothes of designer Victor Costa, who has his own boutique in Marshall Field’s State Street store. His new collection was paraded at a Field’s luncheon for the Hubbard Street Dance Company as a prelude to its April 29 performance and dinner at the Fairmont. In the crowd admiring the sensuous straplesses and romantic florals were Eve Heffer, Jane O’Connor, Janet Newman, Bev Blettner, Susan Grimm, Kay Husman, Linda Robin, Flo Liphardt, Edie Clonan, Kassie Davis, Averill Leviton, Kathy Abelson, Annette Berry, Meta Berger, Lynn Turner, Corinne Brophy, Linda MacLennan, Ilene Greenfield, Josie Strauss, Carol Patt, Jo Deutsch and the Barry Stagmans. Gala chair Shirley Kravitt was in Palm Springs and missed the elegant party. Happy vibes are sewn into every Costa creation.

Joffrey gala rates bravos

“Upbeat, inspiring, a tribute to a great artist,” said Meta Berger, speaking for the Chicago Committee for Joffrey Ballet Friday night at the benefit dinner in the Empire Room after a magnificent performance by the ballet corps mourning its leader. The supper dance attended by 350 toasted Robert Joffrey, who died that morning. His first performance was here in 1957. Stanley Paul played as guests savored shrimp salad, duck, baked Alaska. In the crowd were the Oscar D’Angelos, the Dino D’Angelos, Kathy Abelson, Max Eidelhuber, Frank Morreal, Russell Carter, the Harold Jacobses, the William McKittricks, Gary MacDougal, corporate chairman; Pam Stone, the Dan Pesches, Dana Treister, the Kevin Tynans, the Art Nielsens, Ben Borenstein, Lee Schuessler, the Judd Weinbergs, the Louis Bergers and the Don Lubins.

The $5,000 tables for the April 12 Mayor Washington Foundation gala are selling well, reports chairman Geraldine Freund. Business, professional and civic leaders are adding support and politicians are rushing to be included. Sen. Paul Simon, Mayor Sawyer and Ald. Tim Evans all bought tables.

Pals sang happy birthday to Nancy Ciardelli of Oak Brook at a party in the posh Mid-America Club hosted by Charles III and Joan Wegner. In the group were Nancy’s husband, lawyer Vic; Bill and Carol Parrillo, John and Dr. Mary Ann Malloy. Mid-America manager Axel Grove arranged for the ultimate birthday cake, chocolate, stuffed with mousse and loving wishes.

Samantha, first child, chose “Memories of China” for dinner and brought along parents Gov. James Thomspon and Jayne. . . . Mary Lou Maher of Glorious Hats will show her chapeaux at the Chas. A. Stevens New Image Fashion Show tomorrow at the Fairmont.

Classy Chicagoans

“Frank Olive has done more for horse breeding than the Calumet Farms,” insisted Helen (Mrs. Sam) Casey at the luncheon in Neiman-Marcus, where the famous hat designer met Ladies Who Lunch and Wear Hats. Helen said the best-dressed women at the Kentucky Derby all wear Olive hats. In the group were Kay Husman, Phyllis Caplin, Casey, Cookie Stagman and Zarada Gowenlock.

Actresses Joan Collins, Morgan Fairchild, Loretta Young, Bette Midler and Diana Ross all don Frank Olive chapeaux. Among best customers is Evangeline Gouletas Carey, who has them by the dozens. (Men love women in hats.)

Congrats to Lee Phillip and Bill Bell. Their “The Young and the Restless” soap is 15 years old this week and their husky baby, “Bold and the Beautiful,” is 1. . . . Pusha, facial expert at the Mayfair Regent who keeps Bonnie Swearingen and Laurel Blair looking beautiful, now works in Oak Brook one day a week for plastic surgeon Dr. Eugene Tanski, teaching skin care and makeup techniques. . . . The consul general of Italy and Mrs. Leonardo Baroncelli held a reception Monday in their home. . . . Phyllis Del Gatto Caplin was cheered on her birthday at a Spiaggia luncheon attended by Camille Hatzenbuehler, Kay Husman, Bev Blettner, Barbara Lee Cohen, Anne Romanucci, Elizabeth Arden manager Phoebe Barry, Bianca Daddono and Pamela Sage. Even owner Larry Levy congratulated the stunning redhead.

