Tobacco Wars!
The Battle for a Smokefree Society

A motivating, educational and entertaining talk
for Universities, Health Conferences
and the local Community

Empowers college students to see how tobacco advertising has targeted teens, women, minorities, uneducated Third World peoples, and even students' own unconscious minds

Examines how the tobacco industry has amassed excessive influence over Congress, through huge political donations, political advertising and an army of lobbyists.

Creates a new awareness of the influence of smoking by TV and movie stars

Educates students to make more responsible choices about alcohol and drugs

Helps smokers come out of denial about their addiction

Includes colorful anecdotes and stories about the RJ Reynolds family

Motivates students to make ethical choices, think positive, and talk to others about problems and not isolate

Revives the ancient, lost tradition of initiation. Mr. Reynolds informally initiates students. The core message is that, in time, life will decidedly bring painful moments -- and when difficulties do arise, they should stay with the problem at hand, talk to someone about it, and resolve it -- instead of immediately escaping into common mood alterers such as tobacco, food, alcohol, drugs, TV, music, or work -- as so many adults commonly do.

Inspires students to renew their faith in the "wondrous future ahead in the next century," to add new motivation to hold on to their health for the "coming incredible years."

A closing vision of the future: a society free of tobacco in the 21st Century

Q & A session (one third to one half of the 90 minute program)

Reception following, if desired

e-mail: · 8117 W Manchester Ave Suite 500 · Playa del Rey CA 90293
(310) 577-9828 ·


RE: Patrick Reynolds' talk
for Universities and Health Conferences
Tobacco Wars: The Battle for a Smokefree Society

Quotes and references
Cost of live talks

Co-sponsor ideas and talking points
Topics: talk for colleges / health conferencess
Full text of the talk for middle and high schools
Video and audio clips from his talk for youth

Dear Lecture Programmer,

Patrick Reynolds is a grandson of R.J. Reynolds, who founded the tobacco company which makes Camels and Winstons. But after his father R.J. Reynolds, Jr. died from smoking, Patrick chose in 1986 become the first tobacco industry figure to turn his back on them. It had impact at the national level. Since then, Mr. Reynolds has testified before Congress and many State legislatures. Patrick has appeared on The Today Show, Larry King, and in profiles by Tom Brokaw and Dan Rather, CNBC, CNN, Fox News, 60 Minutes, and many other national shows.

Today he is one of the nation's best known tobaccofree advocates. Patrick Reynolds is a man who is making a difference with his life.

This top speaker combines tobacco education and motivational speaking. He briefly broadens his message to include drugs, alcohol, ethics, positive thinking, and more.

It may be unnecessary to use your school's budget for guest lecturers. The tobacco control officer in your local county health department may immediately agree to co-sponsor his talks, especially if one or two talks at local high schools or middle schools are added on.

Another likely cosponsor is the community relations director of a local hospital. Live talks generate much goodwill for hospitals, who build a bridge to their community through the local news coverage of Mr. Reynolds' appearance. More importantly, this will bring the tobaccofree message to your entire city.

You’ll also receive plenty of support from your local coalition fighting tobacco. Tobaccofree coalitions are frequent contributors to his talks, and will otherwise help and support his visit. To obtain their phone number, ask local health groups in your city, such as the American Cancer Society or Heart or Lung Associations.

I hope you will email or mail these materials to others who may wish to join you in cosponsoring this speaker.

You'll find additional cosponsor ideas and fee information in the materials which follow, along with references and quotes from past clients. Video or audio clips from his talk for teens are posted at

Student awareness of the tobacco issue is strong, and attendance has been excellent recently. At SUNY Potsdam, a campus of only 7,000 students, he drew over 175 students -- and no extra credit was offered. At colleges, his talk consistently draws raves from students, faculty and community members.

Mr. Reynolds' program generally runs 90 minutes -- 45 minutes of lecture, and 45 minutes of Q & A. Following the Q & A program, he likes to invite interested audience members to join him for an informal reception.

Patrick Reynolds has been called powerful and inspirational, and his talk makes a lasting impression on students. The complete information package on his live talk for colleges and health conferences follows.

A live appearance by Patrick Reynolds will have a real impact on the lives of the youth Mr. Reynolds speaks to. Call me to discuss having him speak or tour in your community. Working together, we will make a difference in many lives.

Very truly yours,


Office Manager

(310) 577-9828






"Students, faculty, and community members were unanimous in their praise of his excellent talk."
     The University of California at Irvine

"A superb and timely program, enthusiastically received, with a house filled to overflowing, and excellent TV, radio and newspaper coverage!"

John Groves
Augusta College

"Thank you for the magnificent presentation you made at our launch meeting for our nicotine patch, Habitrol. Your unique perspective, coupled with honest and forthright communications skills, touched the hearts of the 1500 folk present. The standing ovation midway through said it all."

Joe Zack, Ciba Geigy Pharmaceuticals

"Not only did you give us a successful event, but you gave a great boost to our public image. The TV media strongly covered your visit, and so you have had Mississippi College's name before the public a great deal. The print media also gave us a lot of ink, with a front section-page feature story which took up three quarters of the page! I cannot imagine what all that would have cost us, if it were even buyable!"

Tom Washburn
Mississippi College

"Our conference was a huge success, in large part due to your participation. You were highly motivating; all left the conference with renewed strength. And what successful media coverage! We had several TV stations, radio stations, and the state's largest newspaper. To say the least, I am very pleased."

Neil Hann
The Oklahoma Dept of Health

"Your presentation went over very well. People remember concepts when emotional pictures are created and linked together to illustrate a point. This is what you do so well. When people are moved emotionally, they will remember, and they will take action. The audience loved this emotional link, as I did, with a splash of humor thrown in here and there. Nice touch. I was also impressed with your knowledge and delivery. Your presentation was sincere and heartfelt, as well as humorous and informative. For these reasons, it was most enjoyable. I will be talking to our marketing and public relations departments regarding your talk. Thank you again for a wonderful presentation."

Kim Aumais
Hoechst, Marion, Roussel Pharmaceuticals

"The Kickoff was a great success as evidenced by the media coverage (TV, radio, newspaper) that participated. Your presentation was the highlight of the afternoon's agenda, and you were definitely the person who drew the media coverage."

Tom Uram
County of Orange

"An extremely powerful lecture which drew a large crowd and a front page story. He was personable, knowledgeable, and professional, and attracted people from all sections of the community."

Jarrod Harrison
Modesto College

"Attendance was outstanding, and the media coverage -- TV, radio, and newspapers -- was terrific!"

Julie Patzwald
California State University



The Governor of Maryland

"What a speaker! He was dynamic and highly knowledgeable, and what media coverage! I want to have him back."

The Medical College of Georgia   



Local hospitals' Community Relations Directors often fully sponsor his live talks for youth and adults. Here are talking points for your five minute call!

Lecture programmers have high praise for Patrick Reynolds' talks. See what past clients say.

Mr. Reynolds can also present his talk for youth at a local school. Click here for the the complete information package his talk for high and middle schools.

Patrick Reynolds has been called persuasive, powerful and provocative. He's a speaker who touches audiences deeply with his humor and insights.

Below are the current topics he covers in his university / health conference talk.



"Life brings all of us difficult moments and obstacles, and when these moments come, don't escape by using tobacco, drugs, alcohol, food, sex, or even music. Instead, stay with the problem, and talk to someone about it. Take a step to solve it. Life gets tough at times, but you can do it!" says motivational speaker Patrick Reynolds in his university lecture program and keynotes.

On America's poly-addictions: cigarettes, food, alcohol, drugs, sex, music, movies, TV -- even work "Why are so many of us addicted to one or more of these? The answer is simple: we seek to avoid our pain. When we change our mood with diversions like these, we numb out, shut down and shut out our pain -- and we do nothing to solve the problem that's the cause of it.

