Motivating youth to stay vape & tobacco free • Empowering smokers to quit

An anti vaping & anti smoking group - Free quit smoking tips - Anti smoking & anti vaping news - Anti e-cigarette & anti tobacco education for children & teens


8117 W Manchester Ave Suite 500 · Playa del Rey CA 90293

Tel. (310) 577-9828


November 29, 1999

Contact: Office Manager or Patrick Reynolds
Tel: (310) 577-9828

Click on the above photo
for a larger file

Pierce Brosnan’s Lark ad, and his trailblazing later promise
not to smoke as James Bond

Pierce Brosnan once appeared in this ad and in a TV commercial for Lark cigarettes in Japan. The ads have not been seen before in the US.

However, Brosnan later saw the light, and forswore smoking as James Bond.

"Brosnan’s promise not to smoke as Bond shows strong leadership in
the Hollywood community. It stands as a trailblazing example for other film
stars," said Patrick Reynolds, an anti-smoking activist from the Los
Angeles group, Tobaccofree.Org. "We hope others will follow his courageous

Like Brosnan, Reynolds has also changed his views about cigarettes: he’s a grandson of R.J. Reynolds. Patrick’s father, R.J. Reynolds, Jr., died from smoking in 1964.

"Our mission is to build awareness among youth of smoking by movie stars," says Reynolds. "They have a strong influence over our kids. We also want to send a message to Hollywood. Our policy is not to censor the movies, but instead to deliver a little healthy shame to stars who glamorize tobacco," said Reynolds. “If a film glamorizes smoking, we think theatres playing it should run an anti-tobacco spot among the previews."

Such anti-smoking spots ran in movie theatres in Florida, which later reported a 19% drop in youth smoking as a result of its wider Truth Campaign, which also uses TV, radio and billboard ads, and materials distributed in schools. The Truth Campaign is sponsored by the Florida Department of Health’s Tobacco Pilot Program in Tallahassee.

Near the beginning of his new film ‘The World Is Not Enough,’ Bond presents a cigar to Moneypenny, saying, "I thought you might appreciate this." But she promptly throws it into the trash. In The Thomas Crown Affair, Brosnan made a choice not to smoke at all.

Other stars who have been criticized for smoking in films include Winona Ryder, John Travolta, Ethan Hawke, and Gwenneth Paltrow, Will Smith, and Sylvester Stallone.

Charlie Sheen also appeared in a tobacco ad in Japan, for Phillip Morris’ Parliament.

The James Bond movie ‘The World Is Not Enough’ opened on Friday, Nov 19.

Charlie Sheen’s Parliament ad,
also run in Japan
(No larger file available)

Additional Resources
is the best website
we know of on this topic.
A large photo file of Brosnan’s
ad for Lark cigarettes At this site, on the left pane, under Archives, click on the link ‘Search News’. Type in Pierce Brosnan. A recent report on smoking in films. Source of the Brosnan and Sheen tobacco ad photos Additional photos, Patrick Reynolds’ bio Excerpt from a 1993 United States General Accounting Office Report: "…They may, however, use American entertainers, such as movie stars, in cigarette advertisements to project a ‘made in USA’ theme (i.e., to show that it is a U.S. product). For example, James Coburn, Pierce Brosnan, and Robert Wagner starred in a series of TV commercials (adventure vignettes) for Philip Morris’ Lark brand Cigarettes in Japan…."


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The Foundation for a Tobacco Free World merged with the Foundation for a Smokefree America in 2019. We are an anti vaping and anti smoking international group with a global outreach and mission.

Global tobacco industry photos at this site by Rocco Rorandelli, View his work in our Photo Gallery.

The Foundation for a Tobaccofree World is firmly on the side of the global health community, and is not associated with The Foundation for a Smoke Free World, to which Big Tobacco's Philip Morris has pledged $80 million annually.

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