Field’s fur buyer Stephen Sanders gave the keynote speech at the American International Fur Fair in New York. . . . Dynamite blond Ev Heffer (so smart she does her own complicated income tax) flew to New York for pal Chryssa’s show of her sculpture at the Leo Castelli Gallery. . . . Roberta Walker, wife of former Gov. Dan Walker, serving time in Duluth, Minn., is keeping busy with her Beloux knitwear firm. She showed her fall line in New York. . . . Tennis legend Frank Parker of McClurg Courts jets to Palm Springs for the Nabisco/Dinah Shore LPGA Golf Classic.

TV’s “Golden Girl” Betty White, who plays Rose on the popular series, charmed fans at her Field’s autographing stint Friday. “I was born here but left at 1 year old when my parents relocated. Thursday Field’s executives took me to dine at the Everest Club, and I loved it,” the bubbly blond reported. “I’ll miss my co-stars this summer. Bea Arthur is going to Australia, Rue McClanahan to Russia, Estelle Getty to New Zealand, and me? I’m going to Denver and Phoenix.” White, spokesman for the Morris Animal Foundation, adores pets. Sharing her home are a retired seeing-eye dog, two other canines and a black cat who adopted them all.

Poor Stephanie Sockel never had a Sweet 16 party, so she evened the score with a Sour 17 bash at Leslee’s in Evanston. . . . Clare Lemus is chair of the St. Mary of Nazareth Hospital luncheon April 9 at the Chicago Hilton with the Best of Chicago Designers, produced by Susan Glick. . . . Off on a Caribbean cruise for their wedding anniversary were Gilbert and Lillian Hansen of Palos Hills.

Billy Siegel of That Steak Joynt hosts tomorrow’s luncheon for Bernard Sahlins’ International Theater Festival. . . . Chicagoans in Palm Springs were the Jack Rosens, the Chester Schultzes, the Henry Manns, Ruth Baker and Sally Braude.

When bright and determined Sandra Nichols takes on a job, it is full steam ahead. Chair of the radio marathon for the Chicago Symphony, she has her mother, Jessie Curran, and her daughter, Kendra, working right along with her.

Dr. J. Dennis Freund is in Florida delivering papers on anxiety and fear and on depression, fields in which he is an expert. . . . Singer Tony Bennett, warbling April 12-17 at the Fairmont, will attend the Variety Club gala April 15 honoring Chicago Sun-Times publisher Bob Page and his wife, Nancy Merrill.

Designer Frank Olive met Phyllis CAplin at Neiman-Marcus luncheon. Peggy Matzie (left), Nieman-Marcus veep who was married last week to Hugh McCarthy Jr., and Cookie Stagman at Frank Olive hat bash. Lake Forest Academy alumni Jamaica; benefit April 9 gets boost from Patricia Rich (from left), Mariann Boe and William Barr Jr. LEFT: Ballerina Cynthia Gregory with artist Douglas Hofmann at Circle Gallery party for Cleveland-San Jose Ballet. RIGHT: Photographer Linda; Schwartz is in New York shooting celebs for NBC. Mike Kutza and Cookie Cohen plan April 11 Cinema/Chicago Academy Awards party at First National Bank. LEFT: Ronald and Meta Berger at Joffrey gala in Empire Room. RIGHT: Max Eidelhuber and; Credit: Stuart-Rodgers-Reilly; Tony Romano;

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NEWS

QUEENS NEIGHBORHOODS QUEENS CLOSEUP Ads Look Good – Like Winners Should

By Jessie Mangaliman
898 words
1 April 1988
Newsday
QUEENS
29

(Copyright Newsday Inc., 1988)

Last month, James and his friend Nigel Ricketts, 11, stood before an audience at City Hall, television cameramen and newspaper photographers watching, their parents waiting, too, for the answer. They rapped about the un-cool qualities of smoking. “Whatever you’re into, smoking is out. Because it will kill you, without a doubt.” Then the boys shouted in unison: “DON’T DO IT!”