"The solution: in difficult moments, avoid substances and other diversions. Instead, think about what's causing your difficulty, try to clearly identify and be conscious of the problem, and absolutely talk about it to others. It's by talking about our problems that we can best solve them, and begin to heal. So stay with what's bothering you, talk to someone, and take a step to solve your problem.

"And don't alter your mood with smoking, alcohol, drugs, music, sex or even working too hard. Tough it out instead, and do the work at hand. Life is not meant to be easy -- it's difficult by design. It's by our personal struggles that we build and define our character. Dealing with life's obstacles and setbacks empowers each of us to become stronger, and to reach our full potential as adult men and women."

An Initiation To help prepare students to deal responsibly with tough moments in their lives (and not resort to drugs, alcohol or tobacco), Mr. Reynolds revives the universal ancient tradition of initiation. In this inspiring section near the close of his talk, he points out,

"For many thousands of years, in diverse societies all over the world, the older members of the tribe knew to take the younger ones out into the forest or desert to initiate them into life. Although there was no radio or newsmedia, tribes all over the Earth intuitively engaged in this practice. This formerly widespread tradition and rite of passage and has been all but forgotten by modern society.

"Often initiation would last two days or more, and it almost always involved inflicting pain on the younger ones, such as a ritual wound or fasting. At the core, the purpose was to let youths know that life would be painful at times, to expect it, and that this is a normal part of adult life. At the conclusion, most initiation rites would welcome the young to the world of adults.

Speaking to a full house. Patrick Reynolds is a well-known tobacco educator and motivational speaker. His anti-tobacco university lecture programs have won rave reviews. He is also a highly rated keynote speaker for anti-smoking health conferences.

"So I'm going to take a few moments now and initiate you. I'm not going to inflict physical pain or have any rituals. I'm just going to first state what might seem obvious at first: there's bad in the world, like tobacco advertising. Just because it's there, doesn't make it okay. We're all conditioned daily to accept tobacco ads, such as countertop displays -- they're everywhere. Remembering the truth about these ads empowers us to think critically.

"Second, most adults know that at times, life brings some painful moments and obstacles. It's designed to be that way. It's by our struggles to succeed against adversity that we build our character and define who we are. It's by staying with whatever difficulty life throws at us that we heal, and solve, our problems — not by running away.

"But many adults will often escape their pain with cigarettes, food, alcohol, drugs, TV, or even work. A lot of teens use music. So the second message of this initiation is when problems arise, don't alter you mood by running away to these. Instead, stay with your problem, think about it, talk to others about it -- a trusted teacher, your parents, the school counselor, your friends. Talk, and take steps to solve the problem. You can do it!

Do the work — don't take the easy path. Only a baby gets instant whatever it wants whenever it wants it. Adults have to delay, and wait for gratification.

So stay with the problem, talk about it to others, take a step to solve it, and move on. You can do it -- you're up to the challenge. You're initiated now -- welcome to the world."

Note to college programmers

The initiation above, a theme woven throughout the talk,
might be a good headline for on-campus promotion of the lecture.

What explains the 73% upsurge in teen smoking between 1988 and 1998? Youth smoking has been on the decline since 1998, thanks in part to effective new tobacco education programs in a few States. But in 1988, Joe Camel was introduced, and from 1988 to 1998, teen smoking soared by 73%. A recent CDC study showed that cigarette ad campaigns appearing to target youth, such as the cartoon camel and the Marlboro Man, were a significant factor in the dramatic upswing in teen smoking. The study also pointed to an increase of movie stars smoking in TV and movies. Mr. Reynolds also points to new research, showing that there is a keen sense of diminished expectations among today’s teens.

Mr. Reynolds believes the new pessimism and anxiety among youth has also helped fuel the rise of teen smoking and campus binge drinking. In a recent paper for the Stanford Medical Review, he identified a third, new factor explaining the recent increase in youth smoking. He points to market research by Coca-Cola, which showed that great numbers of young people today suffer from intense anxiety about the future and "an acute sense of diminished expectations." (Time, May 30, 1994). He notes that a Yankelovitch Partners study said that 50% of children ages 9 - 17 are worried about dying young. (Time, May 3, 1999)

"Believing they face a bleak future," says Mr. Reynolds, "many teens may be prone to engage in high risk behaviors before an uncertain tomorrow arrives." He says that this attitude has contributed to recent increases not only in teen smoking, but also to drug use, and the rise of binge drinking on campus.

To counteract this new attitude, he devotes a brief section of his talk to motivating students to believe more strongly in the future. He encourages them to talk to others and not isolate, to think more positively, and to reevaluate what real wealth is. He questions whether wealth is just about material things, and inspires students with his own strong faith in the future, and that the 21st century will be a truly extraordinary time. Mr. Reynolds concludes this section by urging the audience to avoid tobacco, drugs, alcohol, and to hold on to their health for the great and amazing years ahead.

Health advocate Patrick Reynolds is a popular motivational speaker. His anti-tobacco university lecture programs have won rave reviews. He 's also a highly rated keynote speaker at anti-smoking tobacco control health conferences.

Campaign Finance Reform is Key In recent years, we have made tremendous strides in our fight against the tobacco industry. Our greatest progress has come from local governments, which have passed hundreds of 100% smoking bans, vending machine bans and sales-to-minors compliance checks. A few State Legislatures have passed progressive Statewide laws. Others languish in the status quo.

Our greatest win came from the Judicial Branch of government, which awarded $246 billion in settlement of the States' lawsuits.

In spite of the overall progress made by other divisions of government -- the courts, State legislatures, and especially local governments -- Congress has done almost nothing to regulate Big Tobacco. For thirty years, Congress has passed no bills making it harder for children to purchase cigarettes, no laws to limit cigarette advertising, and no Federal workplace smoking law. And Congress has to date passed no substantial increase in the Federal tobacco tax, so that the US tobacco tax continues to be among the lowest in the industrialized world.

The primary reason for Congress' stunning leniency on Big Tobacco is our system of campaign finance.

Looking at the larger picture, many other industries have also amassed excessive influence over Congress, through huge political donations and hundreds of hired lobbyists. Mr. Reynolds points out that many large corporations have amassed truly awesome power over our government. The tobacco industry, he says, is a prime example of excessive corporate influence over Congress. He says, "Now is the time for campaign finance reform."

Right now, more dollars are flowing to our elected officials than ever before. Despite politicians' claims that these donations have no effect over the way they vote, no corporate executive gives away millions of company dollars without expecting something substantial in return. Any executive who did would be fired.

In fact, studies show that politicians who accept donations from the tobacco companies are several times more likely to vote the way Big Tobacco wants them to. Thus our system of campaign finance has effectively allowed the tobacco industry to elude significant regulation by Congress for three decades.

Mr. Reynolds says that public finance of campaigns, while not perfect, would keep our politicians more honest, and would cost every American just $4.00. He also believes that the Internet offers some excellent possibilities for reducing the cost of political campaigns.

Supreme Court says that regulation of tobacco should be left to Congress, not the FDA In March, 2000 the Supreme court voted 5 to 4 that Congress should regulate tobacco, and the FDA had no authority, until Congress bestows it on them. The tobacco industry's attorneys had presented arguments to the Court that the FDA would almost have to ban tobacco. But FDA regulation would not in fact have done this. Instead it would have brought about meaningful FDA regulation of the cigarette companies at the national level.

The court ruled that Congress has the authority to give the FDA regulatory authority. But Washington has done almost nothing in the past to regulate Big Tobacco, and it's a setback that the Supreme Court did nothing to bring Congress into check in this area.

