Yes on Prop 29 TV Spot



PR Newswire, 400 word press release (posted June 3, 2012 by Sacramento Bee and other news outlets)

Full length press release: Few California voters aware State has one of nation's lowest tobacco taxes

News Coverage

Prop 29 Loses by 28,000 votes out of 5 million cast



Click this link only to download
HD broadcast quality version of
the TV spot - 811 MB

To view the YouTube video, click screen at left. It got 15,000 views between first posting on May 31 and June 5th, election day.The text link above will result in an 811 MB download, during which you will see a blank screen for up to an hour.

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Contact Christine Hou
1.310.577.9828 / cell 1.310.880.1111

8117 West Manchester Ave PMB 500
Playa del Rey CA 90293





As Patrick Reynolds speaks, to his right we see a list scrolling upward of the 32 other states with higher tobacco taxes than California's. 

Throughout the spot, we see the static title in red:

California  87 cents

List of State tobacco taxes scrolling up:

Alaska     $2.00
Arizona     $2.00
Arkansas     $1.15
Connecticut     $3.40
Delaware     $1.60
DC     $2.50
Florida     $1.40
Hawaii     $3.20
Illinois    $0.98
Indiana     $0.995
Iowa     $1.36
Maine     $2.00
Maryland     $2.00
Massachusetts     $2.51
Michigan     $2.00
Minnesota     $1.60
Montana $1.70
New Hampshire     $1.68
New Jersey     $2.70
New Mexico     $1.66
New York     $4.35
Ohio     $1.25
Oklahoma    $1.03
Oregon     $1.18
Pennsylvania     $1.60
Rhode Island     $3.46
South Dakota     $1.53
Texas     $1.41
Utah     $1.70
Vermont     $2.62
Washington     $3.02
Wisconsin     $2.52

Source for the State tobacco taxes quoted above is the Campaign for Tobaccofree Kids: 

Patrick Reynolds:

Did you know 32 States have tobacco taxes higher than California's?

If cigarettes cost a dollar more, fewer kids will start smoking, and more smokers will quit.

That means saving lives, and we’ll all save on future health care costs.

Big tobacco is spending $40 million to stop Prop 29. Don’t believe their ads.

Let's get our tobacco tax where it ought to be. (The title in red, 87 cents California, now changes to $1.87 California in green.)

Vote yes on 29.

We see the title Yes on 29 come on screen.  

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