That’s the winning refrain of a rap song written by the fifth-graders from PS 197 in Far Rockaway who entered it in a citywide antismoking advertisement contest.

Other winning ads: “Cold Turkey Is Better Than Dead Duck,” by Richard Diaz of PS 20 in Flushing; “If You Smoke . . . Why? Can’t You Read?” by Heather Anderson of Midwood High School in Brooklyn, and “Smoking Is Cancer Country. Are You Dying to Go There?” by Charles Chapman of the High School of Graphic Arts in Manhattan.

Hilde’s DiGenearo kindergarten class from Maspeth received $100. They gave the most beguiling performance during the award ceremonies. “Smoking is bad, bad, bad!” they screamed.

“I was surprised at the sheer number of ads, and I was surprised by the quality of the ideas,” he added.

Joseph’s favorite ad was a poster by Cynthia Vera of PS 63 in Manhattan. It shows Snoopy on his doghouse, with the caption: “Dream of a World Without Cigarettes.”

The judges chose good messengers. Nigel’s parents, Lovena Ricketts and Iman Raheem, smoke. So does James’ father, James Jackson Sr.

“I’m hoping to scare them into not smoking,” Nigel said. At the award ceremony March 16, Lovena Ricketts said: “He’s on our case all the time. This is the last time.”

Jeff Kaplan, an 18-year-old senior from Bayside High School, won $5,000 for his video of a man, holding a pack of cigarettes, pointed at passengers in a plane. “Don’t Take Hostages to Your Habit.”

Kaplan has been smoking for four or five years. “Since then I’ve been trying to quit,” he said. “This ad contest is making me think a lot about smoking.”

The meal launched the ad contest.

Second-place winners were Heather Anderson, $7,500 bond, Midwood High School, Brooklyn, and Cynthia Vera, $8,000 bond, PS 63, Manhattan.

Third-place winners were Jeff Kaplan, $5,000, of Bayside High School and Melissa Ginsberg, $5,000, of South Shore High School, Brooklyn.

Fourth-place winners were Lily Lin, $3,000, JHS 158, Brooklyn, and Daniel Seda, $3,000, Adlai E. Stevenson High School, Brooklyn.

Fifth-prize winners, who each received $2,000 in bonds, were: Joann Acevedo, PS 131, Brooklyn; Emilio Caban, PS 54, Staten Island; Jackson Chan, JHS 168, Flushing; Charles Chapman, High School of Graphic Arts, Manhattan; Ann Marie Diaz, St. Vincent Ferrer High School, Manhattan; Richard Diaz, PS 20, Flushing; Jude Dominique, Forest Hills High School; Melissa Huebler, PS 166, Long Island City; Mark Pelligrini, High School of Art and Design, Manhattan; Michael Sande, Midwood High School, Brooklyn; Matthew Sarnoff, Hunter High School, Manhattan; David Skyler, JHS 68, Brooklyn; Huey Truong, JHS 157, Forest Hills, and Linda Tsang, High School of Art and Design, Manhattan.

Photos by Luciana Whitaker-1) Top winners James Jackson and Nigel Ricketts. 2) Contest sponsor Joe Cherner holds up sign by Charles Chapman of the High School of Graphic Arts.

Document nday000020020503dk4102q70

NEWS

QUEENS NEIGHBORHOODS QUEENS CLOSEUP Ads Look Good – Like Winners Should

By Jessie Mangaliman
898 words
1 April 1988
Newsday
QUEENS
29

(Copyright Newsday Inc., 1988)

That’s the winning refrain of a rap song written by the fifth-graders from PS 197 in Far Rockaway who entered it in a citywide antismoking advertisement contest.

Hilde’s DiGenearo kindergarten class from Maspeth received $100. They gave the most beguiling performance during the award ceremonies. “Smoking is bad, bad, bad!” they screamed.

“I was surprised at the sheer number of ads, and I was surprised by the quality of the ideas,” he added.

Joseph’s favorite ad was a poster by Cynthia Vera of PS 63 in Manhattan. It shows Snoopy on his doghouse, with the caption: “Dream of a World Without Cigarettes.”

The judges chose good messengers. Nigel’s parents, Lovena Ricketts and Iman Raheem, smoke. So does James’ father, James Jackson Sr.