Lawsuits We’ve seen multi-million dollar awards to single smokers, a $246 billion settlement with 50 States, and a new Federal lawsuit filed by the Justice Department. Key question: should smokers be held accountable for the disease they bring on themselves by smoking? Mr. Reynolds asks in response, "Should the tobacco industry then go unaccountable for its portion of the responsibility? Ninety percent of US smokers became addicted before reaching age 19, and this product is as addicting as heroin. It's our children who made the 'choice' to smoke and then got addicted."

He believes the tobacco industry should in fact pay the damages for its share in the problem. Even before the documents provided by the whistleblowers came to light, one court held the smoker 60% responsible, and the tobacco company being sued 40% liable. When solid evidence was introduced that the tobacco industry targeted teens, and knew all along that its products were addictive and caused death, the balance of liability then shifted toward Big Tobacco.

Secondhand smoke The new workplace ban in Federal buildings should be extended to all workplaces. Sadly, OSHA won't rule, because it fears having its budget chopped by powerful members of Congress in reprisal.

And -- California's new 100% ban in nightclubs and bars. Is it working? Studies of sales tax revenues show that business actually increased following the smoking ban -- contrary to the alarmist spin of Big Tobacco-backed "Restaurant Associations."

Anti-tobacco motivational speaker Patrick Reynolds is a well known tobacco educator. His anti-smoking university lecture programs have won rave reviews from faculty, students and the local community. He is also an excellent keynote speaker for anti-smoking tobacco control health conferences.

Is smoking a matter of personal choice? A false spin: there's not so much choice, once you're addicted.

Is tobacco use a personal freedoms issue? In another spin, the cigarette industry promotes this idea. But there is little freedom in enslavement to nicotine. Shouldn't non-smokers have the freedom to breath clean air? This is an effort by big tobacco to divert our attention away from one basic truth: tobacco is much more a health issue than a freedoms issue.

Marketing in the Third World to poor, undereducated peoples. Why did the US Trade Office help Big Tobacco to open numerous new markets around the globe?


"If tobacco advertising told the truth, the cartoon camel would look like this," Patrick Reynolds notes in his tobacco and drug prevention university lecture program. An overhead from the anti-smoking lecture "Tobacco Wars!" which has been called effective tobacco education and prevention.

"If tobacco advertising were truthful, Malboro Country would look like this," says Mr. Reynolds. An overhead from his anti-smoking, tobacco education and prevention university lecture program. b Kool? How about Utter Fool! An overhead from Patrick Reynolds'  tobacco education and drug prevention university lecture program.
Mr. Reynolds shows these overheads in his video and live talks.
Art by Adbusters

Advertising: Targeting teens, women, blacks, Asians, and Latinos Past cigarette ad campaigns have targeted these groups; recently revealed tobacco company memos prove it. Mr. Reynolds opens students' eyes to the truth about tobacco ad campaigns which have targeted them. He uses humorous spoofs of cigarette ads, such as Joe Camel above, dying from cancer in a hospital bed. About the Malboro Country ad just above, he points out, "These smokers are gathered outside, because they aren't welcome inside the building. Today, being a nonsmoker is the norm. If you smoke, you're often not welcome around others."

Patrick Reynolds' story of making the decision to fight against his family's tobacco empire. He also offers insights and anecdotes on the three-generational saga of his family. He tells how they feel about him now -- and is candid about the initial anger and later reconciliation with those he loves, and their shared grief over so many other family members lost to smoking.

Chewing Tobacco and countertop displays In a powerful section on chewing tobacco, he shows heartbreaking before-and-after photos of Sean Marsee, who died at age 19 from chewing tobacco -- disfigured, sad and in pain. Telling Sean's sad story is perhaps the most poignant moment in his live presentations.

Sean Marsee before he became ill with mouth cancer caused by his chewing tobacco addiction. Patrick Reynolds shows this overhead in his new anti-tobacco and anti-smoking university lecture program.  Photo: The American Cancer Society

Sean Marsee at age 17
During the Q & A following the university lecture program, students have often reported that this photo, shown during the telling of Sean Marsee's story, touched them deeply. Other students have later written that this moment in the college lecture program helped motivate them to quit smoking or stop chewing tobacco. Photo: The American Cancer Society

Sean Marsee at age 19, just prior to his death

Mr. Reynolds shows these overheads as he tells Sean Marsee's story.

Mr. Reynolds goes on to reveal that the only reason self-service displays of tobacco have been placed on countertops everywhere is because the tobacco companies pay each store a monthly fee for every display of tobacco.

The truth is that just a few years ago, almost no one was using chewing tobacco. But many thousands of kids were deceived, and concluded the stores put the displays on counters because the product was really popular and selling well. Seeing these displays daily for years, many eventually got their curiosity up. Many tried it and then got hooked, like Sean.

The effects of chewing tobacco on a teen. An overhead from the anti-tobacco college lecture program "Tobacco Wars!" courtesy of the American Cancer Society.

Countertop displays are sometimes right at child eye level, often placed next to the candy. They also face away from the cashier, making tobacco products too easy for kids to shoplift.

"A store might lose $50 per month to shoplifting," says Mr. Reynolds. But then they are being paid up to $100 per month to keep the display on the countertop. So there's a stronger financial incentive to keep the display where it is."

The next challenge: banning all tobacco displays, perhaps as part of the Federal government's new lawsuit, recently filed by the Justice Department. If tobacco were kept out of sight, under the counter, then only already addicted customers would think to ask for it.

Cigars A new masculinity crisis? Also, the overlooked health risks. During a Fall '97 Good Morning America taping, I pointed out that movie stars have done a great deal to help popularize cigars. I mentioned Will Smith and Jeff Goldblum in Independence Day, as well as Arnold Schwartzenegger, Bruce Willis, Demi Moore, and Pierce Brosnan, all for appearing on the cover of Cigar Aficionado magazine. Their use of cigars makes a powerful statement which is not lost on teens as they browse through the nation's magazine racks. Cigars cause mouth and throat cancer, as well as poisoning the air with second hand smoke.

Why single out tobacco for regulation? Are cars next? Tobacco is set apart from all other products by one fact: it is the only legal product which causes mass addiction, disease and death, when used as intended. Cars, alcohol and other legal products are far safer, when used as intended by the manufacturer.

Smoking in Movies and TV Recently there has been an upsurge in the amount of smoking in movies and TV. (See our more detailed page on smoking in TV and films.)
Studies have shown that characters in the movies are much more likely to smoke than a person in real life. In this way, movies have mislead many teens into thinking that smoking is more popular than it actually is. Even worse, many stars have made smoking look cool to kids when they go to movies.

One effective response is to shine the media spotlight on movie and TV stars who make smoking look cool in their films. Let's give a dose of healthy shame to producers, directors and stars who make smoking look cool to kids. I pointed out on Good Morning America in Fall, '97 that John Travolta has smoked in every film he'd appeared in recently. I was also critical of Julia Roberts for her smoking in several of her films. I did the same in an earlier People magazine feature on this subject.

I do not agree with the draconian 1930's policy of censoring the movies. Instead, a stronger ratings code could simply point out to what degree a particular show glamorizes tobacco. I advocate a rating system which gives shows separate ratings for violence, sex, language, and tobacco, in addition to the customary overall rating.

Adding a tobacco rating to TV shows might cause stars and producers to think twice. Producers know that many sponsors would be less willing to place commercials on shows with a poor rating in enough categories.

If a film got a low enough smoking rating, theaters could be required to run an anti-smoking trailer before the film. Such ads ran in theaters in Florida very effectively. Their overall State tobacco education program, the Tobacco Pilot Program in Tallahassee, resulted in a 50% reduction in middle school smoking! Who says regulation doesn't work? It's a question of fine tuning it -- that's the key.

