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The 2011 Edition is here.
School Library Journal's review
"Patrick Reynolds' father died from the product that made the family fortune -- cigarettes. In this program, Reynolds, grandson of tobacco company founder R.J. Reynolds and an anti-smoking advocate and renowned speaker, addresses a high school audience. His dynamic presentation is enlivened by videos, posters, and overhead slides. Amusing and effective take-offs of popular cigarette ads catch the audience's attention... This production, with its humor and varied format, is a powerful reminder of all the reasons to avoid tobacco and a useful resource for drug/ tobacco education programs in middle and high schools."
A Safe and Drug Free Schools coordinator says:
"The Truth About Tobacco is a powerful mix of great TV spots, live talk, photos, film clips, and excellent graphics. This video was so effective, we're buying one for every school in our district. It will be an important part of our new tobacco education campaign. It should be in every middle and high school library."Linda Currier, Safe and Drug Free Schools
The Truth About Tobacco, 2011 Editionis
a multimedia presentation
Emphasizes the addictiveness of nicotine
Opens students' eyes to how tobacco advertising can manipulate teens
Creates a new perception of stars who glamorize smoking in TV and films
Motivates teens to resist peer pressure to smoke
Provides students with a formula for saying no, and gives clear examples
Empowers students to also make responsible choices about drugs and alcohol
INITIATION Reynolds offers youth his unique initiation into life.
Stresses the importance of talking about problems, and not isolating (especially useful for at risk students)
Studies show that today’s teens have significantly increased worries and doubts about the future. Mr. Reynolds believes this is a significant factor in teen smoking and drug use. To address this, he includes a section near the end which aims to strengthen their faith in the future. “Catch my faith that there are wondrous times ahead. You’ll need your health, every precious bit of it, in the incredible, amazing years before you. So don’t smoke, and don’t drink, and don’t use drugs -- because the future is looking great! I close with this promise: the Smokefree society is coming one day -- and it’s coming because of you.”
He makes four points during this section of his talk:
"First, talk about your worries to another person -- a trusted teacher, the school counselor, or your parents and friends. It's good to talk to another person about what troubles you."
"Second, think positive. While it's good to talk about your concerns, but if you have a lot of negative thoughts, also try to think more positive." Reynolds gives examples of positive thinking.
"Third, reevaluate what real wealth is -- It's not just about material things. It's about time we spend with family and friends, connecting with nature...."
"Lastly, catch my faith -- my rock solid faith -- that everything will be OK, no matter what happens! So stay tobacco, drug and alcohol free, for the wondrous, amazing years ahead of you, in this 21st Century. You'll need your health in the incredible times that lie ahead of all of us."
We invite you to watch our online video video / audio clip of this section: it's Clip 5 on our video clips page.
The full video is divided into two parts, 20 minutes and 18 minutes, for viewing on separate class days. This allows time for class discussion.
Teacher's class discussion guide
Award-winning TV spots, live talk, film clips, photos and graphics
Offers students a great anti-smoking website, for follow-up study: www.notobacco.org
here for info on Mr. Reynolds' live talks for
Patrick Reynolds is one of today's
best known tobacco prevention educators.
Mr. Reynolds' appearances in the media and before Congress have made him a nationally known and respected champion for a smokefree America. In hundreds of television, radio and print interviews, he has reminded millions of people of the dangers of smoking.
He's a grandson of tobacco company founder R.J. Reynolds, but the family's brands, Camel and Winston, killed his father and eldest brother.
In 1986 Mr. Reynolds became the first tobacco industry figure to turn his back on the cigarette companies. Since then he has devoted his life to the anti-smoking cause, and to keeping our young people tobacco free.
His recently released video for 6th to 12th grade, The Truth About Tobacco, won rave reviews.
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