“I’m hoping to scare them into not smoking,” Nigel said. At the award ceremony March 16, Lovena Ricketts said: “He’s on our case all the time. This is the last time.”

Kaplan has been smoking for four or five years. “Since then I’ve been trying to quit,” he said. “This ad contest is making me think a lot about smoking.”

The meal launched the ad contest.

Second-place winners were Heather Anderson, $7,500 bond, Midwood High School, Brooklyn, and Cynthia Vera, $8,000 bond, PS 63, Manhattan.

Third-place winners were Jeff Kaplan, $5,000, of Bayside High School and Melissa Ginsberg, $5,000, of South Shore High School, Brooklyn.

Fourth-place winners were Lily Lin, $3,000, JHS 158, Brooklyn, and Daniel Seda, $3,000, Adlai E. Stevenson High School, Brooklyn.

Photos by Luciana Whitaker-1) Top winners James Jackson and Nigel Ricketts. 2) Contest sponsor Joe Cherner holds up sign by Charles Chapman of the High School of Graphic Arts.

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NEWS
KUP’S COLUMN

KUP’S COLUMN

835 words
7 April 1988
Chicago Sun-Times
FIVE STAR SPORTS FINAL
78

The Wisconsin primary indicates that celebrityhood doesn’t always translate into votes. The Rev. Jesse Jackson was accorded adulation by huge crowds that assembled to hear him speak throughout the state. TV and the press received him as if he were the reigning movie star of the day. And he electrified his audiences with his rhyming rhetoric. Apparently most of the voters came to see but not to support, as Tuesday’s decisive defeat by Gov. Mike Dukakis indicates.

THE POLITICAL SHOW, after playing the “hinterlands,” now moves to the Big Time, with a one-day stand April 19 on Broadway. The big question in New York is, “Who, if anybody, will Gov. Mario Cuomo endorse?” Dukakis expects that endorsement, but insiders report Cuomo may be holding off at this time to avoid the embarrassment of Detroit Mayor Coleman Young, who endorsed Dukakis only to have Jackson score a major victory in Michigan. . . . Cuomo, incidentally, will be here Friday, along with Sen. John Kerry (D-Mass.), to address a Democratic Senate campaign fund-raiser in the Fairmont Hotel.

SEN. PAUL SIMON, as predicted by Sun-Times political editor Steve Neal, will announce in Washington today that he is “suspending” his campaign. As we mentioned yesterday, that may make him eligible to receive an additional 47 delegates from the Illinois Democratic State Central Committee. . . . And, if we may paraphrase the title of the Broadway musical smash, Pat Robertson continues as the phantom of the campaign.

THANKS TO G. Heileman Brewing Co., Chicago will continue as a major player in conducting world-class marathons. The firm committed itself to a $3.9 million sponsorship over three years. And the $350,000 to be offered in prize money enables Chicago to compete for the best runners with New York and Boston. . . . Connie Stevens, opening at Drury Lane Oakbrook Terrace April 19, will be among VIPs at the Variety Club Celebrity Ball April 15 in the Hyatt Regency Chicago.

NOW HEAR THIS: Sarah Brady, wife of the White House press secretary, returns here April 22 at the invitation of State’s Attorney Rich Daley to address the Victims’ Rights Conference in McCormick Center Hotel. Sarah was honored here recently by the Illinois Council Against Handgun Violence. And Arthur Hartman, former ambassador to the Soviet Union, should have some interesting observations on Mikhail Gorbachev and glasnost when he addresses the Harvard Club of Chicago tonight at the University Club.

WE EXTEND a hearty welcome to Patrick Reynolds, grandson of the tobacco magnate, who riled his family by becoming an outspoken advocate of nonsmoking. He has moved to Chicago and established the Reynolds Goodman Corp. Its first project is marketing the Reynolds Stop Smoking Program. Patrick will be honored in D.C. today on the World’s First No Tobacco Day, sponsored by the World Health Organization.