Smoking in films and TV by movie stars is covered in the new anti-smoking college lecture program.

We uncovered this photo of an old ad for Lark cigarettes by Pierce Brosnan, seen in Japan. But Brosnan has since shown tremendous leadership in the Hollywood community, by forswearing smoking in his films. He has set a brilliant example for other stars.

Charlie Sheen set a bad example for teens in ads for Parliament, which ran in Japan. The new anti-smoking college lecture program includes a section on smoking in movies and television by movie stars.
Charlie Sheen's ad for Parliament ran in Japan. Shame on Mr. Sheen! He set a bad example for youth who look up to him.

Just a few years ago, some producers would take large payments from the tobacco companies to place cigarette brands in films. The producers of License to Kill took a $350,000 payment to have James Bond smoke Larks in the movie — and of course, James Bond is a role model for young boys.

In Superman II, woman reporter Lois Lane, a nonsmoker in the comics, chain-smoked Marlboros, and the Marlboro brand name appeared some 40 times in the film. Tobacco giant Phillip Morris paid a mere $40,000 to the producers for this. Of course, Lois Lane is a role model for young girls.

Sylvester Stallone took a $500,000 payment from one tobacco company to smoke their brand in three of his films. Phillip Morris even placed its products in, astoundingly, Who Framed Roger Rabbit? and The Muppet Movie.

These are just the documented cases. There are doubtless many more which will never come to light. Hollywood swears that it has stopped placing cigarette brands in films — but I know of one instance in which a tobacco company helped finance a film, and then put its products prominently in it. U.S. Tobacco, which makes most of the chewing tobacco, had a movie production division which made a movie, Pure Country, in which handsome, good-old-boy cowboys chew. Fortunately, it bombed. There have been more recent reports of cigar companies paying to promote cigars in films.

R.J. Reynolds' and Philip Morris' secret papers, revealed in early 1998. One RJR executive wrote, 'The Camel Brand must increase its share penetration among the 14 - 24 age group -- which represent tomorrow's cigarette business....' The story of how the whistleblowers brought new evidence to light, adding invaluable fuel to the States' lawsuits.


Anti-smoking advocate Patrick Reynolds is also a top-rated motivational speaker and tobacco educaton specialist. His anti-smoking college lecture programs have won raves. As a keynote speaker for health conferences, he motivates attendees with a new sense of pride and purpose.

How to Quit What’s the best way to stop smoking? New studies show smokers not in any program have a 95% failure rate. Smokers who use the patch have a 16% success rate; those who use the antidepressant Zyban have a 30% success rate; and those who use both have an average 35% success rate. Both products are sold over-the-counter. For details about Mr. Reynolds' remarks about quitting, see our Quitting Tips.

The tobacco subsidy and why it persists

How much government regulation is really necessary? With regard to youth access to tobacco, are common sense and parental guidance enough? Or do we need sting agents to monitor convenience stores, conduct compliance checks and issue fines to clerks who sell to kids? How would you answer?

A Cautionary Tale from Florida The tobacco industry's influence is strong not just in Congress, but in State legislatures as well. The brazen slashing of Florida's tobacco education campaign is an excellent example of the tobacco industry's tremendous influence with State legislators.

Spearheaded by their "Truth" ad campaign, Florida's tobacco education program resulted the most successful effort ever. But in early 1999, the Florida House actually voted to kill funding for the entire program. How could this happen? Let's go back in time.

The Tallahassee-based "Tobacco Pilot Program" was funded by Florida's early settlement with the tobacco industry. Within a year, smoking had dropped 8 percent among high school students and by 19 percent among sixth to eighth graders. These are some of the largest decreases ever observed in the United States -- at a time when teen smoking rates elsewhere in the nation were soaring. A follow-up study published in March 2000 showed a 50% reduction in Florida middle school smoking.

Despite a poll which showed that 78% of Floridians wanted the program there to continue at present levels, Florida's House of Representatives abolished the program by cutting its funding to zero. In April 1999, as the legislature approved the budget, just half the funds were restored.

Members of the legislature claimed they were unconvinced by the recent studies showing the dramatic drop in teen smoking rates. However, the truth might be that the unspoken promise of future campaign donations from Big Tobacco is more important to these politicians.

Clearly, the best step we can take to have a more honest government is strong campaign finance reform.

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The $246 billion Settlement between the States and Big Tobacco

"The good news is that in April 1999, all outdoor tobacco billboards were taken down for good. Starting in 2000, the use of cartoon characters, and "gear" like T-shirts and baseball hats sporting tobacco logos, also came to an end.

"The four States who settled first -- Florida, Texas, Minnesota and Mississippi -- received a total settlement of $40 billion, proportionally more than the remaining States later received. Each of the first four agreed to put a significant portion of their settlement money into anti-tobacco counter-advertising, cessation, and school-based tobacco education and prevention programs. Many of their early counter ads attacked the tobacco industry, as California's pioneering ad campaign had done.

"Florida's tobacco prevention campaign resulted in the most successful effort ever. By early 2000, there had been a 50% reduction in middle school smoking in Florida as a result of their well-funded program.

Republican Senator John McCain, who was in the news in April, 2001 for bucking his own Party and championing his landmark campaign finance reform bill, in 1997 introduced another visionary bill before Congress. It would have settled all the remaining States' lawsuits against Big Tobacco.

McCain's national tobacco settlement bill would have awarded more money, and also contained more teen tobacco prevention money, and stronger limits on tobacco advertising than were later agreed to by the States. But it also would have granted Big Tobacco immunity from all future class action suits.

A little noticed fight broke out at the highest levels of the anti-smoking movement, with the American Lung Association one side, siding with the more outspoken advocates, and the American Cancer Society on the other. The Lung Association objected to giving Big Tobacco any form of immunity from future lawsuits; the Cancer Society was willing to accept immunity in exchange for the huge concessions on advertising which McCain's bill contained. Another concern many had was that the legislative branch of government was clearly overstepping its Constitutional boundaries, and interfering with the judicial branch. Congress had done next to nothing to regulate tobacco for 30 years, and now they were going to interfere with the courts, where real progress was being made against Big Tobacco.

Pressure built as anti-smoking advocates, including Senator Ted Kennedy, moved to increase the amount of money the tobacco industry would have to pay. Finally, the bubble burst. One tobacco company withdrew from the negotiations, claiming the money requirements would bankrupt them.

Not surprisingly, the coup de grace to McCain's tobacco settlement bill was administered by his own Republican leadership. Both Trent Lott and Newt Gingrich had been consistent protectors of Big Tobacco, and both were always grateful for the tobacco companies' enormous campaign contributions to their party. In recent years, 80% of Big Tobacco's political donations had gone to Republicans. It came as no surprise that Gingrich and Lott found some obscure procedural rules, and used them to effectively kill the bill. McCain's Tobacco Settlement Deal was dead.

Now that there would be no national deal, the States' attorneys general held a series of intense meetings behind closed doors. Anti-smoking advocates complained loudly that they had been mostly excluded. Finally, in late 1998, the remaining 46 States signed what became known as the Master Settlement Agreement (MSA).

The MSA did create a national foundation for tobacco education, the American Legacy Foundation in Washington DC. But only $1.45 billion went into it, an amount less than 1% of the total settlement. Although the income from the national foundation is now about $300 million per year, the tobacco industry spent $5 billion on advertising in 1998, and a similar amount in prior years. Then in 1999, they increased it to an astounding $8 billion! Much of that went to keep countertop displays on countertops in grocery and convenience stores. (See

Florida has cut middle school smoking by 50%. These programs work effectively, but only when they are well funded. More of the Tobacco Settlement should also be used to help make up the enormous gap between the $8 billion the tobacco industry spends annually on cigarette advertising, and the $300 million the American Legacy Foundation has to work with annually.