EDWARD JAMES OLMOS, best known as Lt. Martin Castillo on TV’s “Miami Vice,” will be in town today to address the Jobs for Progress conference in the Palmer House. He’ll make a strong pitch to increase literacy among Hispanics. Olmos also is the star of a new movie, “Stand and Deliver,” in which he plays a teacher who makes a difference in a tough L.A. school. Olmos was attracted to the role because “it celebrates education.” Incidentally, he’s not sure “Miami Vice” will be picked up.

THE SLIGHT rumble over re-election of City Treasurer Cecil Partee as vice chairman of the city Democratic Central Committee has dissipated, and Partee will win going away. Ald. Jesus Garcia, who sought to challenge Partee, probably will be rewarded later with another role. . . . Adding a year: Illinois’ first lady Jayne Thompson, James Garner, David Frost, Ward Quaal and his son Graham, James Compton, Matt Lamb, Tony Dorsett, Wayne Rogers and Frances Ford Coppola. Anniverary greetings to Ramsey Lewis and Geri.

FORMER CHICAGOAN Steve Friedman, producer of the new “USA Today” TV show, told his audience at Ditka’s yesterday that “the program will complement regular news shows and will break new ground in TV.” The show debuts on Channel 5 Sept. 12. . . . Not for calorie counters: 17 chefs from Our Town’s top restaurants will display their most creative desserts at Cricket’s today in Bailey’s Dessert Heaven Contest. Beneficiary: Boys and Girls Clubs of Chicago.

TONY BENNETT, who opens at the Fairmont Hotel on Tuesday, will be one of the stars at the 100th birthday celebration for Irving Berlin in Carnegie Hall on May 11. Tony’s latest album, “Bennet/Berlin,” is a tribute to the great composer. . . . Reminder to balletomanes: Cynthia Gregory, the premier danseuse, appears tonight with the Cleveland San Jose Ballet in the Opera House. . . . And Supreme Court reject Robert Bork told it at the United Republican Fund dinner: “I was in a group posing for a picture and the photographer asked me to move a bit to the left. That was the best political advice I’ve received this year.”

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News

Globe honored for role in anti-smoking fight

452 words
8 April 1988
The Globe and Mail
A14

The Globe and Mail

The Globe and Mail is among 40 groups and individuals honored by the World Health Organization for their efforts in promoting tobacco-free societies.

Other Canadian honors went to the 1988 Calgary Winter Olympics and to Michael Davies, publisher of the Kingston Whig-Standard , which was the first daily newspaper in Canada to ban tobacco advertising. All three will receive commemorative medals and certificates from the Geneva-based group.

On Aug. 27, 1986, The Globe became the first metropolitan newspaper in Canada to refuse to accept tobacco advertising. In an editorial published that day, The Globe urged the federal Government to move toward a ban on tobacco promotion.

“We do not suggest the ban lightly,” the editorial said. “Nor have we lightly taken our own decision, effective today, to refuse advertisements promoting tobacco in The Globe and Mail.”

The Globe’s publisher, A. Roy Megarry , said yesterday that the decision was two or three years in the making. “When we did it, we did not set out to lead a parade.”

Mr. Megarry – whose tobacco encounters consisted of five Woodbines smoked on a Saturday afternoon when he was 6 – said he consulted The Globe’s editorial board and the consensus was that tobacco, “taken as directed,” was harmful to not only the smoker but also those around him.

Tobacco advertisements generated $260,000 in revenue during the year before the ban, out of total Globe revenue of $160-million.

The Whig-Standard was commended for “voluntarily closing its pages to tobacco advertising effective Jan. 1, 1985.”

The citation published by the Kingston paper yesterday says it was “the first daily newspaper in all of Canada to do so. By the decision to put its social conscience before its commercial interests . . . the newspaper has promoted WHO’s concept of a tobacco-free society.”

Mr. Davies, who quit smoking six years ago, said he was surprised to learn of the award.

The Calgary Winter Games was recognized for being the first smoke-free Olympics.

Others honored include: . Actor Larry Hagman, of the television series Dallas, an anti-smoking campaigner who carries a battery-operated fan to blow away smoke; . Patrick Reynolds, grandson of the founder of the R. J. Reynolds tobacco company, for selling all his stock in the family business and calling for a smoke-free United States by the year 2000; . Tokyo taxi drivers Ryokichi Hirayama and Koichi Yasui for bringing about changes in laws to allow them to designate their cabs as smoke-free vehicles; . Former U.S. president Jimmy Carter, previously a supporter of the tobacco industry, who now endorses the concept of a smoke-free society.