In summary, it's critical that the States now allocate more funds for tobacco prevention and education. 99% of the settlement money simply went into each State's general fund, without any requirement to allocate dollars for the kind of tremendously successful youth tobacco prevention programs implemented in Florida. Our next task is to convince our legislators of this need, and that these programs really do work.

In 2000, the American Legacy Foundation began running some hard-hitting ads on national TV. In one TV spot, 'Body Bag,' 1200 body bags were piled up outside a tobacco company's headquarters in NYC, to show tobacco executives what just one day's US death from smoking might look like.

The Campaign for Tobaccofree Kids reported that as of April, 2001, only 17 States have allocated a substantial portion of their Settlement funds to provide tobacco education and cessation programs, according to CDC recommended guidelines. Few have exceeded the CDC's minimum recommended amounts.

For the current details of this, a complete description of the tobacco Settlement's points, as well as a current State by State status report, may be found at the web page,

Why did the Attorneys General accept a weaker than necessary Settlement Agreement with Big Tobacco? One sad but possible answer is that many had an eye on the tobacco industry's campaign donations for their future political races -- a race for Governor here, a Senate seat there.

In agreeing to the MSA, tobacco industry attorneys may have considered that the national foundation might make it appear to State legislators as though enough funding for tobacco prevention and education had already been allocated. In addition there is a mistaken presumption among many politicians that tobacco education programs don't work. However, let us remember that follow up surveys prove that the Florida programs have resulted in a 50% reduction of middle school smoking.

Meanwhile, the tobacco companies have continued an unprecedented binge of contributions to politicians. Sadly, this will no doubt prevent many States from allocating further settlement funds for tobacco education programs. Strong campaign finance reform will do much to correct this problem.

These are the primary reasons that so many States have set aside only a fraction of the funds needed to duplicate Florida's success. With patience and persistence, however, and with the passage of strong campaign finance reform, advocates can begin to change legislators' minds about tobacco prevention programs.

These programs work. It's just a question of seeing to it that our legislators be presented with the existing scientific proof of this. If lawmakers are shown the existing evidence that these programs work, elected officials will have a clear and pressing mandate to fulfill the promise made by all the States in the beginning. While their lawsuits were still in progress, States vowed to use a substantial portion of any Settlement money to prevent youth from becoming addicted to tobacco. For a majority of States, it is a promise still waiting to be kept. Sadly, the real losers here are our children.

Keywords: tobacco prevention, drug prevention, drug and alcohol prevention, speakers bureaus, student activities programming, student activities programs, college speakers, university lecturers, lecture bureaus, university lecture programs, college lecturers, university speakers, drug and alcohol prevention, keynote speakers, anti-smoking speakers, substance abuse prevention, quit smoking, tobacco education and prevention speakers, teen smoking, tobacco education presenters, campaign finance reform, smoking in films, American Cancer Society, American Heart Association, tobacco industry, lobby, American Lung Association, assembly programs, public relations, chewing tobacco, tobacco lobby, Health Awareness Week, Red Ribbon Week, Great American Smokeout, World No Tobacco Day, high school assembly programs, middle school assembly programs, lung cancer, emphysema, foundations, hero, heroes, role models, heart disease, RJ Reynolds, anti-tobacco campaigns, ethics, tabaco, tabac, tabacco, Patrick Reynolds, R.J. Reynolds
April, 2001: President Bush's proposed budget de-funds the Federal goverment's lawsuit against Big Tobacco

In April, 2001, President Bush's proposed budget drastically cut funds for the Justice Department's lawsuit against the tobacco industry. This may result in a $100 billion savings to Big Tobacco.

Medicare and Medicaid are paid 50-50 by the States and the Federal government. Now that the States have recovered $246 billion through their settlement, there is a clear legal precedent for the Federal government to recover its share as well.

It may even be unconstitutional for the executive branch of government to interfere so blatantly with the judicial branch. It's the court system, not Congress, which enabled those who fight tobacco to make their greatest progress.

Many anti-smoking advocates saw Bush's move as a brazen protection of Big Tobacco. Bush has hired several people who have worked closely with the cigarette industry, like chief political strategist Carl Rove. While many were dismayed, few in the tobacco control community were very surprised.

According to Common Cause, the tobacco companies gave over $5.37 million in campaign donations in 1999 and 2000 -- with $4.7 million, or 88%, going to Republicans. Is it really just a coincidence that Bush drastically cut the funding of the Federal lawsuit against Big Tobacco? No corporation gives away millions of dollars without a good reason. Department of Justice lawyers reported they would need $57 million to continue, but Bush is offered just $1.8 million. In truth, this budget point, if adopted, would mean the end of the Federal lawsuit.

The best remedy here is strong, uncompromising campaign finance reform. The McCain-Feingold bill has been passed by the Senate, but it now faces a major battle in the House.

It's critically important that voters call their House Representatives, and urge them to vote for the McCain-Feingold bill -- just as it is, without the watering down it surely faces at the hands of many Republican members. After all, Republicans have a big historical advantage in fundraising, and in the past, they have filibustered repeatedly to successfully block campaign reform.

Looking at the public perception of the tobacco lawsuits, many people feel that smokers should be accountable for the disease and death they bring on themselves by their choice to continue to smoke. They should, no question.

But does that mean we should let the tobacco industry go unaccountable for its part in causing the problem? They targeted young people in their ad campaigns, they failed to warn of the addictiveness of their products, and for years they claimed publicly that smoking doesn't cause disease.

As to the 'choice' to smoke, for many, smoking is a nearly unbeatable addiction, and there is far less choice than the tobacco companies have suggested to their customers. Eighty percent of smokers became addicted before reaching age 19, and cigarettes are as addicting as heroin, according to Dr. Koop's report.

Looking at the bigger picture, it's significant that it's not Congress who is bringing Big Tobacco to heel. It's the judicial branch of government, and local coalitions.

For 30 years, Congress has passed no Federal workplace smoking law, no laws making it harder for kids to buy cigarettes, no limits on tobacco advertising, and no substantial Federal cigarette tax increase. I believe the primary reason for this is our present system of campaign finance and special interest lobbying.

It's ominous that multinationals like Big Tobacco can acquire this much power over our Federal government. Until campaign finance reform is passed, the court system is our best means of ensuring that fewer of our children become addicted to smoking.

This is a sad moment for all of us fighting to keep our kids off cigarettes.

THE COMING SMOKEFREE SOCIETY A moving closing vision and promise: families will no longer burdened with premature deaths of loved ones from smoking, and we will see a society without tobacco in the 21st Century

A HANDOUT which empowers attendees to fight back simply and effectively

Q & A SESSION One third to one-half of the program.

RECEPTION following the talk, if desired


Patrick Reynolds Photo


Patrick Reynolds' appearances in the national media and before Congress have made this grandson of tobacco company magnate R.J. Reynolds an internationally known and respected advocate for a smokefree society.

Mr. Reynolds saw his father, oldest brother, and other relatives die from cigarette induced emphysema and lung cancer. Concerned about the mounting health evidence against tobacco, in 1986 he became the first tobacco industry figure to turn his back on the cigarette business. In the words of former Surgeon General C. Everett Koop, "Patrick Reynolds is one of the nation's most influential advocates of a smokefree America." His book, THE GILDED LEAF, published by Little, Brown in 1989, was a bestseller, and he founded The Foundation for a Smokefree America the same year.

A dynamic speaker, Mr. Reynolds entertains, educates and motivates audiences. And the media coverage of his appearance will bring the smokefree message to your entire community. Patrick Reynolds has addressed Congress, State legislatures, major corporations, associations, health conferences, and students at all levels.