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Grandson Of Tobacco Magnate Pushes Stop Smoking Kits

BRENDA C. COLEMAN
667 words
10 April 1988
The Associated Press

CHICAGO (AP) _ Patrick Reynolds, grandson of tobacco magnate R.J. Reynolds, is pouring his anti-smoking fervor into a behavior-modification kit to help people kick the habit.

Reynolds said in an interview Saturday he has set up headquarters in Chicago for his business, the Reynolds Stop Smoking Program, which sells kits bearing the same name.

The kit, being test-marketed in 20 cities, contains audio cassettes, a workbook and a 30-day supply of beta carotene, a naturally occurring nutrient that some studies have suggested may reduce lung cancer risk, he said.

The kit is just the latest effort by Reynolds, 39, who has become an increasingly active anti-smoking campaigner since he gave up cigarettes four years ago. He has promoted his message in television talk show appearances, letters to the president and in congressional testimony.

His efforts attracted the attention of the World Health Organization, which honored Reynolds at a Washington ceremony Friday along with other activists including Victoria Brynner, daughter of lung cancer victim Yul Brynner, actor Larry Hagman and former President Jimmy Carter.

Reynolds’ motive is a very personal one.

“My grandfather, R.J. Reynolds, helped popularize smoking in America … and I want to do everything I can, now that we know how dangerous it is, to help people stop,” he said Saturday.

Reynolds said his only memories of his father, R.J. Reynolds Jr., are “of a man lying down gasping for breath.

“He died of emphysema at 58 … caused by his cigarette habit, when I was 15.”

Though Reynolds took up the habit four years later, “for the usual reasons, wanting to attract older girls and so on,” he stopped in 1984 and became “increasingly disturbed about what was going on.

“And I found that cigarettes, for example, were the most heavily advertised products in all of America. Tobacco companies were spending over $2 billion a year advertising cigarettes. That amounts to $8 a year for every man, woman and child in this country.”

Believing cigarette companies target their ads at the young, Reynolds testified in 1986 before Congress in favor of a ban on all cigarette advertising.

He said he also has pushed for raising cigarette taxes, banning smoking on airplanes and enacting tough clean indoor air laws, and has endorsed a project to support product liability lawsuits against tobacco companies.

Calls to the Tobacco Institute in Washington on Sunday were not answered. The tobacco industry claims no link between smoking and disease has ever been proven.

Reynolds’ activities have drawn criticism from his siblings, who have claimed his campaign is a publicity stunt. The tobacco heir has just completed a book about his family, due out next year with the tentative title, “The Gilded Leaf: Three Generations of the R.J. Reynolds Tobacco Company and Fortune.”

But Reynolds said he has given up his acting career, which included a number of television appearances and the lead role in the science fiction movie “Eliminators,” to devote all of his time to anti-smoking activities.

In his new venture, he said he has sold about 11,000 of his behavior-modification kits at $19.88 each since he began marketing them last Christmas through a toll-free telephone number advertised on television. He also plans to market the kits to corporations and hospitals.

The man who inherited $2.5 million from his grandfather when he turned 21 but later sold his stock in RJR Nabisco Inc., the conglomerate that runs the family tobacco company, said he plans to donate a substantial portion of the profit from the kits to the American Lung Association, American Cancer Society and other anti-smoking groups.

Reynolds serves as a “roving ambassador” for the American Lung Association, spokeswoman Elaine Chapnick said Sunday.

But she said Reynolds’ stop-smoking kit has not been evaluated by the association, which sells its own kit containing a videotape, audiotape and workbook for $59.95 through local lung associations.

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NEWS
PEOPLE

PEOPLE

TIMES NEWS SERVICES
131 words
11 April 1988
The Seattle Times
FIRST
A3

Tobacco is the name,

quitting is the game

Patrick Reynolds, grandson of tobacco magnate R.J. Reynolds, is pouring his anti-smoking fervor into a behavior-modification kit to help people kick the habit.