Patrick Reynolds' appearances in the international press include profiles by Time, Newsweek, AP, UPI, NBC's Tom Brokaw, CBS' Dan Rather, ABC World News, CNN Headline News, and numerous features by the world's major dailies. He has also made memorable TV appearances on Oprah, The Today Show, Good Morning America, CBS This Morning, Larry King, ABC's Nightline, Phil Donahue, Extra, Entertainment Tonight, and numerous other national and international television and radio shows.


Attention school libraries

Students: Print out this page and hand it to your health teacher. "The Truth About Tobacco" is a new anti-smoking educational video for effective teen tobacco education and prevention. Key words - educational videos, anti-smoking, teen smoking, health videos, tobacco education videos, tobacco prevention, anti-tobacco, anti-smoking videos, anti-tobacco videos, teen, tobacco education, tobacco education and prevention, smoking, health education videos, health teachers, anti-smoking groups, American Cancer Society, American Heart Association, American Lung Association, tobacco advertising, foundations, substance abuse, drug prevention, anti smoking, antismoking, health education, second hand smoke, nicotine addiction, heroes, hero, role models, Patrick Reynolds, Great American Smokeout, lung cancer, mouth cancer, RJ Reynolds, chewing tobacco, tabaco, tabacco, tabacThe Truth About Tobacco

A new educational video of Patrick Reynolds'
live assembly program for grades 7-12

A bestseller -- 2,500 copies sold

An educational video of Patrick Reynolds' live talk The Truth About Tobacco was released in Spring, 2000. Fully illustrated with award-winning anti-smoking TV spots, live action clips, photos and graphics, it became a bestseller, and has been purchased by 2,500 schools and health departments.

The complete information, including prices, may be viewed or printed out at



Mr. Reynolds motivates health conference attendees with a powerful acknowledgment of their work, and by speaking about the accomplishments of your organization as a whole.

He points out that each individual is a model for ethical leadership within your group. "Your actions lead your co-workers in a good direction, through the examples you set. You may think they're small, but they're not. The truth is, you set an example for the whole community where you live," he says. "In this way you truly are leaders of the community."

In a moving close, he reminds each person how valuable and vital their contribution is, and that they are making a real difference.

He promises that the smokefree society is coming in the 21st century, "and it will happen because of the men and women like you, who are giving your lives to improving the health of your community."

Health conferences and community members alike are fascinated by this powerful and motivating talk.


Patrick Reynolds' University talk empowers students at all levels to defend themselves against the onslaught of tobacco advertising and social pressures to smoke.

This program generally runs 90 minutes -- 45 minutes of lecture, and 45 minutes of Q & A. Following the Q & A program, Mr. Reynolds likes to invite those interested to join him for an informal reception so he can meet them personally, and so interested community members can meet and exchange cards. Often there is an informal dinner afterward with members of the student government or conference.

He opens students' eyes to the facts -- how for decades, multi-billion dollar cigarette ad campaigns targeted women, teens, blacks and other minority populations, and continue to target poor, uneducated peoples in the Third World.

He explains the importance of the laws limiting second hand smoke. At Universities, he informs audiences about the powerful tobacco lobby, and the need to go beyond recent regulations, and bring about still stronger regulation of tobacco products. And Mr. Reynolds speaks about the prerequisite for this, campaign finance reform.

He discusses a complete ban of cigarette advertising, a higher Federal tobacco tax, OSHA's proposed national workplace smoking ban (tabled for now), and stronger youth access laws. Patrick Reynolds explains the FDA's plan to regulate tobacco, and the danger of its becoming tied up in court for years. He talks about the moral imperative to limit cigarette advertising, as well as to provide needed enforcement of over-the-counter sales laws, as our children can obtain cigarettes over 70% of the time under present laws. And he expresses his anger about the export and marketing of U.S. brands in the Third World and Asia, to people who are often ignorant of the hazards of tobacco use.

Mr. Reynolds closes with an inspirational promise -- a moving vision of the coming smokefree society in the 21st century.

A Q&A session follows, and a reception, if desired.





Past Clients

The United Nations World Health Organization, Geneva
The United States House of Representatives
The American Cancer Society
The American Heart Association
The American Lung Association
Marion, Merrell, Dow Pharmaceuticals
Ciba Geigy Pharmaceuticals
Lederle Pharmaceuticals
Numerous Universities and Colleges
The American Council on Science and Health
The National Cancer Institute
The California Medical Association
The National Foundation for Cancer Research
The American Respiratory Association
Numerous State Legislatures
Numerous City Councils, including New York City,
San Francisco, Los Angeles & Washington DC

Clients benefit from the goodwill generated by
Patrick Reynolds' appearances.



Print out and mail -- or email -- this page to potential co-sponsors you contact, or give them this web address:, and our phone number, (310) 577-9828. Thanks for your support!


Following the recent Master Settlement of the lawsuits against the tobacco industry, several States have allocated a portion of their funds for tobacco education.

Call your local County Health Department, and ask for the Tobacco Prevention and Control Officer. Be sure to use our talking points, below.

Immediate funding may be available from County Health Departments. If not, call the Department of Public Health in your State capitol, and ask how you may apply for a grant. Live speakers may be an excellent idea for grant proposals to your Health Department.

Enlisting the support of an experienced grant proposal writer is very helpful, perhaps necessary. Your local branch of the American Cancer Society may be able to co-apply with you, or at least advise you.

You can also obtain booklets on how to write grant proposals from the Center for Non Profit Management in Los Angeles, tel (213)623-7080, or the Foundation Center in New York City, (212) 620-4230.



It's easy to approach a local hospital for immediate sponsorship. You'll find them listed in most yellow pages under Hospitals or Health Maintenance Organizations.

Ask for the Director of Community Relations, or the Marketing Director. Say you have a speaker who will attract excellent local news coverage, and that this event will build excellent goodwill for their hospital. That's the job of these executives -- to build a bridge to the local community, often by sponsoring such events.

During calls to potential cosponsors, it will help to use the talking points at the bottom of this page.


Here's another frequent cosponsor. Ask your local branch of the American Cancer Society or Heart Association for the name and phone number of your local coalition fighting tobacco. There are hundreds of them all over the nation. Local coalitions have often pitched in to cosponsor Mr. Reynolds' live appearances.



Try calling a local college for cosponsorship; often they have a budget for bringing in outside speakers. Ask for the Student Activities Director and also the student in charge of choosing guest speakers. See our Five Minute Plan to Initiate a College Lecture (



Glaxo Wellcome has been another past co-sponsor of Mr. Reynolds' live presentations. They are the makers of the new smoking cessation medication, Zyban, which utilizes an antidepressant and has the appeal of containing no nicotine. Zyban is available by prescription.

Glaxo's local reps have discretionary authority to sponsor local tobacco education speakers. It's possible that the rep has already committed their budget for this year, but if not, they are a good prospect for sponsorship. Please let us know how you fare with Glaxo's rep. Here's what to do:

  1. Call Glaxo Wellcome Pharmaceuticals at 1-800-722-9292; immediately dial 1, and then 1 again, to get an operator on the phone.

  2. Ask for the phone number of the local rep for Zyban in your area. They will ask for your name, number and inquire whether you are a doctor. After they note your information, they will give you the name of the Zyban rep for your city, an 800 number to access the rep's voicemail, and the 5 digit number for their voice mailbox.

  3. Leave a message for your local Zyban rep, telling them about Mr. Reynolds, requesting sponsorship. Use the talking points at below.