Reynolds has set up Chicago headquarters for the Reynolds Stop Smoking Program.

The kit is just the latest effort by Reynolds, 39, who has become an increasingly active anti-smoking campaigner since he gave up cigarettes four years ago. He has pressed the issue on TV talks shows, in letters to the president and in congressional testimony.

Reynolds said his only memories of his father are “of a man lying down gasping for breath. He died of emphysema at 58 . . . caused by his cigarette habit, when I was 15.”

Caption: CHH

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NEWS

Briefly

159 words
11 April 1988
USA Today
FINAL
02A

Former Democratic vice presidential candidate Geraldine Ferraro blames herself for son John Zaccaro Jr.’s conviction Saturday of selling cocaine to undercover officer. She says he was set up; he’ll appeal. … Tony Aliengena, 9, landed small plane Saturday in California to claim record as youngest pilot to fly across USA and back. … Archbishop John Quinn, 59, who shocked San Francisco area Catholics last November by leaving on sabbatical to learn how to cope with stress, returned to work Saturday “completely refreshed.” … Patrick Reynolds, grandson of tobacco magnate R.J. Reynolds, is test-marketing in 20 USA cities a behavior-modification kit to help people kick smoking. … Eleanor Mondale, 28, daughter of former vice president Walter Mondale, married Chicago Bears offensive tackle Keith Van Horne, 30, Saturday in Hudson, Wis.

CUTLINE:NEWLYWEDS: Eleanor Mondale and Keith Van Horne

Reported by Sally Ann Stewart and Lauralee Mencum

PHOTO;b/w,AP(HF,Eleanor Mondale,Keith Van Horne,O)

Document usat000020011118dk4b00hvs

NEWS

PEOPLE

1,360 words
11 April 1988
Newsday
NASSAU AND SUFFOLK
09

(Copyright Newsday Inc., 1988)

Worst actor (dis)honors for Cosby, Madonna

Madonna became a two-time loser in Hollywood last night, slinking away for the second straight year with the Golden Raspberry award as the past year’s worst actress.

But the night’s biggest Bronx cheers went to Bill Cosby, who was saddled with an unprecedented triple crown: Cosby was dishonored at the Worst Achievement in Film awards ceremony as the worst actor, writer and producer of 1987.

It was no easy matter for Madonna to obtain her two consecutive worst-actress Razzies. She needed two almost unbelievably disastrous pictures as vehicles – and she got them.

Last year, she had “Shanghai Surprise,” filmed with her husband, Sean Penn. This year, she did it by herself in “Who’s That Girl?” with a performance The Wall Street Journal called “frightening.” Although the movie itself didn’t get the worst-picture Razzie, it came close in the balloting by 185 film critics, professionals and frequent movie-goers from around the United States and Canada.

Worst picture dishonors this year went to Cosby’s “Leonard Part 6,” a $27-million fiasco. Leonard not only had to beat out Madonna’s loser, but also worsted the likes of “Ishtar,” “Jaws: The Revenge” and “Tough Guys Don’t Dance.”

Not to worry about the other worstfilm nominees: They may not have gotten the overall Razzie, but they did plenty bad enough in other categories.

Norman Mailer and Elaine May, directors respectively of “Tough Guys” and “Ishtar,” tied for the worst director dishonor.

One reason Cosby got the worst actor award was that voters didn’t feel they could give it to the other-than-human “Bruce the Shark,” star of the latest “Jaws” sequel. Bruce, however, was given a special Razzie for worst career achievement as a result of his monstrous work in “Jaws,” “Jaws 2,” “Jaws 3-D” and last year’s “Jaws: The Revenge.”

Other actors roundly Razzed in the eighth annual parody of the often pompous Academy Awards were Daryl Hannah in “Wall Street” as worst supporting actress and young David Mendenhall, who took dishonors as both worst supporting actor and worst new star for his performance as the insufferable, whining son of Sylvester Stallone in “Over the Top.”

Stallone himself is no stranger to the Razzies. He was dishonored as worst actor in 1985 for his work in both “Rambo: First Blood Part II” and “Rocky IV.” In 1984 he was worst actor for “Rhinestone.”