It's possible the rep would prefer a proposal in writing. Here's an easy way to do that: print out our complete information package from our webpage It's also a good idea to send the rep our basic cover letter to cosponsors; print it out from our webpage, We think Glaxo Wellcome is a good opportunity for co-sponsorship.


If you can ask around, perhaps at your local branch of the American Cancer Society or Lung Association, and learn of a local business leader who feels strongly about smoking, this would be a good person to approach for cosponsorship. Large corporations will also sometimes contribute to Mr. Reynolds' speaking tours. At these, ask for the Director of Public Relations or, at smaller companies, the President. Suggest they visit our webpage, or fax info to them. Use the talking points just below.


Talking points
Let your enthusiasm show!

    • Say you have an excellent speaker you'd like to bring in to the community to speak in middle and high schools.

    • Tell them it's Patrick Reynolds, the grandson of tobacco company founder R.J. Reynolds, who turned his back on the family tobacco business after losing his father to smoking.

    • Mention that his talk receives very positive local media coverage. This will build community goodwill, and bring the message to the wider community.

    • Give them our phone number, (310) 577-9828, and the web page, Suggest they may wish to print out the information there.

    • The cost for live presentations is $3,000 per day, plus travel expenses from Los Angeles. This covers either two middle or high school assemblies, or one college / community lecture. Additional talks to middle or high schools may be added for $1,500 per talk. These rates are for schools and non-profits only. Pending availability, Mr. Reynolds can go on tour for several days.

    • If time permits, read them a quote from our page, What past clients say.

    • Ask if they would like for you to send an email to them about your idea. If so, jot down their email and send them this link, or just leave it on their answering machine -- If you need a cover letter for the email, just copy the top of our page; it has a good letter to paste into your email. Add a personal note at the top, suggesting that they circulate your email to other health departments or staff.

    • Remember to leave our phone number, (310) 577-9828.


e-mail: · 8117 W Manchester Ave Suite 500 · Playa del Rey CA 90293
Tel. (310) 577-9828 ·


County health departments can sometimes immediately sponsor the cost. Call your county health department, and propose our program to the tobacco control officer there.

A second funding possibility is your local tobaccofree coalition. The American Cancer Society, Lung Association, or Heart Association branch in your city can give you their phone number. Local tobaccofree coalitions are frequent contributors.

A third funding source is local hospitals. Community Relations directors often sponsor Mr. Reynolds' middle and high school assembly program as a community goodwill builder. Some have chosen to turn Mr. Reynolds' appearance into a major event by bussing in two to three thousand children to hear him speak.

The Student Activities Director at local colleges may cosponsor, or provide a venue for a college or community talk. Colleges usually have a budget for guest speakers; call the Student Activities Office.

In developing future tobacco prevention grant proposals, live speakers are an excellent idea. Since the tobacco lawsuits' settlement agreement with Big Tobacco, several States have now allocated a portion of the total $246 billion settlement to tobacco education. If the local county health department can not help you, then call tobacco control officer in your State capitol's Department of Health. They will know what funding is available.

When approaching sponsors, always give them our website and number. Additional cosponsor suggestions may be found at our website page,

See the talking points below.


Middle schools and high schools

The cost for live presentations is $3,000 per day, plus travel expenses from Los Angeles. This covers two middle or high school assembly programs. Additional talks to middle or high schools may be added for $1,500 per talk. These rates are for schools and non-profits only; corporate-sponsored rates are higher.

There is a $3,000 minimum per overnight stay. Pending availability, Mr. Reynolds can go on tour for several days. Driving time between talks should average no more than 30 to 40 minutes. He will give up to three talks per day.

We also recommend the new video of his live talk for 7th to 12th grade. Please see for details.

Whether Mr. Reynolds speaks to large or small groups, media coverage has been consistently excellent. It's a great way to bring the smokefree message to your entire city, generate goodwill, and make a difference in the local community.

Universities, health conferences and community events

The cost for on live presentation is $4,000, plus travel expenses from Los Angeles. The program generally runs 90 minutes, half of which is Q&A with the audience. This covers Mr. Reynolds's new talk for college students, Initiation!, or his talk for health conferences or community events, Tobacco Wars! The Battle for a Smokefree Society.


Suggested talking points
when approaching sponsors

  • Say you have a speaker you'd like to bring in to the community to speak, and whether he will speak at middle schools, high schools, or on a college campus -- or a combination of these.

  • Tell them it's Patrick Reynolds, the grandson of tobacco company founder R.J. Reynolds, who turned his back on the family tobacco business after losing his father to smoking.

  • Mention that his talk receives very positive local media coverage, and this will build community goodwill, and also bring the message to the wider community.

  • Give them our phone number, (310) 577-9828, and the web page, Suggest to them that they may wish to print out the information there.

  • Let them know the cost (see above). Pending availability, Mr. Reynolds can go on tour for several days.

  • If time permits, read them a quote from our page, What past clients say.

  • Ask if they would like for you to send an email to them about your idea. If so, jot down their email and send them a link to Or just leave it on their answering machine. If you need a cover letter for the email, just copy the top of our page -- it's a good cover letter to paste into your email. Add a personal note at the top, and suggest that they circulate your email to other health departments or staff.

  • Remember to leave our phone number, (310) 577-9828.

Please give potential sponsors our web address and phone:

(310) 577-9828

A note about scheduling talks

To avoid two overnight stays, if you desire an evening presentation, please schedule this on the same day he arrives from Los Angeles.

Because Mr. Reynolds is traveling from California, he is accustomed to that time zone. If you are in the Midwest or East, please make best efforts to avoid scheduling his first day's talk in the early morning. An 8am talk in the East, for example, equates to 5am California time. So if he's arriving from California the night before, late morning times are best, if possible! If he is already on the road, it won't matter. On subsequent days, talks may be scheduled early.

On the final day, please make best efforts to schedule his last talk in time to make a flight which will land back in Los Angeles by 8pm, if possible. Delta is his preferred airline.

Layne in our office can work together with you on travel arrangements, after our standard contract has been signed.

Contact us
(Telephone / e-mail required)


Ask for Office Manager

Tel 1 (310) 577-9828
Tel 1 310 577-9828

8117 West Manchester Ave Suite 500 Playa Del Rey CA 90293


Please give potential sponsors this web address:, and
our phone number, (310) 577-9828



What the Media Say

"Reynolds' knowledge and insights made it easier for our audience to understand complex issues."
      CNN, Gail Evans

"He was an articulate and formidable guest."
      Good Morning America,
      Susan Hester

"Patrick is informative, unique, dedicated, and effective."
      ABC Talk Radio,
      Michael Jackson

Thank you for your encore appearance on Larry King Live! It was terrific!"
      Larry King Live,
      Larry King

"More than 700 members of the American Cancer Society stood and cheered!"
      The Miami Herald,
      Don Van Natta




Past Media Interviews

  • Time  
  • Newsweek  
  • Tom Brokaw: NBC Nightly News  
  • ABC World News  
  • CBS Evening News with Dan Rather  
  • CNN Headline News  
  • The Today Show  
  • Good Morning America  
  • Oprah Winfrey Show  
  • Phil Donahue Show  
  • The Yolanda Show  
  • Merv Griffin  
  • Geraldo Rivera  
  • U.S.A. Today  
  • Associated Press  
  • Larry King Live  
  • MacNeil-Lehrer News Hour (PBS)
  • CNN Evening News  
  • P.M. Magazine  
  • CBS Night Watch  
  • ABC Nightline  
  • CBS Morning News  
  • All Things Considered  
  • A Current Affair  
  • Late Night with Tom Snyder  
  • ABC's "Day's End"  
  • CBS Early Morning News  
  • Michael Jackson Talkradio  
  • Sonja Live  
  • CNBC  
  • CBS Morning Program  
  • CNN Prime News  
  • CBS Morning Show  
  • WOR TV "People are Talking"  
  • WGN Radio  
  • CNBC, America's Talking  
  • Ray Briem, ABC Radio  
  • CBS Radio Network  
  • NBC Radio Network  
  • ABC Radio Network  
  • AP Radio briefs  
  • Gannett Radio  
  • Tom Snyder  
  • Lifestyles of the Rich and Famous  
  • Scripps-Howard Wire Service
  • International Herald Tribune  
  • People Magazine  
  • Saturday Evening Post  
  • CBN "700 Club" (CBN)  
  • The Star  
  • Mother Jones  
  • East West (Cover story)  
  • United Press International  
  • U.S. News and World Report  
  • Wall Street Journal  
  • U.S.A. Weekend Magazine  
  • Venture Magazine  
  • Fortune Magazine  
  • Forbes Magazine  
  • Financial News Network's "Focus"  
  • Dick Cavett (Cable NBC)  
  • The New York Times  
  • The New York Times Wire Service  
  • The Chicago Tribune  
  • The Chicago Tribune Wire Service
  • The Chicago Sun Times  
  • The Los Angeles Times  
  • The Washington Post  
  • The Washington Post Wire Service
  • The Detroit Free Press  
  • The Detroit News  
  • The Atlanta Constitution  
  • The Atlanta Business Journal  
  • The San Francisco Chronicle  
  • The San Francisco Examiner  
  • The Miami Herald  
  • The Miami Herald Wire Service  
  • The Boston Globe  
  • The Boston Globe Wire Service  
  • Copley Newswire  
  • The Dallas Morning News  
  • The Houston Chronicle  
  • The Seattle Post  
  • The Oregonian    
  • WGN TV, Evening News  
  • Pittsburgh Post-Gazette
  • The Christian Science Monitor  
  • New York Newsday  
  • The Boston Times-Herald  
  • The Charlotte Observer
  • USA Today
  • The Raleigh News and Observer  
  • The Richmond Times-Dispatch  
  • The Richmond News-Leader  
  • Minneapolis Star and Tribune  
  • The St. Louis Post Dispatch  
  • Arkansas Gazette  
  • The Globe and Mail (Canada)  
  • Canadian Wire Service  
  • The Montreal Gazette  
  • The Toronto Sun  
  • Videotron Montreal  
  • TV Ontario  
  • The Sunday Telegraph (London)
  • The Sunday Times (London)  
  • The London Times  
  • The Globe and Mail (London)  
  • The Daily Express (London)  
  • The Daily Mail (London)  
  • Der Speigel (Germany)  
  • Bunte Magazine (Germany)  
  • ZDF TV (Germany)  
  • Sud TV (Germany)
  • AZ-Munchen (Germany)
  • Abenzeitung (Germany)  
  • Bildzeitung (Germany)  
  • Reuters Newswire  
  • The Australian Sun Herald  
  • Australia National Radio
  • De Morgan (Belgium)  
  • La Liberation (France)  
  • Paris Match (France)  
  • Jours De France
  • Le Monde (France)  
  • Le Figaro (France)  
  • Agence France Presse
  • Yomiuri New (Tokyo)
  • Shinbun (Tokyo)  
  • Hola Magazine (Spain)  
  • Husmodern (Sweden)  
  • Straits Times (Singapore)  
  • Bangkok Post (Thailand)  
  • Voice of America (VOA)  
  • TV Asahi (Thailand)  
  • The Bangkok Post (Thailand)
  • The San Diego Union
  • The Los Angeles Times


    Patrick Reynolds

    See also press materials for FAQ's in Q&A form, photos, and more

    Patrick Reynolds was the first tobacco industry figure to turn his back on the cigarette companies. He first spoke out publicly in 1986 at a Congressional hearing, in favor of a ban on all cigarette advertising. Former US Surgeon General C. Everett Koop commented, "Patrick Reynolds is one of the nation's most influential advocates of a smokefree America. His testimony is invaluable to our society." Mr. Reynolds testified again in Congress in 1987, joining many advocates who helped bring about the present smoking ban on all US domestic flights.

    Mr. Reynolds saw his father, oldest brother, and other relatives die from cigarette induced emphysema and lung cancer. Concerned about the mounting health evidence, he made the decision to go against his family's former tobacco business.

    Since then, his advocacy work, motivational talks to youth and appearances in the national press have made this grandson of tobacco company founder R.J. Reynolds a nationally known and respected champion of a smokefree society. In numerous media interviews, he has helped remind millions of people of the dangers of smoking.

    After starting his campaign, Mr. Reynolds spoke before dozens of State and municipal legislatures in support of proposed smoking ordinances which became law. He also campaigned for numerous State cigarette tax increases and vending machine bans, and has approached several members of the US Congress about the aggressive advertising of US brands in the Third World and Asia. In 2000 and 2001, he advocated spending a greater share of the $240 billion tobacco settlement on teen tobacco prevention and education.

    Patrick Reynolds' motivational talk for youth has been seen by thousands of high school and middle school students. He is also a popular keynote speaker, and a frequent guest lecturer on university campuses. In April, 2000, Tobaccofree.Org released The Truth About Tobacco, a video of a live talk before an assembly of 1,000 ninth graders. Illustrated with award-winning TV spots, film clips and anti-smoking graphics, it sends an empowering message to youth about cigarette advertising, smoking in films, and the addictiveness of nicotine. The video also presents Mr. Reynolds' unique initiation for teens, and an inspirational message of hope for the future.

    In 1989, Little, Brown published a colorful family history he co-authored, The Gilded Leaf, which spans three generations of the RJ Reynolds family. In the same year in Los Angeles, he founded The Foundation for a Smokefree America, a nonprofit, charitable organization whose mission is to help bring about a smokefree society. In 1988 the UN's World Health Organization honored him with a special award. In 1989, Chicago's Mt. Sinai Hospital awarded him its Humanitarian of the Year award.

    SC Legislature Press Conference, 1988


    Contact: Office Manager

    Tel: (310) 577-9828


    Cost of live talks
    Co-sponsor ideas
    Content of the talk for adults
    Content of the talk for teens
    Video and audio clips from his talk for teens


    Five-minute plan to initiate
    a live anti-smoking talk
    in your city

    View / Print out
    information packages on
    anti-smoking video or live talks

    Request mailed information packages on video or anti-tobacco live talks (We'd prefer that you click on the link above, and print out this info. Plus, you'll have it today.)

    References and quotes from past clients about live anti-smoking talks

    Preview video and audio clips from the video and live anti-smoking talks

    Brief overview of
    live anti-smoking talks

    Full text of anti-smoking live talk
    for grades 7-12

    Content of anti-smoking lecture for communities, Universities or health conferences

    Cool anti-smoking ads, photos and art

    Tips to Quit Smoking

    Bio and press kit materials

    Our anti-smoking website for youth,

    For translation from English
    to your language, click here or here.



    View or Print Out Our Information on the Video or Live Talks

    Please contact us by phone or mail only, at this time.

    Contact: Office Manager

    Teen anti-smoking websites and links for teens - Teen smoking prevention - Tobacco education and prevention - Anti-tobacco speakers - Anti-smoking keynote speakers - Anti-smoking university programs - Educational videos - Quit smoking tips - Anti-smoking groups - Assembly programs for K-12 - Middle School assembly programs - High School assembly programs - The Foundation for a Smokefree America, a leading anti-tobacco group founded by RJ Reynolds grandson Patrick Reynolds

    Tel. (310) 577-9828
    Tel 1 310 577-9828
    F ax 1 310

    Postal address:
    8117 West Manchester Ave Suite 500 Playa Del Rey CA 90293