“I Want Your Sex,” the overdone ditty from “Beverly Hills Cop II,” undercame four other nominees in the contest for worst song. The worst-song Razzie again was the evening’s lowlight, as lyrics from each of the nominees were subjected to dramatic readings before the dishonoree was announced.

Other candidates included “El Coco Loco (So, So Bad)” from “Who’s That Girl?” “Let’s Go to Heaven in My Car” from “Police Academy 4,” “You Can Be a Garbage Pail Kid” from “Garbage Pail Kids’ Movie” and “Million Dollar Mystery” from the movie of the same name. Kick-the-habit kit to be sold by tobacco heir

Patrick Reynolds, grandson of tobacco magnate R.J. Reynolds, is pouring his anti-smoking fervor into a behavior-modification kit to help people kick the habit.

Reynolds said in an interview Saturday he has set up headquarters in Chicago for a new business called the Reynolds Stop Smoking Program, which will sell kits bearing the same name.

Reynolds’ motive is a very personal one.

“My grandfather, R.J. Reynolds, helped popularize smoking in America . . . and I want to do everything I can, now that we know how dangerous it is, to help people stop,” he said Saturday.

Reynolds said his only memories of his father, R.J. Reynolds Jr., are “of a man lying down gasping for breath.

“He died of emphysema at 58 . . . caused by his cigarette habit, when I was 15.”

Hannah Louise Tyler, the nation’s second-smallest surviving infant, has gone home at last.

When she was born 11 weeks premature Nov. 5, Hannah weighed in at 14 ounces, just one ounce more than the nation’s smallest surviving infant. When she left the hospital in Denver Saturday, she was a relatively hefty 6 pounds.

During most of her five-month hospital stay, Hannah has been attached to a respirator, but doctors say her lungs sustained little damage and they have detected no signs of brain damage or other major problems.

“She has avoided any major complications,” said neonatologist Dan Hall. “We have no evidence of any significant lifetime handicap.”

“I knew she was a fighter,” said Hannah’s mother, Kathy Kotlen, 35. “She’s kind of got that inner strength.”

Hannah’s father, Morgan Tyler, 42, a professional contract bridge player, said his daughter is alive only because “the physicians and staff chose to put out the effort.”

Hannah will continue to receive a small amount of oxygen at home through a tube to help aid her growth. A pediatrician will see her once a week, and a physical therapist will help Hannah’s mother develop exercises for the child. Author honored by alma mater

Novelist Saul Bellow can add the highest honor of his alma mater to his other awards, which include the Nobel and Pulitzer prizes for literature.

Bellow, the author of “Herzog,” “Mr. Sammler’s Planet” and other works, has won Northwestern University’s Alumni Medal, the school, in Evanston, Ill., said Saturday. The 1937 graduate of Northwestern received the school’s College of Arts and Sciences Merit Award in 1958 and an honorary doctor of letters degree in 1962.

Bellow, a professor at the University of Chicago and lecturer at Oxford University, also lists among his honors the Croix de Chavalier des Arts et Lettres and the Legion of Honor from France.

His most recent works are “Him With His Foot in His Mouth and Other Stories” in 1984 and “More Die of Heartbreak” in 1987. Talking trash about DeBarge

The former landlord of El DeBarge is suing the pop singer for $12,000 for damage allegedly done to an apartment he leased in Grand Rapids, Mich., officials said.

According to the suit filed Friday by Grand River Investment Co., DeBarge leased the house from Sept. 11, 1984, until he was evicted in January, 1986. An inspection after his eviction found damage to the landscaping, interior walls, broken windows, damaged kitchen cupboards, curtains, carpet and other items, the lawsuit said.

“The place was just trashed,” said Stephen Ryan, the attorney for the company, who said DeBarge lived in the house with his parents.

DeBarge’s uncle, the Rev. William Abney, said the allegations were ridiculous.

“They’re picking on him,” Abney said. “No other large city would have treated a star of this magnitude like this.”

DeBarge reached the top of the pop music charts with the single “Who’s Johnny?” as well as several songs performed with family members in the singing group DeBarge.

Photos-1) Madonna. 2) Bill Cosby. 3) AP Photo-Hannah is cuddled by sister Molly before leaving the hospital

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